Lautenslager Al - Guerrilla Marketing in 30 Days

Fellow Guerrilla Marketers Speak Out...

Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year.

Jack Canfield, author of Chicken Soup for the Soul, The Power of Focus, and The Success Principles

At last, a detailed step-by-step marketing program that doesnt take a lifetime to implement!

Roger Parker, author of Relationship Marketing for the Internet, Web Design for Dummies, and onepagenewsletters.com

Dont speed read Guerrilla Marketing in 30 Days. Read just one chapter in a sitting, no more, and then write down ideas that you can use to improve your business. Now read another chapter the next day and write down ideas. Youll find youll implement some truly great ideas before youre halfway through the book. Try it.

Jon Spoelstra, author of Marketing Outrageously, a Wall Street Journal bestseller

If you are strapped for cash as a small business or a business professional and want to turbo-charge your marketing, read Guerrilla Marketing in 30 Days.

Jeffrey J. Fox, bestselling author of How to Make Big Money in Your Own Small Business

Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no-brainer.

Guy Kawasaki, author of The Art of the Start and CEO of Garage Technology Ventures

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2014 by Entrepreneur Media, Inc.

All rights reserved.

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ebook ISBN: 978-1-61308-269-0

We dedicate this book to all entrepreneurs who are passionate about investing time, energy, and their imaginations in the growth and success of their businesses and organizations, all in the spirit of guerrilla marketing.

Thank You, Jay

In between the time this manuscript was completed and its publication and release, my friend, mentor, and co-author Jay Levinson, passed away. He was 80.

Jay was a true thought leader. He led a marketing revolution of thinking out of the box. He influenced many entrepreneurs and marketers along his way and this will continue with his legacy of Guerrilla Marketing books and his other writings.

While this book has a dedication to all entrepreneurs I want to take this opportunity to not only re-dedicate this book to Jay but to say thank you; thank you not only personally but on behalf of all that he touched. Jay was one of the most generous people I have ever met. I am certainly not alone with that feeling. He was a teacher, a friend, a creative mind, and partner of many.

Jay shaped the mindset of many. Sure he shared strategies and tactics but he influenced the way we think. That influence made and will continue to make many people successful.

Jay lived life to its fullest in a sharing way. We can all only be as lucky. We are fortunate that he has touched so many and we are all glad to be a part of that.

Thank you, Jay. You will be dearly missed.

Al Lautenslager

Contents

I feel privileged to acknowledge Al Lautenslager for working so hard, overcoming so much, reflecting so much positivity, and putting it all together to produce this book. Few authors have worked so hard to enlighten so many, so much.

Jay Conrad Levinson

M ost of all, I want to acknowledge and thank the inspiration of my life, my daughter Allison. I also want to thank all of my family and friends, especially Julie, Courtney, and Bradley Gessler. They are the reasons I do what I do, and I appreciate all of their love and support. I also want to acknowledge my mother and father, for their belief in me along the way and their support. Sometimes we just dont thank parents enough. Thanks, Mom and Dad. I am also grateful for my partnership with Jay Levinson. When I first read Guerrilla Marketing, little did I know that someday we would team up to pen our own book. Thank you from the bottom of my heart, Jay. You are a great mentor. To all those who helped me in the publishing process, who believed in me and were generous with their time in guiding me along: Kathy Ross, Nicki Anderson, Konstantine Haralampopulous, Marilyn Snyder, Jeannie Triezenberg, Grant Hicks, Will Reed, Roger Parker, Orvel Ray Wilson, Mitch Meyerson, Lawrence Katzman, Jacki Abbey, Don Lawler, Kurt Scholle, Mark Landiak, Mark Moore, John Williamson, Heather Wachter, Amy Young, Shane Beard, Brett Fleckinger, Jeff Korhan, Mark Victor Hansen, Vicki Austin, Mike Skarr, Dale Lipp, Jack Canfield, David Handler, Brian Gay, Jeff Glaze, Mark Steisel, Rick Frishman, Jim Vahle, Jere Calmes, Karen Billipp, and Beth Hansen-Winter. There are others, Im sure, and I look forward to the next book. Thanks to all!

Al Lautenslager

H ave you ever wondered why you dont have all the clients or customers you need? Many times its because you cant decide where to begin marketing, you arent sure how to put the pieces together, or you cant stay motivated and focused. You are capable of doing many of the things required for effective marketing, but the real question is, will you?

This book has the answer. The answer is yes. Know why? Its because now you can. Its because now theres a book that leads you by the hand, in slow motion, from wanting to having. There are many books about guerrilla marketing. This book is about action.

Action is what guerrilla marketing is all about.

But where do you start? You start by formulating a set of simple, effective things to do consistently to address todays marketing and sales challenges. Guerrilla Marketing in 30 Days will do that for you.

When it comes to marketing, the missing link is often effective implementation. Too many people spend too much time getting in position to get in position. The Nike motto says it best: Just Do It.

What can Guerrilla Marketing in 30 Days