• Complain

Wilson - Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.

Here you can read online Wilson - Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business. full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2014, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Wilson Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.
  • Book:
    Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.
  • Author:
  • Genre:
  • Year:
    2014
  • Rating:
    4 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 80
    • 1
    • 2
    • 3
    • 4
    • 5

Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business." wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

Overview: Digital business transformation is about making fundamental changes in how business is conducted in order to help cope with a shift in environment. The shift has occurred. The shift is becoming a digital business. The approach should be about transformation.

Wilson: author's other books


Who wrote Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.? Find out the surname, the name of the author of the book and a list of all author's works by series.

Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business. — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business." online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make

Digital Business Transformation in a Customer Obsessed World

Why being customer obsessed can transform your company into a digital business.

By Michael Wilson

Contents Introduction Be Transformative Digital business transformation - photo 1

Contents

Introduction
Be Transformative

Digital business transformation is about making fundamental changes in how - photo 2 Digital business transformation is about making fundamental changes in how business is conducted in order to help cope with a shift in environment . The shift has occurred. The shift is becoming a digital business. The approach should be about transformation.

What is happening in many cases is that we are adding racing stripes to a 20 year old Chevy and think we now have a race car. We dont have a racecar. We still have a 20 year old Chevy that looks fast but isnt.

The first thing is to recognize is that there is a burning platform . This is a decision by the CEO and the C-Suite that the business must be different to survive. Without that fundamental vision at the highest level, complete transformation cant occur. Incremental gains can be made by others but true transformation has to be owned by the most senior of senior management.

Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company. ~~Nigel Fenwick, The Future of Business is Digital

And here is more from a recent study by MIT Sloan Management Review and - photo 3

And here is more from a recent study by MIT Sloan Management Review and Capgemini Consulting.

A study by MIT Sloan Management Review and Capgemini Consulting finds that companies now face a digital imperative: adopt new technologies effectively or face competitive obsolescence. While there is consensus on the importance of adopting digital technology, most employees find the process complex and slow. Many say their leaders lack urgency and fail to share a vision for how technology can change the business. Companies that succeed tend to have leaders who share their vision and define a road map, create cross-organizational authority for adoption and reward employees for working towards it. ~~ Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch

What we need to do is to envision the digital future of your business. Without a compelling vision of where you are going and why it is imperative, you will probably be painting race stripes on a 20 year old Chevy. What assets will be valuable in a digitally-transformed business? How can you transform customer experience? Internal operations? Your business model? How can units work differently and work together differently in a more connected way?

Look at the media industry. It has been completely transformed by digital technology . It is now happening, at various speeds, to the rest of our commercial, nonprofit and government world. Everyone is experimenting. Everyone is tinkering. Some are putting their toes in the water. A few have jumped in and find they arent drowning. They are reaping huge results.

A central question to answer as a digital executive is "Is my company ready to be disrupted?"

Critical to this question is the premise that you are going to be disrupted fairly radically if you don't get ready. Do you personally believe a "radical change" is happening now? Of course, if you don't believe that, no need to ask the question.

If you do believe it could happen, it is well worth getting away from the office to consider what to do very soon to avert it. Taking the time to have a serious answer might make all the difference in success or failure three years from now.

The next question is this. If you or your company isn't ready, what should you do about it? It is important to think through what you personally should do as opposed to what "the company" should do. You can control your plan. You can only influence the corporate approach.

The answer will set your agenda for the next six months.

Let the transformation begin.

A radical change is happening. B2B and B2C are being overtaken by P2Ppeople to people. Companies that ignore it are taking a big risk. Ray Wang, Principal Analyst, Founder and Chairman of Constellation Research

via Annual Report 2013 | Capgemini Worldwide .

Transformation is occurring. It cant be escaped. It is about how people collaborate and work. It is about the way business processes are executed. It is most certainly about how we understand our customers and obsess about the experience. It is about how we use digital technology to radically shift how we provide amazing experiences for our customers. It is radical and it is now.

Customers are in charge. That is a profound shift. At our core, do we get that shift? There is a convergence of customers being in control and our designing experiences that easily help them reach their goals. What if we dont? They will let everyone know about it and go somewhere else. It is that simple. Do you see it coming?

As senior managers, you alone possess the skills and resources to make it happen. You can decide to transform and survive or you cannot. No one else can make that happen. It is up to you to create the vision.

It is up to you decide who is on the bus and who is not. Here is the tough thing. Not all of your people and senior management gets it. To assume otherwise will hinder you. You need to decide who is on board and who is not. You need to get those who are not on board off the bus, as gently as you can, but as soon as possible. Delay will only hinder you and you know it.

Your desire to strive to digital maturity and make it happen is something that really matters. You need to make sure there are targets for progress, they are well known and they are met. That cannot be delegated.

Communicating the vision cant be delegated either. It is up to you to take a stand. It is up to you to communicate it. The message needs to get through and no one else can do it. Do develop a serious communication plan. Make sure that it is followed.

You have to decide that monitoring engagement with the vision is measured. If you dont decide that, who else will? You have to decide to iterate the vision, goals and strategies. You have the starting point but others will add and enhance what you start with. Setting up an iterative process gains commitment and value. Just remember to not let people wander off into unfertile territory.

Having started with a great vision, goals and strategies, you have to make investment decisions. Again, no one else can do that for you. You have to decide what the priorities are and fund them. Only you can cut across silos and departments to integrate the work. You have to coordinate digital initiatives that radically transform traditional operational initiatives. The keepers of the silos will not think that way and it is unreasonable to think they will. You have to do and you will have to force some of the funding in spite of what others may think.

You will have to decide what the KPIs and metrics need to be. Others can inform that but you must agree and sometimes disagree with what the levers are to get you to make progress on your goals and strategies. You have to decide what the reasonable timeframes are to make progress. Shorter timeframes are better. That will help your people focus. You need to decide what is the process you will use to make necessary adjustments. Adjustments will need to be made. Assuming otherwise has you blindly executing initiatives that get off track.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.»

Look at similar books to Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business.»

Discussion, reviews of the book Digital Business Transformation in a Customer Obsessed World: Why being customer obsessed can transform your company into a digital business. and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.