Jason Weaver - Managers Guide to Online Marketing

What Online Marketing Executives Are Saying About Managers Guide to Online Marketing

Finally, a handbook for managers in this new era of online marketingincluding social and mobile. This has been a long time coming and is an essential guide to the many high-leverage opportunities available to managers. Andy Grove always wrote about management leverage, and in this age you can be more efficient and effective than ever if you know how to use the tools.

Brett Hurt, Founder
President and CEO, Bazaarvoice, Inc.

In an era where online social relationships influence purchase decisions, this book serves as a critical reference tool to help online marketers navigate across social media channels and in a manner that drives measurable results. A must-read for anyone wanting to better optimize his marketing investments.

Lisa Bacus
Executive VP & CMO
American Family Insurance

Millions of people every day use Foursquare on their phones to connect with friends, businesses, and brands around the world. This book provides specific strategies on how to leverage location-based technologies for your company. I highly recommend Managers Guide to Online Marketing.

Steven Rosenblatt
Chief Revenue Officer, Foursquare

Just when marketers thought they had digital figured out, the web changed and has become social, mobile, and more pervasive than ever. Jasons work on Managers Guide to Online Marketing clearly lays out whats different this time around and how marketing managers need to rethink their digital strategies and tactics. This is one book custom tailored for marketing professionals looking to move the needle in a digital world.

David Armano
Managing Director
Edelman Digital Central Region

As companies look to build their online and social media marketing initiatives, Jason Weaver carefully outlines each step to achieving success in Managers Guide to Online Marketing. Important topics around developing a web communication policy, regulating and controlling social media within a large organization, and identifying and understanding how to deal with online legal issues are all covered in this book. Its a must-read for every manager involved in this area.

Sandy Carter
IBM Vice President
Social Business Evangelism and Sales

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ISBN: 978-0-07-180188-1
MHID: 0-07-180188-X

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Being surrounded by great people brought me several amazing opportunities in my life. This book is one of those opportunities. There are countless people to thank for helping me complete this book, first and foremost, Barry Callen, author of Managers Guide to Marketing, Advertising, and Publicity. Without Barry, there would be no book. Thank you for recommending me for the assignment. John Woods (CWL Publishing Enterprises, the packager of this book). I appreciate your patience and valuable insights throughout this endeavor. Lili Beck and Jocelyn Godfrey kept this book moving for me every single dayboth spending countless hours editing my chapters.

There are many people I need to thank at Shoutlet: David Prohaska, without whom I might not have written this book. You knew how badly I wanted to do this project, and you gave me the opportunity. To the entire executive management team: Aaron Everson, Tarik Hart, Eric Christopher, and David Prohaska, thanks once again for allowing me to write most of this book while continuing my day job. To my team at Shoutlet: Kara Martens, Rachel Madden, Carly Rudeen, Jason Konen, Blake Samic, and David McKnight: for keeping me on my toes and up to date with the ever-changing social media landscape. A huge thank-you to each and every one of Shoutlets customers for believing in my dream and always letting me try new ideas. Much of this book is based on what I learned and experienced from working on your campaigns.