Bissonette - Business: Strategy, Development, Application

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Gary J. Bissonette

Queens University

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Business: Strategy, Development, Application Third Edition

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ISBN-13: 978-1-25-965491-6 ISBN-10: 1-25-965491-5

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Gary Bissonette is an Assistant Professor at Queens University School of Business, and is the former Chief Executive Officer (CEO) of the YMCA of Kingston, Ontario. Gary also possesses considerable product/territorial management expertise in the private sector and has 20+ years of teaching experience at both the graduate and undergraduate levels in both Canada and the United States. A successful entrepreneur, Gary has operated his own consulting business (insurance brokerage firm specializing in employee benefits programs), as well as participated in a number of turnaround initiatives within the private sector. Gary holds an MBA from Clarkson University and a Bachelor of Administration from the State University of New York at Plattsburgh. In addition to his teaching responsibilities at Queens University, Gary also served as the Director of the Queens School of Business Living Case initiative and oversaw the creation of this innovative teaching initiative.

Courtesy of Queens University

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Part 1 Macro Business Environment

1. Chapter 1 What Is Business?

2. Chapter 2 The Canadian Economic Environment

3. Chapter 3 The Global Marketplace

4. Chapter 4 The Environment and Sustainable Business Practices

Part 2 Managing and guiding your team

1. Chapter 5 Ethics and Corporate Social Responsibility

2. Chapter 6 Developing a Business Strategy

3. Chapter 7 Entrepreneurship and Forms of Business Ownership

4. Chapter 8 Developing Your Business Structure and Culture

5. Chapter 9 Managing and Leading the Organizations Talent

Part 3 Managing the value chain

1. Chapter 10 The Marketing Challenge

2. Chapter 11 Understanding the Marketing Effort

3. Chapter 12 Technology, Analytics, and Operations Management

Part 4 Financial Management

1. Chapter 13 Understanding Business Finances

2. Chapter 14 Financial Statements Structure and Interpretation

3. Chapter 15 Analyzing New Business Ventures

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Preface

Part 1 Macro Business Environment

Chapter1 What Is Business?

• Learning Objectives

• SnapshotWhat to Expect in This Chapter

• Business in Action: MicrosoftReinventing the Business Model

• The Big Picture

• What Is Business?

• Business in Action: Canadian TireBuilding Out the Business Model

  • The Full Business Model

• The Role of the Business Owner or C-Suite Manager

  • Putting Plans into Action

• Business in Action: BlackBerryReinventing the Business Model

  • Thinking across Multiple Horizons

  • Corporate Social Responsibility

• Business in Action: Toyota Builds for a Greener Future

• The Concept of Visionary Leadership

• Business in Action: WomenVisionary Leaders in Their Own Right

• Management ReflectionThe Business Decision-Making Landscape

• AppendixThe Business Model and Profitability

  • The Difference between Profit and Profitability

  • Improving Profitability

• Chapter Summary

• Developing Business Knowledge and Skills

• Key Terms

• Questions for Discussion

• Question for Individual Action

• Team Exercise

• Case for Discussion

Chapter2 The Canadian Economic Environment

• Learning Objectives

• SnapshotWhat to Expect in This Chapter

• Business in Action: CanadaA Petro Economy

• Canada and Its Economic System

• Key Economic Influencers

  • Contributing Factors to Economic Development

  • The Underlying Economic Model

• Business in Action: 2019 Index of Economic Freedom

  • Canada: A Mixed Economic System

• Business in Action: Role of the Bank of Canada

• The Economy in Simple Terms

• The Economic Growth Cycle

• Business in Action: GDPShifting the GDP Emphasis

• Business in Action: The Canadian Banking System

• Managing the Movement in the Economy

• Trends Impacting the Canadian Market

• Managing in Challenging Times

  • Understanding Competitive Models

  • Sensing Market Change

• Management ReflectionAnalyzing Market Trends

• Chapter Summary