Steve Miller - Uncopyable: How to Create an Unfair Advantage Over Your Competition

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PRAISE FOR STEVE MILLER AND UNCOPYABLE

Miller is a marketing guru who teaches practical, common-sense lessons to help you stand out, give you a competitive advantage, and help make you Uncopyable!

Shep Hyken , CSP, CPAE;
best-selling author, The Amazement Revolution

I love books that disturb conventional thinking. Steve Miller nails the pivotal, counterintuitive point about achieving sustainable successdont compete, be Uncopyable. Uncopyable is a must-read for any small-business owner who wants to avoid the typical pitfalls and emerge as a game-changer business to be reckoned with.

Art Turock , elite performance game changer;
author, Competent Is Not an Option

Real innovation is hard. Ive spent four decades fighting to move business owners past the marketing incest that occurs when they are competition-centric in their thinking. And it is about thinking before it can be about anything elseincluding growth, sustainability, and profit. In Uncopyable , Steve provides a clear challenge to the way a person presently thinks about his business. Now that copycatting occurs at the speed of light and classic price-and-profit protections are disintegrating, what Steve describes as the Uncopyable Mind-Set is more vital than ever.

Dan S. Kennedy , direct marketing strategist/copywriter;
author of the No B.S. series, including No B.S. Price Strategy
(www.NoBSBooks.com)

Everyone wants a competitive advantage, but not everyone knows how to do it. Uncopyable changes that by providing practical strategies and tools explained using contemporary examples and intriguing stories. Read it to get an edge over the competition.

Mark Sanborn , best-selling author, The Fred Factor

Steve Miller is the master of marketing and a legend in the consulting world. In Uncopyable he argues successfully what it takes to be extraordinary in the ever-changing, highly competitive global sphere.

Nido R. Qubein , president, High Point University

I dont make recommendations or endorsements lightly. But, as Ive told readers of my newsletter, if you have any responsibility for sales and marketing in your organization, you owe it to yourself to seek Steve out. Hes provided us with clear, actionable marketing steps and ideas resulting in a 56 percent year-to-date increase in subscription revenue. I cant wait to see the completed version of his new book, Uncopyable . Its a whole new way of thinking about marketing in a competitive world that puts the reader on the road to dominance.

Pete Harris , co-owner, Incisive Computing Solutions, LLC

Not so long ago, if you had great marketing or spectacular customer service or cheap web traffic or some other slight edge, you were reasonably secure against competition. Today, however, theyre drilling subterranean tunnels and infiltrating your basement even as we speak. You need a substantial edge. Steve Miller has applied his mind to the question of how you can become Uncopyable.

Perry Marshall , author, 80/20 Sales & Marketing;
Ultimate Guide to Google AdWords; and Evolution 2.0

If anyone has the right to teach us how to be Uncopyable, it is Steve Miller. He has modeled the strategies in his breakthrough book for more than twenty-five years. He goes beyond branding and innovation, which, though valuable, always leave us competing. World class is good, but world class and Uncopyable is better! This book gives you both whats and how-tos.

Bob Pike , CPLP Fellow, CSP, CPAE, founder/chairman, P3
Associates, LLC; founder/editor, Training and Performance Forum

STEVE MILLER

UNCOPYABLE

HOW TO CREATE AN
UNFAIR ADVANTAGE OVER YOUR
COMPETITION

Copyright 2020Steve Miller

All rights reserved. This book is protected by the copyright laws of the United States of America. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. For permissions requests, contact the publisher, addressed Attention: Permissions Coordinator, at the address below.

Published and Distributed by

SOUND WISDOM

PO Box 310

Shippensburg, PA 17257-0310

717-530-2122

www.soundwisdom.com

While efforts have been made to verify information contained in this publication, neither the author nor the publisher assumes any responsibility for errors, inaccuracies, or omissions. While this publication is chock-full of useful, practical information, it is not intended to be legal or accounting advice. All readers are advised to seek competent lawyers and accountants to follow laws and regulations that may apply to specific situations. The reader of this publication assumes responsibility for the use of the information. The author and publisher assume no responsibility or liability whatsoever on the behalf of the reader of this publication.

The scanning, uploading and distribution of this publication via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized editions and do not participate in or encourage piracy of copyrightable materials.

ISBN 13 TP: 978-1-64095-170-9

ISBN 13 eBook: 978-1-64095-171-6

For Worldwide Distribution, Printed in the U.S.A.

1 2 3 4 5 6 / 23 22 21 20

To my girls.
Still keeping my promise!

TABLE OF CONTENTS

The Uncopyable System
(What You Will Learn in This Book)

Let me tell you something you already know.

Competition is fierce.

What keeps you up at night? If your one-word answer is competition, youre right to be worried. Competition is a huge challenge to every industry around the world, and it gets more cutthroat every year as more businesses battle for a slice of the pie.

There is a remedy for your sleeplessness, thoughnot just a new way to outpace your competition but a way in which to render the whole notion of competition toothless and irrelevant. Its a fix thats simultaneously blindingly simple and brain-meltingly complex.

Ready?

You need to be Uncopyable.

Youre stuck in the crazy hamster wheel of positioning your company against your competition. You come up with a product improvement thats clearly better than theirs. Victory! But the next day or the day after that, they come back with an improvement on your improvement. So you put your nose to the grindstone to come up with a new and improved improvement. And they follow up with something just slightly better than yours. Hear that clattering sound? Theyre on the same kind of hamster wheel you are, and its a race nobody wins.

The problem with the hamster-wheel approach is its based on becoming better than the competition. But you dont want to be better, because better can always be bettered, ad infinitum. The only way to climb off of the wheel is by becoming Uncopyabledemonstrably, clearly, undoubtedly, measurably, meaningfully Uncopyable. You just havent figured out how that works yet.

But many companies have figured it out. Interestingly, none of them achieved their dominant positions in highly competitive marketplaces through unique, demonstrably superior products, but Im betting youve heard of them.

Disneyland and Disney World are Uncopyable. Disneys theme parks are extremely well-designed amusement parks. There are plenty of other well-designed amusement parks around the world, but Disney doesnt really sell amusement parks. It sells theme parks wrapped in amazing, once-in-a-lifetime experiences.

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