Philip Kotler - Winning Global Markets: How Businesses Invest and Prosper in the Worlds High-Growth Cities

We noticed that the world economy is more and more unscattered by Globalization, which is not flat essentially. This is just what has been put forward by the Kotler brothers and we are very lucky and thankful to have their brilliant insights of 600 world cities generating a high percentage of the world's wealth. It provides Chinese enterprises a new and creative way to audit and make their international marketing strategies.

Zhang Ruimin
CEO, Haier Group, Qingdao, China, the largest home appliance maker in the world

An important contribution for policy makers and corporations as the world reorients itself towards a new pattern of geographical concentration in economic activity.

Nirmalya Kumar
Member, Group Executive Council, Tata Sons;
Professor of Marketing at London Business School

Our company is a global company. Our future is tied to the great urban market centers all over the world. Our problem is how to change the national culture of our company to a truly global culture. The Kotler brothers point the way in their important new book.

Adi Godrej
Chairman, Godrej Group

Research in economic sciences is preoccupied with business firms and nations. The Kotler book explains why the focus should move to cities. This is further supported by the emerging logic of service as efficient value-in-use through resource integration and co-creation. Cities are the most concentrated and complex networks of service systems created by Man, integrating contributions from businesses, governments and the commons. Business school research and education should take a leading role in this development.

Evert Gummesson
Emeritus Professor of Service Management and Marketing,
Stockholm Business School (SBS), University of Stockholm, Sweden

A blueprint for any city or municipal leader to generate economic growth with the right combination of tools in their toolbox.

Nancy Berry
Mayor of College Station, Texas;
Home of Texas A&M University

Philip and Milton Kotler are on a crusade to tackle marketing challenges, and they hold sole authority on it. Investing in growing nations can be challenging, and if you like to expand your influence, Winning Global Markets is a step in the right direction.

A.J.M. Muzammil
Mayor of Colombo, Sri Lanka

A fascinating perspective on why companies must organize their business around global cities instead of organizing around countries and regions. Each chapter generated a new a ha moment for me and made me think differently.

Dr. Jagdish N. Sheth
Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University

With a refreshing data-based, analytical perspectives, the Kotlers show how a global firm should appraise what cities to gain a presence, a critical decision in the ever changing world scene.

David Aaker
Vice-Chairman of Prophet;
Author of Aaker on Branding

AVIC International Holdings is expanding our commercial businesses globally. Many cities in Africa, U.S., Latin America, and elsewhere are coming to us with investment opportunities. The Kotler brothers' new book, Winning Global Markets, gives us the first systematic method for selecting the best new city markets to enter for our real estate, hotels, airports, department stores and other enterprises.

Wu Guang Quan
CEO, AVIC International Holdings, Beijing, China

This brilliant book of the Kotler brothers provides Chinese cities with a new perspective to merge into the global innovation of industries, and more important, inspires Wuhan city to become an international city.

Mayor Tang Lianzhi
Wuhan city, the commercial center of central China, with 10 million city population

This is an essential book to read for any C-level executives of multi-national corporations wanting to grow and expand in the first third of the twenty-first century. The Kotlers correctly point to the ever more urban global economy and the rapid growth of cities in developing countries as two key trends global CEOs must adapt to in order to lead and thrive in this new century.

David Houle
Futurist;
Author of Entering the Shift Age

The Kotlers have provided a wonderful guide for both major cities (who will be the largest consumers of products and services) and major organizations (who will be the largest providers of products and services) in tomorrow's changing world.

Marshall Goldsmith
New York Times best-selling author of MOJO and What Got You Here Won't Get You There

The increasingly volatile global macro-economic factors and the rapidly changing demographics and environmental aspects constantly challenge businesses, countries, and cities to review and refocus growth strategies and optimize resources. As corporate and city leaders and managers seek winning solutions in the face of such dynamic demands, they will be forced to venture into unfamiliar territory and take less trodden paths as never before. This book provides many facts, insights and thought provoking ideas that will test and transform conventional thinking and lead to the development and implementation of innovative solutions for the challenges that lie ahead. I believe this book will be a much sought-after handbook for company strategists and city marketers as they guide their entities to greater prosperity.

Amal Cabraal
Former Chairman/CEO, Unilever Sri Lanka;
Director, John Keells Holdings;
Hatton National Bank;
Ceylon Beverage Holdings;
Lion Brewery Ceylon

Cities are the window into developing economies and the best door to take for entering these burgeoning markets. Philip and Milton Kotler give marketers and strategists a clear look through this window along with compelling advice on how to choose where and how to capitalize on the opportunities in cities.

George Day
Professor, Wharton School, University of Pennsylvania;
Author of Strategy from Outside In: Profiting from Customer Value

Global companies must decide carefully in which global cities to plant their resources and future. This book does an excellent job helping companies understand and evaluate different global cities and where they should be.

Harsh Mariwala
Chairman, Marico Ltd., India

Having managed different business growth strategies in China for twenty years, I know how crucial it is to understand the economics of cities. Companies must carefully choose the urban regions in which to plant their resources, marketing focus, and future. Yet understanding how your choice of cities drives growth is a topic that business schools have not yet grasped. This book does an excellent job helping companies understand and evaluate different global cities and where they should be.

SY Lau
Senior Executive Vice President of Tencent Holding Company, Shenzhen, China

I am impressed with the fact that 600 city regions contribute 67 percent of global GDP. Every major global company must plant its roots in these cities.

Dr. Chen Bin
CEO, Continental Hope Group, Chengdu, China

Winning Global Markets is extremely relevant and timely as the majority of the world's population now lives in urban areas. Big cities shape the way we live and connect, and this book shows how marketers can take an active part in this transformation. This is particularly significant for Japan, where consumer behavior is defined by a highly urbanized population in some of the world's largest cities. By describing the role of big cities, Philip and Milton Kotler help us identify synergies between the public and private sectors, to invest in the future and create long-term value for business and society at the same time.