Lomit Patel - Lean AI: How Innovative Startups Use Artificial Intelligence to Grow

Every now and then there is a new super-hyped technology. Most of the hype ends up in the graveyard, right next to companies that used them as their main line of business. AI isnt just hype. AI is defining software, processes, work environments, and decision making in every aspect of our lives. I have no doubt that AI will continue to drive tremendous transformation in digital marketing . Lean AI enables companies to view these dramatic changes as real opportunities .

Oren Kaniel, CEO, AppsFlyer

Lean AI gives companies a pragmatic road map for growth in the new age of learning machines. Its an indispensable, modern guide for any marketing team to know how to measure and manage marketing in the era of big data.

Jim Calhoun, CEO, Nectar9

The modern growth team started with changes to people and process: full-stack teams using experimentation to drive metrics. The next shift includes predictive analytics to better understand causal relationships between user actions and business results, and make product and marketing decisions accordingly. Lean AI helps bring this potential into focus with practical steps for embracing the power of data.

Naomi Pilosof Ionita, Partner, Menlo Ventures

The Fourth Industrial Revolution is here, and its changing the nature of marketing as we know it. Lean AI is required reading for any marketing professional looking to turbocharge growth in an age of artificial intelligence and big data .

Erik Qualman, #1 Bestselling Author of Socialnomics

Lean AI is a must read for any growth team thats mastered the iterative approach of the Lean Startup and wants to drive further growth with AI.

Momchil Kyurkchiev, CEO and Cofounder, Leanplum

Lomit has written a great guide to the online marketing concepts your startup needs for successful growth.

Dan Olsen, Author of The Lean Product Playbook

This book does a great job explaining how the next wave of innovative startups will use AI and automation to scale up significantly faster, and why incumbents should be worried.

Grant Lee, COO, ClearBrain

Lean AI is a manifesto for growth in the artificial intelligence age. Lomit expertly guides us through the relevant topics and provides a blueprint for successfully leveraging AI in the world of data-driven growth.

Andy Carvell, Cofounder, Phiture

Stopping short of calling this a Bible for startups, I will say that Lean AI indeed is excellent reference material to have in your collection.

Akbar Lalani, CEO, Corelead Interactive

Weve been impressed with how Lomit embraced AI to transform our user acquisition efforts into a hyper-efficient machine, delivering record growth rates over the past two years. Everyone charged with acquiring customers and driving revenue should give this book a serious read. Its an indispensable road map for today and well into the future.

Kevin Hendshaw, COO, IMVU

Lomit Patel has adopted and championed the power of autonomous marketing from the very earliest of days, and his practical, no-nonsense approach to outperforming against your growth goals will be indispensable reading for anyone looking to make their mark in the world of digital marketing.

Sal Arora, Chief Data Scientist, Nectar9

Companies are spending millions of dollars without understanding the true ROI of their marketing investments. With the advent of machine learning and artificial intelligence, marketers will be able to deepen their understanding of the customer journey and serve them in new, exciting ways. Lean AI provides a solid foundation for the next generation of marketing automation in the age of intelligent machines.

Shamanth Rao, CEO and Founder, RocketShip HQ

Companies that embrace Lean AI will be able to test, learn, and iterate radically faster, raising the competitive bar for learning.

Claus Enevoldsen, Vice President, Growth, Flipboard

AI is changing the rules of growth: those who can adapt will thrive, those who fail to ride the AI wave will perish. This book provides a blueprint of how to apply AI to growth in your business.

Jessica Osorio, Lead, Mobile Growth, Mozilla

Lean AI defines the difference between old-fashioned practices in customer acquisition and how the times have changed in taking a much faster approach to acquiring users in an automated fashion.

Arpit Patel, Head of User Acquisition, PSafe Technology

Millions of campaigns are ignored every hour by consumers, and evidence is mounting that people crave meaningful experiences, not marketing speak. However, the work required for companies to deliver personalization at scalesifting through billions of data points (trillions if you count the input from the sensor networks that make up the Internet of Things)has moved beyond human capacity. This hard truth is driving a seismic shift in marketing and mindsetand the realization that CEOs must learn to collaborate and cocreate with AI to reimagine customer acquisition and the complete customer experience. Lean AI is a seminal work that brings the full potential of this intelligence into focus like no other, providing a must-read road map and a critical foundation for companies to master the building blocks that will allow them to embrace the future today.

Peggy Anne Salz, Chief Analyst and Founder, MobileGroove

Lean AI is a comprehensive guide for tackling a startups toughest challenge: growth! Read how Lomit transformed the growth projections for IMVU with Lean AI.

Fausto Gortaire, Sr. Growth Manager, IMVU

Many effects of AI are unknown, but one thing is certainthat the best growth teams will fully embrace Lean AI in some way, shape, or form to crush the competition.

Etienne de Gubriant, Head of UA at Gazeus Games