Sacolick - Driving Digital: The Leaders Guide to Business Transformation Through Technology

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PRAISE FOR

Driving Digital: The Leaders Guide to Business Transformation Through Technology

and Isaac Sacolick

I have had the opportunity to know many CIOs in my career, and Isaac Sacolick is someone who hones that position to a fine edgeas is required of technology executives in this era. Isaac has written a thought-provoking book covering a wide range of the technology landscape, in a field where keeping pace with emerging change is a challenge by itself. In Driving Digital, he presents a roadmap for coping with disruption, staying agile, and improving decision making in a data-driven world. If youre developing innovative digital products, or getting disrupted by them, Id grab a copy and hang on for the ride.

FRANK FANZILLI, active board member, investor, and advisor to technology companies and CIOs

Isaac is a visionary IT leader who, fortunately for us, is also a great communicator. Isaacs passion for learning about transformational IT is only surpassed by his commitment to educating IT practitioners. This book is just the latest in Isaacs continuing commitment to enhancing the entire IT profession, one CIO at a time. For that I am personally grateful.

ROB LUX, EVP and CIO, Freddie Mac

In Driving Digital, Sacolick cleanly cuts through the hype and the buzzwords all too often associated with digital and transformation. It definitely shows that he has actually executed such transformations himself, and succeeded, multiple times. Every forward-looking technology or business leader will draw powerful insights and actionable advice from Driving Digital.

ANDI MANN, Business Technology Strategist

As I would expect from Isaaca comprehensive and thoughtful guide to digital transformation. The importance of the role of the CTO balanced with the entire executive teams responsibility for digital provides an excellent guide.

ADRIAAN BOUTEN, CEO, Digital Prism Advisors

Sacolick is a world class CIO who has led transformation efforts in multiple industries. If youre a CIO, CTO, Chief Digital Officer or aspire to be one, then you need to be leading your organizations business digital transformation programs. Driving Digital is a must-read and provides a playbook for instituting transformation through technology.

MARC LEWIS, CEO and Partner, Leadership Capital Group

Todays information technology leaders face a set of contradicting challenges. Recent innovations in online consumer services and Cloud-based infrastructure have driven our employees and customers to expect great user experiences and continuous innovation, and our CEOs and CFOs to expect delivery cycles in weeks and months at ultra-low cost. These shifts have put enormous pressure on CIOs and CTOs to deliver. Yet the need for strong IT governance has never been more critical, especially in a climate of increasing cyber threats and data protection requirements. In Driving Digital, Sacolick provides a roadmap to guide todays digital executives through these forces and towards innovation.

JONATHAN MILLER, Chief Technology Officer, J.D. Power

Digital transformation is here now and no business is immune! This is a great, informative, step-by-step guide that any C-Level executive, Product Manager, or Director can utilize for their own transformation efforts. There is a wealth of information gained from real-world, hands-on experience transforming world-class corporations.

BEN HAINES, VP Global Information Systems, Yahoo

Driving Digital is a CIO playbook for surviving the digital transformation and showing how we need to change ourselves.

JASON BURNS, CIO, Sphere NY

Isaac knows how to partner with marketing to make a data-driven campaign successful. Read Driving Digital to understand how to work with technology to better understand and grow your market through innovation and product management.

LINDA BRENNAN, Vice President, Global Marketing and Communications, Phaidon

DRIVING DIGITAL

ISAAC SACOLICK

THE LEADERS GUIDE TO
BUSINESS TRANSFORMATION

THROUGH TECHNOLOGY

To my loving wife Michele
and amazing children
Ronan, Pietra, and Jasper

I learned that it takes a lot more effort to write a book than articles, blog posts, speaking engagements, tweeting, and other efforts to share knowledge. I want to thank a large group of friends and colleagues that supported my efforts. Thanks to Ramn F. Baez, Linda Brennan, Jason Burns, Nicholas Carlson, Frank Fanzilli, Keith Fox, Ben Haines, Martha Heller, Brian Hollander, Anthony Juliano, Amir Khan, Imran Khan, Brian Kleinhaus, Shahzad Latif, Marc Lewis, Rob Lux, Andi Mann, Jonathan Miller, Rajiv Pant, Dan Roberts, Phil Ruppel, Julie Stafford, Bart Stanco, Timothy Burgard, and everyone at AMACOM.

Ive had the privilege of working with some great teams, colleagues, and leaders over the years. Together weve developed products, improved operations, thrilled customers, and transformed businesses. Thanks to a large group, including Will Bagby, Adriaan Bouten, Sagar Bhujbal, Brendan Burns, Patrick Burns, Hitesh Chitalia, Jay Cohen, Glenn Goldberg, Greg Hart, Ian Lintault, Dean Kelly, James Kutz, Anthony Manson, Sandra McCarron, Alexa McCloughlan, Mariella Montoni, Nandakumar Mounasamy, Subrata Mukherjee, John Murphy, Roger Neal, Carter Nicholas, Chayan Niyogi, Robert Paine, Salomi Patel, Doug Sheley, PJ Sindhu, Maria Slabaugh, Rob Stoltz, David Teitler, Chris Tse, Kant Trivedi, Rich Widmann.

Thanks to an extended family of supporters: the Benzaquen, Catania, Chapman, Klein, Sacolick, and Zilbertzan families. Thanks to family members Jake, Rose, Frank, Pam, Daniel, Lisa, Langdon, Allison, Ilana, Jonathan, Matthew, and Brendan.

I couldnt have finished this book without the support of my family. A big thanks to my wife Michele and kids Ronan, Pietra, and Jasper for being such strong supporters.

If youre a Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital (or Data) Officer (CDO), Chief Marketing Officer (CMO), Chief Strategy Officer, product management leader, or technology leader, then you already know that the technological landscape has changed profoundly over the last several years. Theres been so much innovation that new low-asset, technology-driven, subscription digital businesses have successfully entered the market and are seriously competing with incumbent businesses. If you arent facing digital competitors yet, then maybe your marketing department needs new approaches to interact with prospects digitally and requires technology, data, and skills to compete for market share. Your customers are also changing and now expect digitally immersive experiences with simple and consistent experiences across devices. Customers are expecting life-changing benefits when buying new products and services created by the integration of physical, personal, and social experiences.