Kotler Philip - Social marketing : behavior change for social good

This book is dedicated to all current and future social marketers working to change behaviors to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being.

We hope that youll find that this 10-step strategic planning model enhances your success.

And to all instructors using the text, Nancy Lee offers you an opportunity for her to be Skyped in to your classroom for a 30- to 45-minute session to share her story about discovering social marketing and answer any questions students may have. She can be reached atnancyrlee@msn.com.

Behavior Change for Social Good

Sixth Edition

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Library of Congress Cataloging-in-Publication Data

Names: Lee, Nancy, author. | Kotler, Philip, author.

Title: Social marketing : behavior change for social good / Nancy R. Lee, University of Washington and Social Marketing Services, Inc., Philip Kotler, Northwestern University.

Description: Sixth Edition. | Thousand Oaks : SAGE Publications, [2019] | Revised edition of the authors Social marketing, [2016] | Includes bibliographical references and index.

Identifiers: LCCN 2018040810 | ISBN 9781544351490 (pbk. : alk. paper)

Subjects: LCSH: Social marketing. | Behavior modification.

Classification: LCC HF5414 .K67 2019 | DDC 658.8dc23 LC record available at https://lccn.loc.gov/2018040810

This book is printed on acid-free paper.

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For almost two decades, Social Marketing: Behavior Change for Social Goodhas remained the leading textbook on social marketing and a trusted guide for instructors, students, and practitioners.