Angeline Close Scheinbaum (editor) - The Dark Side of Social Media: A Consumer Psychology Perspective

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a mustread for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.

Edited by Angeline Close Scheinbaum

First published 2018
by Routledge
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The right of Angeline Close Scheinbaum to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

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Library of Congress Cataloging-in-Publication Data

Scheinbaum, Angeline Close, editor.
Title: The dark side of social media: a consumer psychology perspective / edited by Angeline Close Scheinbaum.
Description: 1 Edition. | New York: Routledge, 2018. | Includes bibliographical references and indexes.
Identifiers: LCCN 2017018134| ISBN 9781138052550 (hardback : alk. paper) | ISBN 9781138052567 (pbk. : alk. paper) | ISBN 9781315167718 (ebook)
Subjects: LCSH: ConsumersPsychology. | Advertising. | Social media. | Computer crimes. | Consumer behavior.
Classification: LCC HF5415.32 .D37 2018 | DDC 658.8/343dc23
LC record available at https://lccn.loc.gov/2017018134

ISBN: 978-1-138-05255-0 (hbk)
ISBN: 978-1-138-05256-7 (pbk)
ISBN: 978-1-315-16771-8 (ebk)

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Ashesh Mukherjee

Leyland Pitt

PART I
A Framework for the Dark Side of Social Media

Angeline Close Scheinbaum

PART II
Unfortunate Areas of Digital Drama

Scott R. Stroud and Jonathan A. Henson

Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly III

Jenna Drenten and Lauren Gurrieri

Keith Marion Smith, John Hulland, and Scott A. Thompson

PART III
Some Unintended Consequences for Consumers

Adriana M. Bveda-Lambie, and Kaci G. Lambeth

Paula C. Peter and Heather Honea

PART IV
Some Unintended Consequences for Brands/Business

B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury

David G. Taylor, Iryna Pentina, and Monideepa Tarafdar

PART V
New Opportunities and Challenges for Social Media

Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin

Linda Tuncay Zayer, Stacy Neier Beran, and Purificacin Alcaide-Pulido

Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway

Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She studied at the University of Georgias Terry College of Business (Ph.D., 2006, Business AdministrationMarketing) and Grady College of Journalism & Mass Communication (M.M.C, 2002, A.B.J, 2000). She has taught 15 different courses and enjoys mentoring graduate students. Her research stream is grounded in explaining and predicting linkages among consumer attitude, affect, cognition, behavioral intent, and consumer behavior. This chain has been developed in traditional mass communication contexts; yet, the experiential/live/face-to-face nature, along with the duality of event sponsorship, deserves distinct models. For this reason, the context is often sponsored events.

The theories she tends to develop come mainly from psychologyaffect transfer, resistance, cognitive schema, social identity, image transfer, congruency, and balance theory. Dr. Close Scheinbaum has published over 20 peer-reviewed publications in leading journals such as Journal of Academy of Marketing Science, Journal of Business Research, Journal of Advertising, and Journal of Advertising Research. She has presented this research in over 30 conference proceedings. Dr. Close Scheinbaum co-authored Advertising & Integrated Brand Promotion and edited the scholarly books: Consumer Behavior Knowledge for Effective Sports and Event Marketing and Online Consumer Behavior. She has served in national leadership roles with the American Marketing Association and The Academy of Marketing Science.

Pia A. Albinsson Ph.D., is Associate Professor of Marketing and currently holds the John W. Guffey Jr. Professorship in the Walker College of Business at Appalachian State University where she has been teaching since 2009. Her research interests include consumer activism, sustainability, collaborative consumption and advertising effectiveness. Her research has been published in numerous journals such as: Consumption, Markets, and Culture; Psychology and Marketing;European Journal of Marketing; Journal of Macromarketing; Journal of Public Policy and Marketing; Journal of Consumer Behaviour; Journal of Marketing Theory and Practice; Journal of Hospitality Marketing and Management; International Journal of Wine Business Research; and International Journal of Retailing and Distribution.

Purificacin Alcaide-Pulido is Researcher in the Communication and Education Department at Universidad Loyola Andaluca. She has undergraduate degrees in Advertising and Public Relations, University of Seville, Spain and in Marketing, ETEA, Crdoba, Spain. She earned her Masters in Methods of Research in Business and Economic Sciences, ETEA, Cordona, Spain, and is currently completing her Ph.D. at Universidad Loyola Andalucia. Her research focuses on neural networks, branding, and applications of social media tools and social networking sites in higher education institutions. She has presented her research at international marketing conferences.