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Stewart McKie - E-Business Best Practices: Leveraging Technology for Business Advantage

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Provides managers with a road map for evaluating e-business technologies and developing winning e-business strategies In a world where youre either in e-business or out of business, this book is an indispensable resource for companies to see what ways e-business technology is being implemented with the best results. E-Business Best Practices is not an implementation guide, but a road map for business exchange agents and employees charged with figuring out e-business strategies and evaluating e-business software. Written by a business technology consultant who, over the past twenty years, has worked with dozens of companies in the United States and Europe, this book provides readers with a comprehensive look at best practices in e-business technology around the world. Stewart McKie (Shaftesbury, UK) has been in the business of marketing, implementing, and designing business management software since 1982. He is the Technology Editor for Business Finance magazine and the author of Wileys Client/Server Accounting (0-471-15784-8).

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Cover

title E-business Best Practices Leveraging Technology for Business - photo 1
title:E-business Best Practices : Leveraging Technology for Business Advantage
author:McKie, Stewart.
publisher:John Wiley & Sons, Inc. (US)
isbn10 | asin:0471402516
print isbn13:9780471402510
ebook isbn13:9780471198727
language:English
subjectBusiness enterprises--Computer networks, Management, Electronic commerce.
publication date:2001
lcc:HD30.37.M393 2001eb
ddc:658.8/4
subject:Business enterprises--Computer networks, Management, Electronic commerce.

Page i

E-Business
Best Practices

Page ii

Page iii

E-Business
Best Practices

LEVERAGING TECHNOLOGY FOR
BUSINESS ADVANTAGE

Stewart McKie

Picture 2

John Wiley & Sons, Inc.

New York Chichester Weinheim Brisbane Singapore Toronto

Page iv


Copyright 2001 by Stewart McKie. All rights reserved.


No part of this publication may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, scanning or otherwise, except as
permitted under Sections 107 or 108 of the 1976 United States Copyright
Act, without either the prior written permission of the Publisher, or
authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 750-4744. Requests to the Publisher for
permission should be addressed to the Permissions Department,
John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012,
(212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ @ WILEY.COM.


This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional services. If legal advice or other expert
assistance is required, the services of a competent professional person
should be sought.


This title is also available in print as ISBN 0-471-40251-6 (cloth).


For more information about Wiley products, visit our web site at www.wiley.com .

Page v

ABOUT THE AUTHOR

Picture 3tewart McKie is an independent consultant and technology writer specializing in business management software. He is the author of four books on business management software and some 200 articles, many on e-business topics, for magazines such as Business Finance, Intelligent Enterprise, Computers in Finance, and others. Mr. McKie has worked with many North American and European end user corporations and software vendors. He can be reached via his Web site at www.cfoinfo.com.

Page vi

Page vii

To my wife Theresa

Page viii

Page ix

ACKNOWLEDGMENTS

Picture 4he author would like to acknowledge some individuals who have enhanced, recognized, or supported his own e-business perspectives, including David Blansfield as publisher of Business Finance magazine, Justin Kestelyn as editor of Intelligent Enterprise magazine, Mike Rohan as president of FRx Software, and Torben Wind as vice president of Product Development at Navision Software.

Page x

Page xi

CONTENTS

Preface

xv

Introduction

1

Thinking Outside-In

2

Technology Churn

3

Business Asset Management

5

Process Demolition

7

Chapter 1 E-Business Landscape

11

Browser/Server

12

Clickstream Farming

16

Everything's a URL

17

Event-Aware Enterprises

19

Four Faces of the Internet

20

Integration Rules

22

ISP to ASP to BSP

23

Matchmaking

24

Portals on the World

25

Document-level APIs

27

Chapter 2 E-Business Management: Going Beyond ERP

29

Rationale for ERP

30

The Drawbacks of ERP

32

Page xii

ERP Reality Check

33

Extended ERP

34

Extended ERP versus EAM

36

Future of ERP

37

Application Frameworks

38

Chapter 3 Monitor to Manage: Enterprise Positioning System

43

Business Monitoring

45

Implementing Business Monitoring

53

E-Business Analytics

55

Chapter 4 Collaborate to Compete

63

Technology of Collaboration

64

Collaboration Servers

66

Internet as Intermediary

69

Virtual Markets

70

Niche Communities

71

One-to-Many Collaboration Chains

72

Virtual Applications

75

Chapter 5 Customer Relationship Management

77

World of CRM

78

Positioning CRM Technology

80

CRM: Target, Acquire, and Retain

82

E-Customer Relationship Management

86

The Importance of ERP Integration

92

Closed-Loop eCRM

95

Page xiii

Chapter 6 E-Procurement

97

E-Procurement: Process, Costs, and Roles

99

Operational Resource Procurement

103

Collaborative E-Procurement

106

Chapter 7 Knowledge Management

111

The KM Landscape

113

Data Sources

116

Information Warehouses

117

Disseminating Knowledge

119

Enhancing Knowledge

122

Knowledge Technology

123

Chapter 8 Digital Asset Management

125

Portals: Gateways to Digital Assets

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