David B. Wolfe - Give Your Business a Heart (Collection)

How Companies Prosper When They Create Widespread Empathy

Dev Patnaik
with Peter Mortensen

Wired to Care describes how to recover the basic human abilities of empathy that may be buried by your day-to-day business routines. Dev Patnaik shows how you can create a more empathicand much more successfulbusiness.

Chip Heath, author of Made to Stick

Wired to Care will convince you that businesses succeed with their hearts as much as their heads. Dev Patnaik has given us just what we need for the lean years ahead.

Malcolm Gladwell, author of Outliers, Blink,
and The Tipping Point

Dev Patnaiks Wired to Care maps a path to innovation fueled by seeing the world with new eyes. On numerous occasions, Dev and his colleagues at Jump helped us break through to those most critical insights.

Beth Comstock, Chief Marketing Officer, GE

Empathy might be the most underappreciated ability in business. But with this smart and insightful book, Dev Patnaik shows how to enlist this powerful capacity both to boost your own business and to better our shared world.

Daniel H. Pink, author of A Whole New Mind

Wired to Care offers a roadmap to success paved with empathy, where caring contributes more to the potential success of a company than cost cutting, and where hope is more important than hype. The bottom line is better profits, better products, and happier employees. There is a better day for business (thankfully) when companies are wired to care.

Robyn Waters, former VP of Trend, Target Stores
and author of The Hummer and the Mini

Why should you care about Wired to Care? Because this book will not only make you better at businessit will make you better at life! Buy it, read it, and then practice what it preaches.

Alan M. Webber, co-founder of
Fast Company magazine

This is a juicy, meaty book, with great stories (useful stories!) on every single page. Well worth a read.

Seth Godin, author of Purple Cow and Tribes

Especially in a down economy, empathy can seem like a soft concept. But its notits a powerful source of new growth that has helped fuel my business for more than two decades. As Wired to Care convincingly shows, the more an organization can understand and empathize with the key motivators of their employees and customers, the more likely that organization will have sustainable success.

Chip Conley, founder and CEO
of Joie de Vivre Hospitality
and author of PEAK

Companies prosper when they tap into a power that every one of us already hasthe ability to reach outside of ourselves and connect with other people.

EARLY ONE MORNING in 1979, Pattie Moore did a peculiar thing. A young designer living in New York, she woke up, got out of bed, and started to make herself frail. She strapped herself into a body brace that made her shoulders hunch forward. She hid her auburn locks under a white wig and painted her eyelashes gray. She plugged up her ears so she couldnt hear. And she put on horn-rimmed glasses that blurred her vision. Transformed into a woman more than three times her actual age, Pattie headed out into the world, a wooden cane guiding her path. Leaving her Gramercy Park walk-up, Pattie stepped out into a land that was unlike any she had ever experienced. Pattie had made herself old, and now even her own neighborhood looked strange to her.