Martin Schilling - The Builders Guide to the Tech Galaxy : 99 Practices to Scale Startups into Unicorn Companies

1. Introduction
2. Chapter 1
3. Chapter 2
4. Chapter 3
5. Chapter 4
6. Chapter 5
7. Chapter 6
8. Chapter 7
9. Chapter 8
10. Chapter 9
11. Chapter 10
12. Chapter 11
13. Chapter 12

Martin Schilling, Thomas Klugkist

This edition first published 2022.

Copyright 2022 by Martin Schilling and Thomas Klugkist.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

The right of Dr. Martin Schilling, Dr. Thomas Klugkist to be identified as the author(s) of this work has been asserted in accordance with law.

Registered office

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

Editorial Office

John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom

For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com.

Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Some content that appears in standard print versions of this book may not be available in other formats.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty

While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Library of Congress Cataloging-in-Publication Data

Names: Schilling, Martin, author. | Klugkist, Thomas, author.

Title: The builders guide to the tech galaxy : 99 practices to scale startups into unicorn companies / Martin Schilling, Thomas Klugkist.

Description: Hoboken, NJ : John Wiley & Sons, Inc., 2022. | Includes bibliographical references.

Identifiers: LCCN 2021062935 (print) | LCCN 2021062936 (ebook) | ISBN 9781119890423 (cloth) | ISBN 9781119892069 (adobe pdf) | ISBN 9781119891598 (epub)

Subjects: LCSH: High-technology industriesManagement. | Internet industryManagement. | New business enterprisesManagement. | Small businessGrowth.

Classification: LCC HD62.37 .S35 2022 (print) | LCC HD62.37 (ebook) | DDC 658dc23/eng/20220114

LC record available at https://lccn.loc.gov/2021062935

LC ebook record available at https://lccn.loc.gov/2021062936

Cover Design: Wiley

Cover Image: AlexanderTrou/Shutterstock (modified by Wiley)

For Susanne and Mercedes
and the many entrepreneurs who take personal risks every day,
create millions of new jobs and are working on technological
solutions to tackle the most pressing issues of our time.

We would like to thank the following partners for their invaluable support and help. Without them taking the time to share their knowledge and work on this book, The Builder's Guide would not have been possible.

Partners of The Builder's Guide

Chapter co-authors

• Johannes Lenhard, Hannah Leach Environmental, Social and Governance (ESG)
• Constanze Buchheim, Manjuri Sinha, Chris Bell People (HR) Excellence
• Johnny Quach, Sven Grajetzki Product Management Excellence
• Dr. Christoph Richter Technology Excellence
• Kelly Ford B2C Marketing Excellence
• Karan Korpal Sharma B2B Sales Excellence
• Dr. Nikolas Glusac Service Operations Excellence
• Matthias Wilrich Supply Chain Excellence
• Vanessa Pinter Finding Growth Capital

Experts

The Builder's Guide Team