AYUSH PAWAR - THE UNICORN STARTUPS: Learn The Business And Marketing Strategy Of Unicorn Startups Along With Their Unique Revenue Models

THE UNICORN STARTUPS

BY

AYUSH PAWAR

This is a work of nonfiction. Names, characters, organisations, places, events, and incidents are either the products of the authors research and data available on the internet. Resemblance to actual persons, living or dead, or actual events is purely based on the internet sources and authors research.

Text copyright 2020 AYUSH PAWAR

ALL RIGHTS RESERVED.

No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.

Cover design by- AYUSH PAWAR

I DONT CARE HOW MUCH TIME IT WILL TAKE
TO SUCCEED
I WILL WORK MY WHOLE LIFE FOR IT.

- AYUSH PAWAR

CONTENTS.

ACKNOWLEDGMENT
INTRODUCTION
1.FLIPKART...7
2.PAYTM...24
3.OLA..32
4.ZOMATO.44
5.OYO.56
6.SWIGGY.66
7.UBER......77
8.POLICYBAZAAR...89
9.BYJUS...97
10.UDAAN.106
11.PHARMEASY..115
12.CURE.FIT.122
13.DREAM11.......130
14.QUIKR......139
15.GAANA.144
16.URBANCLAP..152
17.CARS24...160
18.MAKEMYTRIP....167
19.SHARECHAT..175
20.FRESHWORKS..180

LAST WORDS.186

Acknowledgements and A Note to Readers

Hi all,
Thank you!
In times of Instagram, Facebook and YouTube, you definitely deserve thanks for picking up a book, and especially for picking up my book!

No book is one persons effort alone. For this one, too, I have many to thank:

My readers, who continue to support and motivate me with their love. It keeps me going, makes me come out of my lows, and think up new ideas to tell you.

My critics. You help me improve and keep me humble. I am not perfect. Neither am I always right. I will work harder and get better. And those who dont always agree with me, I respect your opinions as well. All I would say is, our differences aside, lets work to make people read more. Its important.

My familya pillar of support in my life. My father Mr.Manoj pawar, my mother Mrs. Rameshwari pawar and my younger sister Khushi pawar. Thank you all for always being there. And all my family members and especially all my aunts thank you for your valuable support in my life.

INTRODUCTION.

HI,Everyone
I AM AYUSH PAWAR, and i am a 22 years old guy who is an enthusiast and passionate about startups and love to read and writes their business and marketing strategies. One day i am searching for books related to indian startups, company like flipkart,paytm,oyo and byju how they become what they are now. And i am found nothing so i started searching about these companies and start making notes then i realise that there are more people like me facing the same problem. So convert information into eBook and make available to everyone. Hope you like my work and find something valuable for you and your future.

In this book you will learn about the various business & marketing strategies of INDIAS UNICORN Startups applied in their business to make its worth billions of dollars. Along with their BUSINESS MODEL canvas and their SOURCE OF REVENUE. My efforts to cover all the sectors of industries including eCOMMERCE, HEALTHTECH, EDUTECH, FINTECH, TRAVELING, GAMETECH, MUSIC STREAMING, ONLINE SERVICE TECH,SaaS companies etc.

Hope you will gain some information and took advantage of its in your business or startups weather its BUSINESS MODEL or extra source of REVENUE in your startups.

So free your mind and dive into todays age. THE AGE OF STARTUPS.

1. FLIPKART

Image source: flipkart official website

COMPANY: FLIPKART.COM(A SUBSIDIARY OF WALMART)
FOUNDER: SACHIN BANSAL, BINNY BANSAL
YEAR FOUNDED: 2007
HEADQUARTER: BENGALURU (INDIA)
CEO(JAN 2017~PRESENT): KALYAN KRISHNAMURTHY
NO. OF EMPLOYEES(2019): 30,000
PUBLIC OR PRIVATE: PRIVATE
INDUSTRY SECTOR: E-COMMERCE
VALUATION: $24 BILLION
ANNUAL REVENUE(MARCH~2018): $3.4 BILLION (Rs 26,925 crore)

PRODUCT & SERVICES: CONSUMERS PRODUCTS, BOOKS, ELECTRONICS, FASHION, LIFESTYLE PRODUCTS.

COMPETITORS: AMAZON| ALIBABA| SNAPDEAL| SHOPCLUES| PAYTM MALL

Flipkart had also reported that they have completed the 4thround of funding phase from MIH, a subdivision of Naspers Group and ICONIQ Capital . These funding were harvested for the very reasoning to further explore new business opportunities and venture into new business endeavors that would further improve and grow Flipkart as a company.

Flipkart business model chart

1. Flipkarts Customer Segments

Massive Urban Market who prefers to buy online

Flipkart has grown into an enormous platform for a vast marketplace in India for the time being.

Currently, Flipkart marketplace is only open and available for deliveries to be made anywhere within India.

Discount Lovers Promotional Offers & Special Pricing for Customers

Flipkart offers its loyal and new customer(s) promotional offers & special pricing during the holidays.

They also provide branded products at reasonable prices This is also a great way to ensure diligent treatment towards loyal customers and help further introduce its products to potential marketplaces.

Book Lovers Market Trend Analysis

Flipkart originally started selling books and now have expanded to major electronics at a massive scale for adults and children.

Customers who prefer the convenience and accessibility

Flipkart products are easily accessible through their official website.

Flipkart products can be accessed through Flipkarts software applications programs. (Google Play & iTunes)

Customer targeted by Product

Flipkarts most success is driven by the smart analytics that is evaluated for the market places.

Its social media platforms are another set of sources that help the analyst identify what consumers are into nowadays, and what is the recent trend.

Flipkart targets those products that are in high demand.

2. Flipkarts Value Propositions

Exclusive Product Launch:

Electronics

TVs & Appliances

Baby & Kids

Home & Furniture

Sports, Books & More

Unique Features

Customer Login & Signup area

Sell on Flipkart as a Seller

24x 7 Customer Services

Advertise with Flipkart

Software Application (Dual Interface)

Flipkart Assured badge for high-quality products and faster delivery.

Convenience

Before the Flipkart launch, India consumers used to purchase such goods directly from Amazon, Ali Baba, Snapdeal and other competitive platforms that offer almost the same types of products and services.

When Flipkart launched with competitive products with low prices, the Indian consumers interest rose in the local Indian Amazon, i.e., Flipkart.