Emma Jones - The Go Global Guide: How to take your business to the world
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Supported by Alibaba.com International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market theres never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, bestselling author Emma Jones puts paid to these perceptions and shows you dont need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters. Whether youre selling tangibles or services, if youve considered exporting but didnt know where to start or youre making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery.
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Supported by Alibaba.com
HARRIMAN HOUSE LTD
3A Penns Road
Petersfield
Hampshire
GU32 2EW
GREAT BRITAIN
Tel: +44 (0)1730 233870
Fax: +44 (0)1730 233880
Email: enquiries@harriman-house.com
Website: www.harriman-house.com
Published by Brightword Publishing
Website: www.brightwordpublishing.com
First published in Great Britain in 2011
Copyright Harriman House Ltd
The right of Emma Jones to be identified as Author has been asserted in accordance with the Copyright, Design and Patents Act 1988.
ISBN: 978-1-90800-329-4
British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.
All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published without the prior written consent of the Publisher.
No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher or by the Author.
Emma Jones is founder of Enterprise Nation (www.enterprisenation.com), a business expert and author of a number of business books, including Spare Room Start Up, Working 5 to 9, The Start-Up Kit and Turning Your Talent Into A Business.
Emmas roots lie in international trade. After studying Law and Japanese at university (and starting her first business during a years stay in Tokyo) Emma joined international accounting firm Arthur Andersen, and launched an inward investment group to cater for the firms multinational clients moving to the UK.
Five years later and buoyed by the excitement of the dot-com boom, Emma left the firm to launch Techlocate.com, the UKs first online inward investment advisor. Within two years, Techlocate was successfully sold, and Emma launched Enterprise Nation, a company focused on helping people start and grow a small business.
And so she has come full circle. With a background of helping large businesses invest in the UK, this book is all about helping small businesses export out of the UK.
Certain things have changed from big business to small business, from inward investment to outbound but what hasnt changed is Emmas belief that the web makes international trade available to all who seek to take advantage of it.
This book has been produced with support from sponsors and partners of the Go Global week of activities held during Global Entrepreneurship Week 2011. Thanks to:
Alibaba.com is a global trade marketplace, enabling you to source suppliers and connect with customers anywhere in the world.
Founded in 1999 by Jack Ma, a former English teacher from Hangzhou, Alibaba.com was started as a trading platform for small manufacturers to sell their wares. The site has grown to become the premier online marketplace for small companies around the world, where they can identify trading partners, interact with each other and conduct business online.
Together the Alibaba Group of companies form a community of more than 47 million registered users from over 240 countries and regions.
The site has just over 1 million registered users in the UK, accounting for 5.4% of all registered users on Alibaba.coms international marketplace, and growing at a rate of 32,000 new members each month.
On the Alibaba website you can research your market by reading the country and industry reports, and then build business by buying and selling with trusted partners.
www.alibaba.co.uk
HP is one of the worlds largest technology companies. The company is headquartered in California and from here, and a global network of offices, it serves over 1 billion customers, in more than 170 countries.
The company ships over 1 million printers per week and 48 million PC units each year. This is a global business that can help you do global business!
www.hp.co.uk
Regarded as the leading international payment platform, PayPal has more than 84 million active registered accounts (nearly 220 million total accounts) and is available in 190 markets. PayPal supports payments in 25 currencies and has localised websites in 21 markets, including Australia, Canada, China, France, Germany, the UK and the United States.
www.paypal.co.uk
With a staff of 2,500 people, of which over 1,000 are located overseas in 96 markets, the governments UK Trade & Investment (UKTI) is well placed to assist small companies in taking their business to the world.
The agency has two parent departments in the form of the Department for Business, Innovation and Skills (BIS), and the Foreign and Commonwealth Office (FCO). In the latest 12-month period, UKTI assisted 24,400 companies to exploit opportunities in overseas markets.
Please visit www.enterprisenation.com/events/go-global for details of online and offline events taking place in Global Entrepreneurship Week.
This book is intended for:
- business owners considering exporting but not knowing where to start
- business owners already making international sales and wanting to grow further.
You may be a sole trader, a freelancer or a limited company of one and think international trade is beyond your means and resources. Read on and think again!
If youre considering exporting or want to increase existing levels of international trade, now is a good time to act. Exports are at an all time high , exchange rates are in our favour, enabling technology is at our fingertips and a supportive political will is behind us!
This book will help you Go Global and take your business to the world. Produced to celebrate a week long series of online and live events during Global Entrepreneurship Week, the book offers tools and techniques on everything from making sales, to getting known, and serving customers in new and international markets.
There are stories of successful exporters and top tips from experts; many of whom will be speaking at the events or joining us for webchats at www.enterprisenation.com or Twinterviews at @e_nation!
What their stories and suggestions highlight is just how possible it is to Go Global and do so on a budget. This book shows you how to do the same and achieve this in five basic steps. It has been written to offer a route map on how to grow your business and broaden horizons. Use it as your guide. It will get you started on the road to international trade and point you in the direction of those who can help along the way.
The book would not have been possible without support from sponsors and partners of the week: Alibaba, HP and PayPal. With thanks to them.
And now over to you to Go Global!
Emma Jones
emma@enterprisenation.com
twitter.com/emmaljones
1 UK exports surge despite the eurozone crisis
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