Ricky W. Griffin - International Business: A Managerial Perspective

A Managerial Perspective

Ninth Edition

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Library of Congress Cataloging-in-Publication Data
Names: Griffin, Ricky W., author. | Pustay, Michael W., author.
Title: International business : a managerial perspective / Ricky W. Griffin, Texas A&M University, Michael W. Pustay, Texas A&M University.
Description: Ninth edition. | Boston : Pearson Education, [2020] | Includes bibliographical references and index.
Identifiers: LCCN 2018038834| ISBN 9780134898773 (print) | ISBN 013489877X (print)
Subjects: LCSH: International business enterprisesManagement.
Classification: LCC HD62.4 .G74 2020 | DDC 658/.049dc23 LC record available at https://lccn.loc.gov/2018038834
1 18

ISBN 10: 0-13-489877-X
ISBN 13: 978-0-13-489877-3

To the memory of my father, James P. Griffin, who provided encouragement and guidance in ways he never imagined.

R. W. G.

To the newest members of our family, Quinlan, Zane, and Andrew.

M. W. P.

The ninth edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses. More specifically, the following content is new or revised to reflect the latest global trends:

• The pressures on multinational organizations to consider the impact of their actions on the natural environment and on the general welfare of society continue to increase. The context box, People, Planet, and Profits, addresses the challenges that international businesses face in promoting their triple bottom lines.

• The international business course at most colleges and universities encompasses both the external environment and the internal environment of international businesses. We have introduced several new boxes and cases and updated others that focus on changes in the external environment that create opportunities and challenges for firms competing in the international market place. These new and updated cases and boxes include discussions of territorial disputes in the South China Sea, Chinas One Belt, One Road initiative, technology transfer controversies, upheavals in the world energy market as a result of fracking, the opening up of the fabled Northwest Passage, sustainable global sourcing, expansion of the Panama Canal, and growing concerns about cyber privacy.

• New and updated profiles of the challenges and opportunities provided international firms as they confront and master the complexities of the international marketplace, including new cases and boxes featuring Gulf air carriers, Huawei, Haier, Anglo American PLC, ENI, and McDonalds, and updated treatments of LVMH, Alshaya, Tata, Toyota, Disney, Harley-Davidson, Unilever, and Danone, among others.