Praise for
YOUR SMALL BUSINESS BOOM
Optimistic, powerful and clear, this is the book your small business needs right now.
Seth Godin
author of This is Marketing
I am always on the lookout for the next big thing, and in that sense, Steve Strauss and I have a lot in common. Steve is always looking for new, better ways to help his small business tribe and what you have in your hands is the latest example. Your Small Business Boom is a fantastic read and super helpful for any entrepreneur.
Joel Comm
New York Times bestselling author
Your Small Business Boom definitely delivers on its promise to accelerate your growth and thrive in a volatile world.
Pamela Slim
author of Escape from Cubicle Nation and The WidestNet
Any entrepreneur who is looking to make more profit needs to read Your Small Business Boom. It is packed with actionable ideas that can really help a small business grow.
Mike Michalowicz
bestselling author of ProfitFirst
Grab a highlighter because this book is chock-full of one great idea after another. Its the kind of book I loveeasy to read, smart, and with tons of low-cost ideas that you can easily implement NOW!
Ivana S. Taylor
Publisher, DIY Marketers
Steve Strauss has been helping small business succeed for more than 20 years and he does it again in Your Small Business Boom. You would be smart to follow his advice.
Brian Moran
CEO, Small Business Edge
Theres few people who know about small business success like Steve. This book is SO needed, especially now!
Ramon Ray
global speaker and founder of SmartHustle.com
Small business expert, mentor, strategist, advisor, and friend. Steve is all those things. When you read Your Small Business Boom and apply his tips, you too will be able to take your business to the next level.
Laurel Delaney
founder of GlobeTrade.com and President of Women Entrepreneurs Grow Global
I first met Steve Strauss when he began at USA TODAY and I was the editorial director of Entrepreneur magazine. In the years since, I have always been impressed with, not only all of the various ways he helps small businesses (his column, books, speeches, etc.), but even more so, how he can convey so many valuable ideas in an easy-to-understand, fun way. Your Small Business Boom is the latest (and maybe best) example of this. I love this book and bet you will too!
Rieva Lesonsky
CEO, President and founder at GrowBiz Media
Copyright 2022 by Steven D. Strauss. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
ISBN: 978-1-26-426662-3
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This book is dedicated to my kind, funny, smart, generous wife, Maria. Thank you for making all things possible.
CONTENTS
ACKNOWLEDGMENTS
F irst, thank you to my new/old friend and agent, Gary Krebs, without whom this book would not be. I have had several agents over the years, but none as good or as dedicated as you. This is my eighteenth book, and you were there at the beginning. Chai!
Thanks also to my fantastic research assistant Kieran Yancy, who made my job of writing this book so much easier with his excellent efforts and spot-on research.
Thanks as well to my new teammates at McGraw Hill for having the vision.
Finally, much love and thanks to my great brothers Larry and Spence, to my beloved mom, Sandi Strauss, to my great dad, Marty Strauss, and to my very special second dad, Seymour Fagan. And, as always, none of this would be possible without the love and support of Maria, Jillian, Sydney, and Mara. Always and forever in my heart.
Foreword
I ve spent my career helping small businesses succeed, and so Steve Strauss and I have that in common.
Thats good news for you.
In my CNBC show The Profit and throughout all areas of my work, I seek out struggling small businesses to invest in, advise, and turn around. What I love is when I find businesses with a lot of potentialthe ones that just need some fresh ideas and a nudge in a new direction. I know that if those entrepreneurs work with me and are willing to learn something new, together we cannot only make a lot of money and have some fun, but make a difference, too.