Paige Baltzan - LOOSE LEAF BUSINESS DRIVEN INFORMATION SYSTEMS

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Paige Baltzan

Daniels College of Business, University of Denver

Business Driven Information Systems

SEVENTH EDITION

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BUSINESS DRIVEN INFORMATION SYSTEMS

Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright 2021 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

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ISBN 978-1-260-73665-6

MHID 1-260-73665-2

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DEDICATION

To Hannah, Sophie, and Lou:
What do you always remember?
That I Love You! That Im Proud of You!

Paige

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BRIEF CONTENTS

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CONTENTS

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FOR INSTRUCTORS

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FOR STUDENTS

Effective, efficient studying.

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PREFACE

Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Common business goals associated with information technology projects include reducing costs, improving productivity, improving customer satisfaction and loyalty, creating competitive advantages, streamlining supply chains, supporting global expansion, and so on. Achieving these results is not easy. Implementing a new accounting system or marketing plan is not likely to generate long-term growth or reduce costs across an entire organization. Businesses must undertake enterprisewide initiatives to achieve broad general business goals such as reducing costs. Information technology plays a critical role in deploying such initiatives by facilitating communication and increasing business intelligence. Any individual anticipating a successful career in business, whether it is in accounting, finance, human resources, or operations management, must understand the basics of information technology that can be found in this text.