Nancy Flynn - The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organizations Social Media Presence, Posts, and Potential

From Twitter and Facebook to YouTube, blogs, smartphones, and tablet PCs, employees access to the weband employers exposure to potentially costly and protracted risksis greater today than ever before. Social media and other web 2.0 applications dramatically increase organizations risks of workplace lawsuits, regulatory fines, security breaches, mismanaged business records, productivity drains, public relations nightmares, and other electronic disasters.

Your business cannot afford to ignore social media risks and rules. Even if your organization does not currently operate a business blog, have a corporate presence on public social networking sites, or collaborate internally via private enterprise-grade social media, you must act now to manage behavior, mitigate risks, and maximize compliance through the implementation of a strategic social media policy and compliance management programor face the possibility of seven-figure lawsuits, multimillion-dollar regulatory fines, and other electronic disasters that can sink companies and shatter careers.

A comprehensive risk and compliance management toolkit, The Social Media Handbook takes employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimizeand in some case preventsocial networking and web 2.0 risks. Written to help employers of all sizes and industries navigate safely through the social networking universe, this book provides organizations with the must-have tips and tools necessary to effectively manage social media risks, records, content, use, policies, and procedures.

The Social Media Handbook provides employers with a clear-eyed, comprehensive review of the legal, regulatory, security, reputation, and other risks inherent in employees social media use and content. It then reveals how organizations can help minimize risks and maximize compliance through the implementation of best practicesbased policies, supported by comprehensive employee education, and enforced by proven-effective technology tools. The book provides a seven-step action plan for compliance management success, reveals how and why to conduct a social media policy audit, and shares the secrets of effective policy writing. The book also emphasizes the important role that employee education plays when it comes to legal, regulatory, and organizational compliance. Sample policies are provided for employers who are looking for help developing effective, well-written social media, blog, and related rules and policies.

To get the most from The Social Media Handbook, it is not necessary to read the book from cover to cover. Feel free to jump around, reading the content that best addresses your legal, regulatory, records, e-discovery, privacy, security, policy, reputation management, training, and technology questions, concerns, and challenges.

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Essential resources for training and HR professionals

Nancy Flynn

Author of The e-Policy Handbook, Blog Rules, Writing Effective E-Mail, and The ePolicy Toolkit

Copyright 2012 by Nancy Flynn. All Rights Reserved.

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