Cordelia Friesendorf - Mobility in Germany: Digital Transformation, Megatrends and the Evolution of New Business Models

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Mobility is the ability to freely move or move in an unhindered way. The mobility market includes private and public passenger transport as well as the transport of goods. Private passenger transport includes motorized vehicles such as cars, while nonmotorized transport includes bicycles. Short-haul and long-haul transport routes via road, rail, waterways, and air move people and goods between destinations.

In contrast, MaaS is a type of service that is a result of the market convergence combined with the growth of the transportation and telecom industries. MaaS services offer a joint digital channel that views customers as users, enabling them to plan, book, and pay for multiple services. A user-centric approach in an integrated system lies at the heart of MaaS business models.

Never before has the world changed as rapidly as it does today. Technologies have ushered in a new era that remained unknown to us in our multiple roles as consumers, taxpayers, managers, employees, savers, or investors. This new age of digital technologies offers unlimited opportunities that dramatically impact our way of life, our methods of transacting and conducting business, how we gain and grade satisfaction from various activities, and overall how we derive or assess the quality of life. The age of innovation-based transformation triggered and perpetuated by brand-new technologies such as web or cloud-based services, mobile internet technologies, big data architecture, Internet of Things, and artificial intelligence tools has not only reconfigured products and processes in companies and governments but also resulted in a total change in our perspectives of goods and services. Innovative ideas and business models today influence new customer needs that center on convenience as an imperative factor in daily living.