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Peter G. W. Keen - Every managers guide to information technology: a glossary of key terms and concepts for todays business leader

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Todays managers must be just as comfortable with the basics of information technology (IT) as they are with accounting techniques and marketing principles. This guide demystifies the IT revolution, defining in accessible language the terms and concepts that are directly relevant to managers and explaining the impact of IT on all aspects of business.

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title Every Managers Guide to Information Technology A Glossary of Key - photo 1

title:Every Manager's Guide to Information Technology : A Glossary of Key Terms and Concepts for Today's Business Leader
author:Keen, Peter G. W.
publisher:Harvard Business School Press
isbn10 | asin:0875845711
print isbn13:9780875845715
ebook isbn13:9780585069937
language:English
subjectInformation technology--Dictionaries.
publication date:1994
lcc:HD30.2.K43 1994eb
ddc:004/.024658
subject:Information technology--Dictionaries.
Page iii
Every Manager's Guide To Information Technology
A Glossary of Key Terms and Concepts for Today's Business Leader
SECOND EDITION
Peter G.W. Keen
Page iv 1995 by Peter GW Keen All rights reserved Printed in the United - photo 2
Page iv
1995 by Peter G.W. Keen
All rights reserved.
Printed in the United States of America.
99 98 97 96 95 5 4 3 2 1
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials.
Z39.49-1984.
Library of Congress Cataloging-in-Publication Data
Keen, Peter G.W.
Every manager's guide to information technology : a glossary of
key terms and concepts for today's business leader / Peter G.W.
Keen. 2nd ed.
p. cm.
Includes index.
ISBN 0-87584-571-1
1. I. Information technologyDictionaries. I. Title.
HD30.2.K43 1994
004'.024658dc20 94-19892
CIP
Page v
For my daughter, Lucy,
"A violet by a mossy stone, half
hidden from the view"
I miss you, kiddo, so much
Page vii
Contents
Preface
ix
Introduction
1
Glossary
33
Index
283

Page ix
Preface
I described the first edition of this book, which appeared in late 1991, as a guide for managers in a strange city or country, which is what information technology (IT) still is for many. Every Manager's Guide is a road map of the key terms and concepts of information technology. This core language is directly relevant to business managers so they can use IT effectively as a business resource and make informed choices about investing in it. That language is as essential to their management skills as the language of accounting and finance. Information technology is now a major force in business integration and restructuringan integral element of service, coordination, organization, and the drive to reposition U.S. businesses to meet the challenges of what may be termed the "Cruel Economy": an era of eroding margins, global competition, quality and service as the entry fees to the competitive arena, and of overcapacity in increasingly more industries, and information technology as frequent subverters of the status quo.
Twenty years ago, the issue for companies was to manage the technology. This meant that the technical professional spoke the language of IT. As a result, the IT field began to proliferate acronyms and jargon. Here the language of IT was purely technical, owned by the technicians whosome managers might say
Page x
sometimes used it to maintain control. This was the era of the IT specialist as "High Priest," managing rites of development and operations that rested on incantations about JCL, threaded lists, ABENDs, and hex.
Some ten years ago, the new issue for companies was managing the use of the technology. Office technology, personal computers, executive information systems, and the like began an organizational glasnost, where more and more people directly used computers on their desktops and in point-of-sale registers, as well as for making airline reservations, using automated teller machines, and effecting electronic funds transfers. These functions moved IT from the periphery of the organization and industry competition to its center. At that time, the language of IT primarily focused on a small subset of technical terms, such as DOS, e-mail, LANs, spreadsheets, and Windows.
Today the issue involves managing the technology, managing the use of the technology, and managing with technology. It is this last task that is the focus of Every Manager's Guide, Second Edition. IT is now a basic part of the fabric of everyday business and thus part of everyday business language. The challenge is to narrow a seemingly infinite set of terms to a manageable subset. In the first edition, that amounted to a little more than 150 terms.
This new edition updates and adds nearly 40 new terms, providing new examples and figures on costs, trends, and impacts. In both refreshing the original Glossary and adding new terms, I have addressed the competitive as well as the technical changes in IT. These changes have been astonishing, and business managers need to understand their key aspects because they open up major new opportunities and pose major new risks and pitfalls. In many instances, a business's choice of strategy in key areas of managing with technology rests at least as much on assessing competition, trends, and innovation among suppliers as on assessing technology.
In the area of technology, this new edition puts more emphasis on wireless communications. In the first edition I state, "There
Page xi
can be no doubt that wireless communications will be an explosive growth area sometime in the 1990s.... This is a little like Hollywood in the 1920s; someone will get very rich, but who?"
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