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Steve Strauss - Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

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Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World: summary, description and annotation

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Learn how to thrive in even the most volatile economic climate with smart strategies from USA TODAYs top small-business columnistTodays small business owners need all the tools they can get-whether to grow their business and have it take off, or simply to navigate and succeed in tough times. In this engaging, actionable book, USA TODAYs senior small business columnist Steve Strauss provides you with an indispensable guide for creating your own small business boom. Packed with the powerful strategies and chock-full of explosive ideas, Your Small Business Boom is your blueprint for how to thrive today.Inside you will learn of a variety of affordable, savvy strategies that you can use in your own businesses; everything from finding and getting bigger clients to the secret of doing the opposite, and from getting a million hits on your website to getting 100,000 social media followers.With Strausss expert advice, youll learn to:Easily create a tribe of rock-solid fans, followers, and customers Generate money while you sleep Use webinars, podcasts, live streaming, and funnels to make your business boom Make social media really work for you by looking beyond likes Find bigger clients with bigger budgets, or even better - have them seek you out With smart, practical tips and a healthy dose of upbeat, can-do optimism, Your Small Business Boom is the book every small business owner could use right about now.

Steve Strauss: author's other books


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Praise for YOUR SMALL BUSINESS BOOM Optimistic powerful and clear this is - photo 1

Praise for

YOUR SMALL BUSINESS BOOM

Optimistic, powerful and clear, this is the book your small business needs right now.

Seth Godin
author of This is Marketing

I am always on the lookout for the next big thing, and in that sense, Steve Strauss and I have a lot in common. Steve is always looking for new, better ways to help his small business tribe and what you have in your hands is the latest example. Your Small Business Boom is a fantastic read and super helpful for any entrepreneur.

Joel Comm
New York Times bestselling author

Your Small Business Boom definitely delivers on its promise to accelerate your growth and thrive in a volatile world.

Pamela Slim
author of Escape from Cubicle Nation and The WidestNet

Any entrepreneur who is looking to make more profit needs to read Your Small Business Boom. It is packed with actionable ideas that can really help a small business grow.

Mike Michalowicz
bestselling author of ProfitFirst

Grab a highlighter because this book is chock-full of one great idea after another. Its the kind of book I loveeasy to read, smart, and with tons of low-cost ideas that you can easily implement NOW!

Ivana S. Taylor
Publisher, DIY Marketers

Steve Strauss has been helping small business succeed for more than 20 years and he does it again in Your Small Business Boom. You would be smart to follow his advice.

Brian Moran
CEO, Small Business Edge

Theres few people who know about small business success like Steve. This book is SO needed, especially now!

Ramon Ray
global speaker and founder of SmartHustle.com

Small business expert, mentor, strategist, advisor, and friend. Steve is all those things. When you read Your Small Business Boom and apply his tips, you too will be able to take your business to the next level.

Laurel Delaney
founder of GlobeTrade.com and President of Women Entrepreneurs Grow Global

I first met Steve Strauss when he began at USA TODAY and I was the editorial director of Entrepreneur magazine. In the years since, I have always been impressed with, not only all of the various ways he helps small businesses (his column, books, speeches, etc.), but even more so, how he can convey so many valuable ideas in an easy-to-understand, fun way. Your Small Business Boom is the latest (and maybe best) example of this. I love this book and bet you will too!

Rieva Lesonsky
CEO, President and founder at GrowBiz Media

Copyright 2022 by Steven D Strauss All rights reserved Except as permitted - photo 2

Copyright 2022 by Steven D. Strauss. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-426662-3
MHID: 1-26-426662-6

The material in this eBook also appears in the print version of this title: ISBN: 978-1-26-426661-6, MHID: 1-26-426661-8.

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All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative, please visit the Contact Us page at www.mhprofessional.com.

TERMS OF USE

This is a copyrighted work and McGraw-Hill Education and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill Educations prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL EDUCATION AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill Education and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill Education nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill Education has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill Education and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

This book is dedicated to my kind, funny, smart, generous wife, Maria. Thank you for making all things possible.

CONTENTS
ACKNOWLEDGMENTS

F irst, thank you to my new/old friend and agent, Gary Krebs, without whom this book would not be. I have had several agents over the years, but none as good or as dedicated as you. This is my eighteenth book, and you were there at the beginning. Chai!

Thanks also to my fantastic research assistant Kieran Yancy, who made my job of writing this book so much easier with his excellent efforts and spot-on research.

Thanks as well to my new teammates at McGraw Hill for having the vision.

Finally, much love and thanks to my great brothers Larry and Spence, to my beloved mom, Sandi Strauss, to my great dad, Marty Strauss, and to my very special second dad, Seymour Fagan. And, as always, none of this would be possible without the love and support of Maria, Jillian, Sydney, and Mara. Always and forever in my heart.

Foreword

I ve spent my career helping small businesses succeed, and so Steve Strauss and I have that in common.

Thats good news for you.

In my CNBC show The Profit and throughout all areas of my work, I seek out struggling small businesses to invest in, advise, and turn around. What I love is when I find businesses with a lot of potentialthe ones that just need some fresh ideas and a nudge in a new direction. I know that if those entrepreneurs work with me and are willing to learn something new, together we cannot only make a lot of money and have some fun, but make a difference, too.

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