Philip Kotler - Asian Competitors Case Book: Marketing for Competitiveness in the Age of Digital Consumers

Philip Kotler

Dr Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the worlds leading marketing thinkers. He earned his MA degree in economics (1953) from the University of Chicago and his PhD degree in economics (1956) from the Massachusetts Institute of Technology (MIT), and has received honorary degrees from 22 foreign universities. He is the author of over 70 books and over 150 articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Hermawan Kartajaya

Hermawan Kartajaya is the founder of the Asia Marketing Federation and the chairman of the Asia Council for Small Business. In 2003, he was named as one of the 50 Gurus Who Have Shaped the Future of Marketing by CIM UK. In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association. He is both a strategic business thinker and a marketing practitioner. He has written five international books with Philip Kotler the father of modern marketing. His books, Marketing 3.0 is widely acknowledged globally and is published in 27 languages, while Marketing 4.0 is already published in 23 languages. Hermawan is the founder and executive chairman of MarkPlus Inc., a leading integrated marketing solution provider that provides comprehensive consulting, research, training, and media services with branches in 12 cities in Indonesia. He received an honorary doctorate degree from ITS Surabaya.

Hooi Den Huan

Dr Hooi Den Huan is an associate professor at the Nanyang Business School, Nanyang Technological University. He is a supervisor of the Asia Marketing Federation Foundation, an advisor of the Asian Council for Small Business, an honorary consultant for the CCPIT Commercial Sub-Council, and an advisory board member of the Times Higher Education, Times of India. and the School of Business Management, ITB. Den schooled at St. Michaels Institution in Ipoh, received his bachelors degree from the University of Bradford, and his PhD from the University of Manchester, and was a visiting scholar at the Sloan School of Management, MIT. He is a chartered marketer (CIM UK), a chartered accountant (ICAEW), and a Babson TETA Fellow. Den was conferred the Distinguished Global Leadership Award by the Pan-Pacific Business Association in 2011, the ICSB Presidents Award in 2014, and a fellowship by the Marketing Institute of Malaysia in 2016 and the Marketing Institute of Singapore in 2018.