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Andrew Lee Miller - The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget

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The Startup Growth Book: 50+ Proven Ways to Scale Your Business Without a Marketing Budget: summary, description and annotation

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50+ Proven Ways to Scale Your Business Without a Marketing Budget

Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didnt prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and thats simply not true, because Marketing doesnt have to cost a dime!

After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, whos taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that dont cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large war chest for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work.

The Startup Growth Book then is the culmination of Andrews 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrews experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising.

For the first time ever, Andrew will show you how to scale organically using 10 different channels.

Learn exactly how to launch and scale these channels without spending money:
Public Relations across all major media channels
Search Engine Optimization so people can discover you organically
Email Marketing to master the most effective means of marketing communication
Social Media Marketing and Influencer Marketing done right
... and more.

After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrews growth hacking tactics, and have scaled to millions of dollars in revenue.

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Copyright 2021 Andrew Lee Miller All rights reserved No part of this - photo 1
Copyright 2021 Andrew Lee Miller
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, digital scanning, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
ISBN: 978-19-5-315361-6
Published by
If you are interested in publishing through Lifestyle Entrepreneurs Press - photo 2
If you are interested in publishing through Lifestyle Entrepreneurs Press, write to:
Publications or foreign rights acquisition of our catalog books.Learn More: www.LifestyleEntrepreneursPress.com
Printed in the USA
This book is dedicated to every teacher, coach, colleague, and mentor Ive ever had.
It certainly took a village with me.
Gracias.
Table of Contents
Find out why most startups fail and how you can avoid it. Andrew will explain high-level concepts around the proper marketing mindset you need to be your own Growth Hacker.
Learn exactly how Andrew crafts powerful press releases and distributes them to thousands of reporters, bloggers, and writers for FREE! Dont pay an agencyAndrew will teach you how to do it on your own.
Find out exactly how to get hundreds of new customers for free from your social media channels. Master Andrews seven strategies for reducing your daily time investment on social media and learn how Andrew automates social media growth without spending a single dollar!
Start your companys content marketing machine the right way and drive thousands of visits monthly, forever! Become a blog hacking expert. Learn about what makes a solid content marketing strategy and find out all of Andrews top-secret content distribution strategies.
Get Andrews step-by-step strategies for launching giveaways that get 15,000 to 20,000 entrants! Learn how to structure, find partners and prizes, and maximize the marketing for every giveaway you do.
Find out which email marketing tools to use for your business, how to build an email list, and how to write compelling email drip campaigns for B2B and B2C brands. Bring customers back again and again.
Follow Andrew as he teaches you how he gets hundreds of social media influencers to promote his startups the right way! Learn how to build an influencer marketing campaign from scratch, including what to offer and what kind of content works best for your audience.
Get direct access to Andrews tactics for finding valuable keywords, driving high search rankings, and generating thousands of lifetime organic downloads for your app. Andrew will show you, step by step, how to optimize your app for both app stores!
Dont spend thousands on an SEO agency. Discover Andrews TOP SECRET SEO tools for driving thousands of organic, high-intent website visitors every month, for free, forever! Learn how to effectively execute keyword research, content creation, and link building all by yourself!
This book is designed to be 90% execution and 10% strategy. In the final section of the book we will go over next steps, how to continue scaling, and how to effectively analyze your results so you can get more and more successful at driving ROI.
Introduction:
Why Early Marketing Matters and the Mindset You Need
Whether youre a startup founder, marketer, or future entrepreneur I want to congratulate you because you just made the best decision of your marketing career to date. I say that not because I think this is the best business book of all time, (its up there though, but you be the judge later), but because the fact is that by buying this book, youre already proving that youre ready to prioritize marketing, and thats something that 90 percent of startups and young businesses simply dont do soon enough. Now, where did I come up with that stat? Its not just something I make up. Im going to talk a lot in this book about being data-driven in the moves we make as marketers, so know that anytime I throw a number out, its researched backed, just like you should be with your marketing. Being driven by datarather than our gut or assumptions or our previous projects/careersreduces our chances for failure. So, some data to back up what I said: in 2019, the failure rate of startups was around 90 percent, and thats according to the Small Business Association of America. Boom. Mic drop. On top of that, further research concludes that 21.5% of startups fail in the first year alone, 30% in the second year, 50% in the fifth year, and the list goes on!
You might be asking: Why do most startups fail? Well, Im glad you inquired, you serious student reader, you! The honest truth is that the vast majority of companies are not started with the intention of truly focusing on solving a real problem. Many people start companies with aspirations to make billions, and when they realize its not going to happen quickly, they give up. It can often take several pivots, and several years to find the right product-market fit, and if youre not willing to iterate to get there, youll give in. If youre reading this and youre developing a new MVP (minimally viable product, google it), you should NOT expect the first iteration to be the dream product that users love and instead should be ready to spend years iterating until you find a product that your market truly needs, loves, and will refer to each other enough to sustain your business. Thats the reality most people dont realize theyre signing up for when they first change their LinkedIn title to CEO and Founder. Of course, once reality hits them in the face, not many people are truly ready to hustle for years to find said product-market fit. The first startup I was head of marketing at, Dubizzle.com, sold for over $400 million after I spent only a year scaling them across the Middle East, but the founders spent four brutal years on their own before I joined. All the while, their families had been telling them to give up. It takes a ton of time and persistence! Yes, true product-market fit is the hardest thing to accomplish, but beyond that, its ALL about marketing, period. If youve got a good product going, and early data shows that people like it, the rest of the battle is finding more of those people.
According to a recent study from Failory.com, marketing problems are the second leading cause of startup failure, behind only finding that elusive product-market fit. Take a look at the graphic below and realize that this means that you are around 15 times more likely to fail because of marketing than you are because of your operations! Let that sink in.
Data doesnt lie when its correct data Bad marketing kills more than 20 - photo 3
Data doesnt lie (when its correct data). Bad marketing kills more than 20 percent of startups. Source Failory.com
This is why I say congratulations to you. Youre making the necessary moves to alleviate those potential worries already. But if its so important, then why do so many founders, especially those with technical backgrounds, tend to overlook marketing in the early stages of their businesses? Well, after 15 years, Ive noticed some patterns that may paint a clearer picture, and because knowledge is power, the more you know about these common errors Ive seen so many times, the less likely youll be to succumb to them. In my humble opinion, and from what Ive seen over the years, marketing and product development tend to be on opposite sides of the brain, and if youre reading this, youre most likely skilled on the product development side. Youve already spent a ton of time developing a product, and now you need the goods from me so you can start driving traffic to it, which is why you splurged on this lovely deep dive into early-stage marketing strategies that work.
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