Scott L. Girard - International Business Basics: Learn What You Need In 2 Hours

The West Orange Chamber of Commerce is proud to be connected with Mike OKeefe, Scott Girard and Marc Price of Expert Business Advice. Their dynamic presentations, intellectual wealth, and unique insight into small business have helped numerous Chamber members take their businesses to the next level.

Krista Compton Carter, IOM

West Orange Chamber of Commerce Vice President

Over the years, Scott Girard has provided my business and me with invaluable guidance and direction. He is a true visionary.

David Van Beekum, Owner

DB Tech Design, Inc.

Ive had the pleasure of working with Michael OKeefe on many projects over the years. His ability to evaluate situations, identify competitive advantage opportunities and implement well thought-out strategic plans is second to none.

Jim Costello

Director of Project Management

Marriott International Design & Construction Management

Marc Price is a business builder! I have seen him start with a blank piece of paper and create a million dollar business for a financial education online application and service. He is a natural network builder and relationship marketer who works hard, is very creative, and who usually surpasses all objectives for sales, service, and market share growth. You want Marc on your team if your goal is to grow your brand and increase top and bottom lines.

Mike Schiano, MA, CRHC, CPFC

Information and Technology Services

As an entrepreneur and owner of Professional Accounting Services, I retained Mark Moon to handle complex tax and legal issues for my business. He consistently meets short deadlines with thoughtful counsel, keeping larger business objectives in mind and putting lesser issues in proper perspective. Mark understood our needs quickly and his advice has been very effective. His knowledge and broad range of experience in business, negotiations, and intellectual property allowed me to move forward, confident that I had the appropriate legal protection in place.

Anne Nymark

President, Professional Accounting Services

Mark Moon has been an invaluable resource, from our first consultation prior to starting the business through the continuing advice and assistance he and his firm provide. Our business would not be where it is today without him. I strongly recommend him.

Eugene Meisenheimer

CEO

Mocomei Services, Inc.

Kate Scribner has worked and lived in a number of countries both as an employee and an entrepreneur. Her pragmatic, encouraging tips come from real-world experience and insight.

Lynn Collins

Talent Management Consultant in Europe

Global Financial Times-Ranked Leadership Solutions Company

CRASH COURSE for
ENTREPRENEURS

INTERNATIONAL BUSINESS BASICS

CRASH COURSE for
ENTREPRENEURS

INTERNATIONAL BUSINESS BASICS

Learn What You Need in Two Hours

Scott L. Girard, Jr., Michael F. OKeefe,
Marc A. Price, Mark R. Moon, Esq. and Kate Scribner

Series Editor: Scott L. Girard, Jr.

A Crash Course for EntrepreneursFrom Expert Business Advice

Starting a Business

Sales and Marketing

Managing Your Business

Business Finance Basics

Business Law Basics

International Business Basics

Business Plan Basics

Time and Efficiency

Franchising

Social Media Basics

Web-Based Business

Supplemental Income

Copyright 2015, Scott L. Girard, Jr., Michael F. OKeefe, and Marc A. Price

ISBN: 978-90-77256-41-1

The Expert Business Advice trademark is owned by Expert Business Advice, LLC and is used under license. www.expertbusinessadvice.com

Disclaimer: While every attempt has been made to verify the accuracy of information in this book as it goes to press, the authors and publisher cannot guarantee its future accuracy. Please consult competent expert advice before taking decisions in response to the advice herein.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or use in an information storage or retrieval system, without prior written permission from Nova Vista Publishing. Address .

Distributed by Career Press, Inc., 220 West Parkway, Unit 12, Pompton Plains, NJ 07444, U.S.A., www.careerpress.com

D/2015/9797/1

Printed in the United States of America

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Cover design: Bradford Foltz

Text design: Softwin

For all those international business pioneers out
therebridging gaps, connecting links,
and keeping businesses competitive and ever-evolving.

YOU CAN SPOT ENTREPRENEURS easily when they talk about their businesses and dreams. Their passion and fascination with their businessand others businessesis remarkable. When I met Scott, Mike and Marc, I knew before they told me about the many businesses theyve collectively started that these were talented, insightful, seasoned entrepreneurs. We quickly agreed to develop the Crash Course for Entrepreneurs together. For this volume in the series, we invited Mark Moon to contribute his considerable legal expertise, as both entrepreneur and attorney, and Kate Scribner to add practical tips based on her years of international business.

The aim of this series is to give you high-level overviews of the critical things you need to know and do if you want to start (or youre already running) your own business. In a two-hour read. Of course, theres much more to know about every topic covered, but we believe that what youll read here will give you the framework for learning the rest. A Resources section and a Glossary will ensure you can ground yourself in the essentials. And www.expertbusinessadvice.com, the co-authors website, offers expanded support for entrepreneurs that is updated daily.

Entrepreneurs vary widely in their vision of international business. Your business may be large or small, and your interest in going global might be to outsource, buy parts or complete products, or offer your goods or services in a new market. In this book we try to give you information to think about and act on regardless of your particular goals. You will know how to adapt our advice to your own needs.

As we mentioned above, Mark Moon and Kate Scribner join Scott, Mike and Marc as co-authors for this volume. Marc Moon is a founding and the Managing Partner of the Moon Law Group, P.L., a full-service law firm. Over the years he has helped many start-ups and small businesses to make smart legal plans and decisions. Thanks to both his professional training and his day-to-day work with clients and managing the business of his firm, Mark fully understands the many, varied business issues any entrepreneur must face daily.

Kate Scribner has worked in international business development for decades in the human resources consulting and book publishing industries. She has seen things from both an employees and an entrepreneurs perspective, and has worked, traveled and lived abroad for many years. We think youll find her contributions pithy, useful and encouraging.

The initials of each author are noted at the end of each section. Heres a brief word from each of them.

I remember when I fully understood what our series of books should accomplish. We had recently decided that we wanted to write a series of books for people only moderately familiar with entrepreneurship and business. Multitudes of books already exist on basic levels of business practices and procedures. We knew that writing another one of those books wouldnt really serve anyone or change anything, no matter how well written it was.