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Thomas Erl - A Field Guide to Digital Transformation (The Pearson Service Technology Series from Thomas Erl)

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A Field Guide to Digital Transformation (The Pearson Service Technology Series from Thomas Erl): summary, description and annotation

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Your Complete Guide to Digital Transformation
A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers.
With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions.
Learn from the experts and:
  • Discover what digital transformation is, why it emerged and when to apply it
  • Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a disruptive force
  • Prepare for and overcome the common challenges associated with digital transformation initiatives
  • Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence
  • Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making
  • Gain insight into customer-centricity and how its practices are applied as part of digital transformations
  • Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing
  • Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis & Analytics

The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of ehancing future business capabilities.

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Advance Praise for A Field Guide to Digital Transformation

By far the most thorough and well-structured guide to digital transformation I have come across. Its an invaluable resource to businesses at all stages of the process, providing insight into digitalization and working with data in a clear and engaging way.

Jiri Kobelka, CEO, Tatum

This book explains, in simple language and with an abundance of examples, what digital transformation is all about. The reader is taken through a journey supported by a rock-solid technology and business content, while also learning about the risks and benefits. A must read.

Gabriele Rossi, Enterprise Architect, ABN Amro Bank

This book is like a good architecture: It explains a really complex subject like Digital Transformation in plain English! It does this by discussing the constituent parts and how these parts interact and strengthen each other. All this is supported by beautiful, easy to understand graphics. This book helps a lot in navigating where you stand as a company in your Digital Transformation. Thomas and Roger, job well done!

Brian Lokhorst, Lead Architect SOA Competence Center, Dutch Tax and Customs Organisation

This is the book that needs to be read by anyone that wants to understand where contemporary business and technology are going.

Eric Barcel Monroy, Head of Technology Architecture Consulting, Entra a la Gran Nube, SA de CV

In this book the authors pulled off a small miracleto demystify digital transformation and make it tangible and understandables its so much more than technology, its about people, culture, data and putting customers into the center of the game.

Clemens Utschig, CTO Boehringer Ingelheim

Organizations struggle implementing digital transformation initiatives successfully. A Field Guide to Digital Transformation is a perfect recipe and a reference model to guide teams on concepts, technologies and solutions to deliver digital transformation efforts in a standard and more effective way.

Ramesh Aki, Staff VP Digital Platforms and Engineering, Anthem, Inc.

This book holds precious information to any IT enterprise organization that is going through a digital transformation program. The book covers organizational aspects, mindset and process changes, and platform technologies that are part of a digital transformation move. Well-crafted language and graphics make the book easy to read and the ideas easy to understand. The description of digital transformation strategies and technologies points out the benefits but also includes a forthright discussion of risks and challenges. As a technology person, in particular I saw great value in learning about the importance of customer centricity and how to realize it through different nuances of warm customer relationships.

Paulo Merson, Brazilian Federal Court of Accounts, Carnegie Mellon University, University of Braslia

The knowledge in this book creeps up on the reader who is transformed from wondering what is this new digital world to actually understanding its purpose, its promise and actually how it all works.

Dennis E. Wisnosky, Founder the Wizdom Companies, CTO-CA (ret), DoD Business Mission Area

A great book for both the newbie as well as the veteran to Digital Transformation. The authors give a solid and comprehensive overview of the Why, How and What, striking a perfect balance between the human, technical and data aspects behind one of the most important business trends of the last decades.

Coen de Bruijn, Program Director Data & Analytics, Nike (and Author of Key Performance Illusions)

The understanding of digital transformation and its true purpose and impact is a must-know for everyone; as we are in it together. This book will be relevant for many years to come while the IT industry keeps moving faster, yet attention to fundamentals can get lost. The book provides a balanced approach to both fundamental drivers as well as gently introducing supporting technology areas for project completion, and that is done gently without getting the reader lost with buzz words. It offers easy-to-understand terminology while real-life example solutions provide a good understanding of what matters to achieve the results. A must-read book for everyone, period.

Samuel Rostam, Technical Advisor & Adjunct Professor, New York Institute of Technology

This book does a great job in making a broad and fluffy subject tangible. It presents a well-structured and comprehensive breakdown of digital transformation, and uses attractive, supporting visuals to help you understand relationships. Recommended for practical professionals that want to get a good overview of digital transformation aspects without spending days on theory and/or use cases.

Jeroen van Disseldorp, CEO, Axual

This book is very descriptive of digital transformation and its technologies. Truly educational and applicable to any organization.

Khalid Saad, Advisor, Infrastructure Planning, Abu Dhabi Digital Authority

Digital Transformation can be ambiguous and can mean different things to different people. The authors deliver clear and practical coverage of what Digital Transformation truly is. For when you are ready to plan your Digital Transformation project, this should be the reference book on your desk.

SunTae Hong, Cloudist

What is Digital Transformation and what are its critical success factors? Why Now? What is Customer Data Intelligence? How can Digital Transformation Solutions enable Intelligent Decision Making and what are the Digital Transformation Science and Automation Technologies?

The authors do an excellent job providing the answers and offering insights into everyday problems one encounters when embarking on digital transformation. In a clear and easy-to-understand manner the authors cover complex topics, illustrated by numerous well-designed examples and diagrams. I recommend this book to any digital transformation practitioner.

Alex Chizhevsky, PhD., Head of Integration and Data Architecture Practice, Financial Industry

If you want to get more insight in the digital part of digital transformation, this is definitely the book to start with.

Mark Cloesmeijer, Co-Founder, Precedence

This book provides clear insight into all aspects that play a role in creating a successful digital transformation roadmap. Its up to the individual organization to filter out and combine what is applicable to their situation. This book provides a great starting point for your transformational journey.

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