Kotler Milton - Market your way to growth 8 ways to win

Praise for Market Your Way to Growth

The world economic order has been reset, and the only way to survive is to grow continuously and sustainably. This book is a compelling road map to achieving growth based on first principles that businesses need to follow to negotiate a challenging yet promising future. The insights of Philip and Milton Kotler are incisive and perceptive, and they provide a blueprint for a successful enterprisea must read.

Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India

Phil Kotler has done it again, giving us a superb distillation of the Big Issues of these difficult times and pragmatic advice on how companies can grow.

Shumeet Banerji, CEO, Booz & Company

I think that companies would benefit greatly if their senior management would read and discuss the eight ways to achieve growth in this difficult world economy. They would recognize pathways to growth that they have overlooked.

Ram Charan, business consultant and author of Execution: The Discipline of Getting Things Done and other best-selling business books

Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the worldand through his writing, he can shape your mind, too.

Jim Collins, author Good to Great and Built to Last

Market Your Way to Growth goes way beyond marketing. It provides a fantastic framework for strategic leadership!

Marshall Goldsmith, executive coach and author of New York Times best sellers Mojo and What Got You Here Won't Get You There

In this period of slow growth, this book is bound to stimulate new thoughts on strategy.

Wen Bo He, President, China Bao Steel Corporation

KMG China helped us to use these eight pathways to grow our civil aviation industrial park in Xian. We put customer demand before manufacturing start-up. We are now the largest general aviation air base in China.

Qian Sheng Ji, CEO, China (Yanliang) National Aviation Hi-tech Industrial Base

Market Your Way to Growth: 8 Ways to Win offers compelling insights for public companies that are operating in a rapidly changing and challenging global marketplace. The developed markets are slow, and emerging markets are on the fast track.

William R. Johnson, Chairman, President, and CEO, H.J. Heinz Company

Constant self-renewal is one of the essential traits for any business leader, and is an important theme in the Kotlers' book. Their wisdom, keen powers of observation, rich experience, and common sense will surely make this an important and practical business book.

Robin Li, Co-Founder, Chairman and CEO of Baidu, Inc.

In these uncertain times, growth is the single biggest challenge facing businesses across the world. The Kotler brothers have provided a comprehensive and valuable guide for businesses seeking fresh ways to grow.

N. R. Narayana Murthy, Chairman Emeritus, Infosys, India

The Kotler brothers are the masters of marketing and strategy! They can show you how to turn your marketing strategy into a growth strategy.

Hermann Simon, Chairman of global consultancy Simon, Kucher & Partners and author of Hidden Champions of the 21st Century

A brilliant guide for all business leaders seeking to move their companies to the fast lane, written by the greatest minds in strategic marketing.

Prijono Sugiarto, CEO, Astra International, Indonesia

Philip Kotler and Milton Kotler have given us many insightful suggestions and much help. Their theory is leading us to find new ways to grow in the global market.

Xiu Guo Tang, Founder and CEO, SANY Group

The eight pathways are a great place for a leadership team to start ideating about stepping up growth in what is likely a low-growth environment for the next decade.

Peter F. Volanakis, Former President and COO, Corning Inc.

Better marketing is vital for businesses in the era of social media and economic turbulence. I believe business leaders should all think strategically about marketing, as demonstrated in Philip and Milton Kotler's book.

Shi Wang, Founder, Vanke Group

The Kotler brothers have provided a pragmatic and holistic approach to delivering sustainable, profitable growth. They position the eight pathways and marketing as the strategic centerpoint of the transformation to higher growth.

Katharyn M. White, Vice President Marketing, IBM Global Business Services

The Kotler brothers have made new contributions to growth strategy. Our company is actively practicing these eight strategies and becoming a major force in the global economy.

Guang Quan Wu, CEO, China AVIC International

Philip Kotler and Milton Kotler's book is a superb refresher course for managing and strategizing in a period of slow growth.

Hang Xu, CEO, Mindray Group

The Kotler brothers have made a fresh contribution to the literature on growth.

Yuan Qing Yang, Chairman and CEO, Lenovo Group

After Marketing 3.0, Philip Kotler is again leading the way to thinking about how to get out of the current slow growth period gripping today's companies and countries.

Rui Min Zhang, Founder and CEO, Haier Group

Cover image: Julia Kaptelova/iStock Photo

Cover design: Michael J. Freeland

Copyright 2013 by Philip Kotler and Milton Kotler. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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