Jay Levinson - Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits

Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

1234567...56

Table of Contents

ACKNOWLEDGMENTS

Our primary and sole acknowledgement goes to Mark Langley, the solid gold guerrilla marketer who helped us buy the house we now own. He demonstrated all the attitudes and attributes we would pray to find in a real estate expert, and took two years to find exactly what these guerrillas ordered and get a healthy start-up in a new home in a brand new town

Our book owes a ton of gratitude to Mark.

Jay and Jeannie Levinson

People Are Saying

Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-toimplement advice in the world on how to market a start-up business, go no further than Jay and Jeannie Levinsons new book. They know what really works, and you need to know what they are so generously willing to share with you.

DAVID GARFINKEL, AUTHOR OF ADVERTISING HEADLINES THAT MAKE YOU RICH

If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy, and imagination. If you want to start making money from your new business, get this book!

MITCH MEYERSON, FOUNDER OF GUERRILLA MARKETING COACHING

Guidance for new marketers, reminders for experienced ones, and useful tips for everyone. I educate individuals on how to build businesses that will succeed and last, I know first-hand that marketing is key for any entrepreneur. I am so thrilled that Jay and Jeannie have written this fabulous book sharing their expert knowledge. I have seen personally, their incredible results, they have proven to be the best of the best in guerilla marketing. You need to read this book today; adopting this mindset, it will be difficult for you to not be successful. They are the BEST at the game!

LORAL LANGEMEIER, THE MILLIONAIRE MAKER, CEO AND FOUNDER OF LIVE OUT LOUD, INC.

PREFACE

Running your own business is an armload of responsibilities. Marketing your company is still another Everest-sized bump in the road you must surmount. If you market with less than the skill of a guerrilla, you poison your business and your future. If you know what the guerrilla knows, marketing gives your business vigor and immortality,

Although precious few know this, there actually is a way to assure that youll market the right way and attain the profits that are the fruits of guerrilla marketing.

That way is to start in the right place. Many business owners start out in the wrong direction, doomed to become a depressing statistic in reports of the 50 percent of small businesses that fail the first year and the 95 percent that fail within the first five years. Many of these now forgotten companies had the goods to carry them to greatness. But they didnt have the marketing savvy.

There are so many businesses just like those that are now sad memories that we wrote this book to set those ventures on the right course before its too late. In these pages, we stand behind them, take them by the shoulders, gently cradle their heads, aim them in the right direction, then give them a nudge and watch entrepreneurial gravity go to work.

Some of these companies are at the starting line or nearing it. Other companies are already in the race, giving it their all. All these companies can benefit bigtime from the guidance offered in this book.

Are successful guerrilla entrepreneurs born or made? Both is the right answer. Youll learn the answer about yourself in a few pages and youll discover a few minor changes you can make to bring about major results. By results, we refer to an increase in your profits and your free time. Thats our goal with this book. If its yours, too, youve hitched to the right star.

As you go deeper into the exhilarating options for marketing your business in true guerrilla fashion, youll walk the walk as we talk the talk. Youll learn about a guerrilla marketing strategy, plan one, then create one that youll be able to use for the next one to ten years.

The ease and the wisdom that went into that strategy will easily translate into the guerrilla marketing calendar you create to guide you through the up and down days of a high-energy economy and put you in controla rare experience for many business owners.

Youll see just how you must proceed to get the most from the interneta giant until you realize that its a pussycat in disguise. Well help you get cozy with the internet because it now ranks up there with oxygen, water, and sunlight.

We figure that our Guerrilla Marketing books will be a whole lot more valuable to readers now that they can start at the start as youre about to do.

CHAPTER 1

WHERE TO START

We have good news and better news about guerrilla marketing. The good news is that youre already at the starting point with this page of this book. The better news is that it gets easier and more fun as you continue on through the remaining pages.

A solid and successful guerrilla marketing attack has a beginning and a middle, but if youre doing it right, it has no ending. The beginning is right here and right now, when you develop the mindset of a guerrilla. The middle is when you breathe life into all the tactics of a profitable campaign. The ending never happens, unless you decide to sell your business or tire of endless profits.

Because we want you to partake of those endless profits, we want you to get off to a running start. The way to do that is to have the personality of a successful guerrilla marketer. If you dont have that personality yet, well show you just how to develop it. You also need to have special attributesthe kind possessed by guerrilla marketers basking in success. The way to get those attributes is to be born with them or to generate them yourselfsomething well teach you to do in the upcoming pages.

A solid and successful guerrilla marketing attack has a beginning and a middle, but if youre doing it right, it has no ending.

You also need the right attitudes. Without them, youre sunk before you begin. With them, youre already poised for victory and destined for success. How do you get those winning attitudes? Youre doing it already by reading the words on these pages, then acting on the information well be giving to you.

We dont want you to think that guerrilla marketing is easy, because it isnt easy. But we do want you to know that once you have the personality, the attributes, and the attitudes of a guerrilla, its hard to fail. Its tough to be anything but successful with the mindset of a guerrilla. And its kind of amazing that you can get that mindset simply by reading about it in a book. Yet, thats precisely why weve written this bookto give you that mindset, then set you on your way.

To do that, youve got to know what marketing really isbecause its certainly not what most people think it is. You also must know exactly what guerrilla marketing is. And since were devoted to making you a master of guerrilla marketing, well make sure that you know just what youre mastering. If you have any questions, you wont have once youve completed this book. Trust us on that one.

Next page

1234567...56

Light

Font size:

↓

↑

Georgia Tahoma Arial Verdana

Reset

Interval:

↓

↑

Bookmark:

Make

Similar books «Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits»

Look at similar books to Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.

Jay Conrad Levinson

Guerrilla Marketing for Coaches

Jay Conrad Levinson

Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits

Jay Levinson

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Jay Conrad Levinson

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Jay Levinson

Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

Jay Conrad Levinson

Guerrilla Marketing During Tough Times: Is Your Business Slowing Down? Find Out Why Here!

Jay Conrad Levinson

Guerrilla Facebook Marketing

Jay Conrad Levinson

Guerrilla Marketing and Joint Ventures

Hood

Small Market

Levinson

Guerrilla Marketing

Levinson Jay Conrad

MORE guerrilla marketing research: asking the right people, the right questions, the right way and effectively using the answers to make more money

Lautenslager Al

Guerrilla Marketing in 30 Days

Discussion, reviews of the book Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.