Marty Weintraub - The Complete Social Media Community Managers Guide: Essential Tools and Tactics for Business Success

Table of Contents

Marty and Lauren have emerged as undisputed thought leaders in the rapidly evolving social media arena. We all benefit from their years of knowledge succinctly poured in this how to do it book. This book defines the roles and guides us through the process of establishing and operating as a social media community manageran essential role for every business even dreaming of online sales if not today, then soon. This is essential reading for every person involved in growing their business.

Bruce Clay, President, Bruce Clay, Inc.

Effective social media marketing goes way beyond posting to Facebook and Twitter. A good social media community manager knows how to engage the community, deal with crises, and get the most marketing mileage out of time spent on social media. No one knows more about squeezing every inch of value out of social media than Marty and Lauren. Their posts on the aimClear blog are my go-to resource for social media knowledge. In The Complete Social Media Community Managers Guide , youll find tips for getting started, behaving well, creating valuable social media content, and measuring success. This book provides a roadmap for new and experienced community managers alike, and should be on the bookshelf of anyone responsible for corporate social media.

Melissa Mackey, Search Supervisor, Gyro, Contributor, Search Engine Watch and Web Marketing Today

This is the playbook every business needs in its back pocket for success! The Complete Social Media Community Managers Guide is a roadmap to public relations success.

Lisa Buyer, Social PR Publicist, Journalist, Specialist

Marty and his team at aimClear are the smartest social media marketers on the planet, period. Ive had the pleasure to present advanced Facebook marketing with Lauren and know her to be a smart, insightful community manager with first-hand knowledge of what it takes in the trenches. After the first book from the aimClear team, I know they can bring the knowledge. Im so excited to get my hands on this book. I expect to learn from these masters, myself.

Will Scott, Owner, Search Influence

Marty Weintraub and Lauren Litwinka go beyond the psychobabble to clearly explain the importance of social signals and content on marketing, providing real-life actionable tips to better understand metrics, best practices and human behavior.

Laurie Sullivan, Senior Writer, MediaPost; Chairperson, MediaPost Search Insider Summit

Marty Weintraub and Lauren Litwinka are social dynamos. They have the uncanny ability to explain complex social media strategies so that anyone can understand them and put them into action. Marty and Lauren have hit a home run with this book.

Bill Hartzer, Standing Dog Interactive

Since the role of community manager started to proliferate across the marketing world, community managers have been largely making it up as they go along. This timely guide fills a huge void in the field and will lend a sense of structure, purpose, and measurement to the social media community managers role.

Andrew Goodman, Cofounder, HomeStars

Weintraub and Litwinka have hit the social nail on the head. This book has all the information you need to be successful in Social Media Marketing, all in one information-packed place. It covers everything from the value of Like to how to manage your campaigns.

Alan Knecht, Knechtology Inc.

Heres the social media big picture delivered by two of the brightest minds in the industry. An actionable, big-picture guide for every community manager out there. Finally, a way to cut through the social media noise with laser focus.

Mark Knowles, President and CEO, Pixelsilk

Marty Weintraub is the reference the interactive marketing industry turns to when it comes to social media strategies. This book lays out a detailed road map all companies should follow on their quest for building and engaging communities online. The Complete Social Media Community Managers Guide is now mandatory reading for our entire marketing team, and the everyday reference for our social community manager.

Marc Poirier, Cofounder and CMO, Acquisio

A busy community managers salvation! Like having Marty whisper over your shoulder.

Dennis Yu, Chief Executive Officer, BlitzLocal

While there are clearly many reasons to read this book, you really only need one and thats Marty Weintraub. His knowledge and passion for this subject makes this a must read. Social media is here to stay and so is Marty! So pick this book up and you will learn something to drive your life and your business.

Barry M. Zelickson, Senior Vice President, Border Foods Companies

Marty has the extraordinary ability to not only deconstruct the complexities of the various social media channels and explain them to the uninitiated, he also elucidates a series of complex, non-obvious inter-channel relationships that will advance the proficiency of experts in the field.

Todd Mintz, Senior Account Manager, PPC Associates

Complete with job expectations framework, sample templates, PR safety harnesses, and community thrill tips, this book is a must-have resource to ensure your social media roller coaster ride is an intentional joy (versus an unexpected nightmare) for both you and your community.

Angie Schottmuller, Chief of Conversion Marketing, Unbounce.com

This is the master course you wish the universities could offer, and as professors, Weintraub and Litwinka are the best in the business. No matter how tools and social platforms may continue to change, the essence of strategy and execution outlined in this book will serve as the solid foundation for community managers for years to come.

Michelle Stinson Ross, Columnist, SearchEngineJournal

The worlds best CMs attend every @aimclear event around the globe. The rest follow the steps in this book.

Jim Dahline, Internet Marketing Consultant

Not many people grok social media and the benefits of smart community management. Not many people are Marty Weintraub and Lauren Litwinka. The Complete Social Media Community Managers Guide will be required reading for most forward thinking companies. Read it and benefit from it before your competitors do.

Bryan @TheGrok Eisenberg, New York Times Bestselling Author of Waiting for Your Cat to Bark?

Marty is the mad scientist of social media campaigning. He is not only an author and a very entertaining conference speaker but also a hands-on marketing professional working with real clients on real projects producing real results. This book will give you an insight view into the strategic thinking of Marty and his aimClear team and is an amazing source for current or upcoming social media professionals.

Stefan Heeke, Siemens Corporation

For years, marketers have been wondering how to get the most of their social media campaigns. Finally, Marty and Lauren have created the first authoritative tactic-based, results-focused handbook for social media management. From content marketing to crisis management, from reputation monitoring to paid organic amplification, readers of this book will develop a sound foundation for social media success. This book is stuffed with hardcore strategies that will revolutionize how you measure, manage, and optimize not only your social media presence, but your entire online marketing program.

Joseph Kerschbaum, Coauthor, Pay-Per-Click Search Engine Marketing: An Hour a Day