Natalia Konina - Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
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- Book:Digital Strategies in a Global Market: Navigating the Fourth Industrial Revolution
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This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is inspired by ideas of Klaus Schwab about the Fourth Industrial evolution and represents an academic attempt to evaluate its impact on business strategy, marketing, management, sustainability innovation, and various kinds of activities of international companies. The depth and dynamism of changes in the global economy and business in direction to singularity have considerably increased during the pandemic of COVID-19. This book written by a big group of Russian and international researchers from different Universities and research centers represent the views and ideas of how in a changing global digital environment international firms seek to adopt to the challenges and opportunities posed by a rapidly transforming digital world. Through the lens of macro and microanalysis this book provides European and Russian case studies connected with management and business transformation in digital market as well digital aspects of oil and gas, retail, hotel, FMCG and agri-business.
Moscow State Institute of International Relations (MGIMO University), Moscow, Russia.
The authors are grateful to REGION Group (Moscow, Russia) for financial support in the implementation of research projects.
is Assistant Professor at the Department of Management, Marketing and Foreign Economic Activities, MGIMO University. She is the author of several academic papers on management, marketing and digital economy. Her major research interest lies in the areas of economic activities, digitalization, international e-commerce and e-business.
is Corresponding Member of the Russian Academy of Sciences, Deputy Director for Research at the Institute of Europe, Russian Academy of Sciences, Moscow. She received her Ph.D. from MGIMO-University in Moscow in 1987 and was a fellow at the Institute of Europe in 19892003. Research interests include European integration, Euro and the European Monetary Union. Professor Butorina has founded the Department of European Integration in MGIMO-University and served as Chair from 2003 through 2012. She has advised the Federal Assembly, State Duma, Russian Ministry of Foreign Affairs and the Bank of Russia. Her many contributions to the literature include European Integration (textbook, ed.), International Currencies: The Integration and Competition, An Economic History of the Euro, chapters and articles in professional journals.
is Master of Science in Luxury Management and Marketing at Emlyon Business School (France), and postgraduate student at the Department of Management, Marketing and Foreign Economic Activities, MGIMO-University. Her research interests focus on the global hotel industry, marketing of Russian and international hospitality companies, particularly of luxury hotel brands, digital marketing, and empirical marketing.
is Master in International Management, Institute of Business Studies, the Russian Presidential Academy of National Economy and Public Administration, and Master in Management, NEOMA Business School Programme Grande Ecole. Her research interests focus on modern management practices and trends and also include management control and finance related aspects of management.
is Professor at the Institute of Business Studies (RANEPA). He holds a Doctorate degree from RANEPA. He is also Academic Director of DBA Programme. His academic expertise includes theoretical aspects of management. He has published many books and articles on those issues. He has more than 20 years of experience in research and lecturing on strategic and knowledge management. His research interests also include management by values issues.
is Rector of the Institute of International Trade and Law, post-graduate student of the Department of Foreign Trade Transactions Technology, Russian Foreign Trade Academy, has publications on the development of international e-commerce, its supranational regulation, the involvement of large financial groups and retailers in e-commerce in Russia, and the development of Russian export models through e-commerce.
Since 2003founder and head (up to the present time) of the non-profit educational high schoolthe Institute of International Trade and Law. His current professional and research interests include international and cross-border e-commerce.
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