Cover
title | : | E-business Best Practices : Leveraging Technology for Business Advantage |
author | : | McKie, Stewart. |
publisher | : | John Wiley & Sons, Inc. (US) |
isbn10 | asin | : | 0471402516 |
print isbn13 | : | 9780471402510 |
ebook isbn13 | : | 9780471198727 |
language | : | English |
subject | Business enterprises--Computer networks, Management, Electronic commerce. |
publication date | : | 2001 |
lcc | : | HD30.37.M393 2001eb |
ddc | : | 658.8/4 |
subject | : | Business enterprises--Computer networks, Management, Electronic commerce. |
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E-Business
Best Practices
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E-Business
Best Practices
LEVERAGING TECHNOLOGY FOR
BUSINESS ADVANTAGE
Stewart McKie
John Wiley & Sons, Inc.
New York Chichester Weinheim Brisbane Singapore Toronto
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Copyright 2001 by Stewart McKie. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, scanning or otherwise, except as
permitted under Sections 107 or 108 of the 1976 United States Copyright
Act, without either the prior written permission of the Publisher, or
authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 750-4744. Requests to the Publisher for
permission should be addressed to the Permissions Department,
John Wiley & Sons, Inc., 605 Third Avenue, New York, NY 10158-0012,
(212) 850-6011, fax (212) 850-6008, E-Mail: PERMREQ @ WILEY.COM.
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with the
understanding that the publisher is not engaged in rendering legal,
accounting, or other professional services. If legal advice or other expert
assistance is required, the services of a competent professional person
should be sought.
This title is also available in print as ISBN 0-471-40251-6 (cloth).
For more information about Wiley products, visit our web site at www.wiley.com .
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ABOUT THE AUTHOR
tewart McKie is an independent consultant and technology writer specializing in business management software. He is the author of four books on business management software and some 200 articles, many on e-business topics, for magazines such as Business Finance, Intelligent Enterprise, Computers in Finance, and others. Mr. McKie has worked with many North American and European end user corporations and software vendors. He can be reached via his Web site at www.cfoinfo.com.
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To my wife Theresa
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ACKNOWLEDGMENTS
he author would like to acknowledge some individuals who have enhanced, recognized, or supported his own e-business perspectives, including David Blansfield as publisher of Business Finance magazine, Justin Kestelyn as editor of Intelligent Enterprise magazine, Mike Rohan as president of FRx Software, and Torben Wind as vice president of Product Development at Navision Software.
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CONTENTS
Preface | xv |
Introduction | 1 |
Thinking Outside-In | 2 |
Technology Churn | 3 |
Business Asset Management | 5 |
Process Demolition | 7 |
Chapter 1 E-Business Landscape | 11 |
Browser/Server | 12 |
Clickstream Farming | 16 |
Everything's a URL | 17 |
Event-Aware Enterprises | 19 |
Four Faces of the Internet | 20 |
Integration Rules | 22 |
ISP to ASP to BSP | 23 |
Matchmaking | 24 |
Portals on the World | 25 |
Document-level APIs | 27 |
Chapter 2 E-Business Management: Going Beyond ERP | 29 |
Rationale for ERP | 30 |
The Drawbacks of ERP | 32 |
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ERP Reality Check | 33 |
Extended ERP | 34 |
Extended ERP versus EAM | 36 |
Future of ERP | 37 |
Application Frameworks | 38 |
Chapter 3 Monitor to Manage: Enterprise Positioning System | 43 |
Business Monitoring | 45 |
Implementing Business Monitoring | 53 |
E-Business Analytics | 55 |
Chapter 4 Collaborate to Compete | 63 |
Technology of Collaboration | 64 |
Collaboration Servers | 66 |
Internet as Intermediary | 69 |
Virtual Markets | 70 |
Niche Communities | 71 |
One-to-Many Collaboration Chains | 72 |
Virtual Applications | 75 |
Chapter 5 Customer Relationship Management | 77 |
World of CRM | 78 |
Positioning CRM Technology | 80 |
CRM: Target, Acquire, and Retain | 82 |
E-Customer Relationship Management | 86 |
The Importance of ERP Integration | 92 |
Closed-Loop eCRM | 95 |
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Chapter 6 E-Procurement | 97 |
E-Procurement: Process, Costs, and Roles | 99 |
Operational Resource Procurement | 103 |
Collaborative E-Procurement | 106 |
Chapter 7 Knowledge Management | 111 |
The KM Landscape | 113 |
Data Sources | 116 |
Information Warehouses | 117 |
Disseminating Knowledge | 119 |
Enhancing Knowledge | 122 |
Knowledge Technology | 123 |
Chapter 8 Digital Asset Management | 125 |
Portals: Gateways to Digital Assets |
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