Lawrence S. Maisel - AI-Enabled Analytics for Business: A Roadmap for Becoming an Analytics Powerhouse

1. Chapter 5
2. Chapter 10
3. Chapter 11

1. Chapter 1
2. Chapter 3
3. Chapter 4
4. Chapter 5
5. Chapter 6
6. Chapter 7
7. Chapter 8
8. Chapter 10
9. Chapter 11
10. Chapter 12
11. Appendix

Lawrence S. Maisel
Robert J. Zwerling
Jesper H. Sorensen

Copyright 2022 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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ISBN 978-111-9736-080 (Hardback)
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ISBN 978-111-9736-097 (epub)

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I would like to dedicate this book to my wife Claudia, whose endless patience, bright smile, and intelligence have always been a source of inspiration. I also want to acknowledge my parents and brother, who provided gentle guidance and love. I especially want to thank my children, Nicole, Dana, and Jonathan, who inspire and always bring out the best in me.

To Dana, forever in my heart.

Lawrence S. Maisel

This book is dedicated in loving memory of my mother, Joy, the merriment of my grandmother, Tess, and the wisdom and discipline of my grandfather, Ruby. The best of life and the greatest of gifts I have are from my sister, Alice, wife, Val, and daughter, Megan.

Robert J. Zwerling

This book was written in memories of my parents, who patiently helped me learn. I also want to acknowledge my wife, Anne. Without you this would not be possible.

Jesper H. Sorensen

We thank Kent Bearden, Jonathan Morgan, and Lisa Tapp for sharing their experiences and helping us learn the ways AI and analytics contribute to improving their operations. With gratitude, we also acknowledge the support and editorial assistance of Sheck Cho and Susan Cerra of Wiley, which enabled us to complete this book.

Everywhere you turn, you hear or read about artificial intelligence (AI) and the emerging importance of digital transformation. To be competitive in modern business, decision-making needs to evolve into a more objective, insightful, and unbiased process that is powered by the application of AI-enabled analytics.

We have written AI-Enabled Analytics for Business: A Roadmap for Becoming an Analytics Powerhouse for executives to gain a solid understanding of AI and analytics that will give clarity, vision, and voice to integrating them in business processes that will be impactful and increase business performance.

Today, there is more promise than practice in implementing AI and analytics for data-driven decisions. As you will learn, there are twice as many analytics failures than successes, and there are twice as many successes that are abandoned rather than sustained. The good news is that almost all failure can be traced back to executive decisions that are entirely avoidable and easily identified.

Further, AI is not the sole purview of big companies, big data, and big data projects that seek to boil the ocean. The butcher, baker, and candlestick maker can all incorporate AI to increase productivity, reduce workforce, retain higher-skilled talent, and enhance the customer's experience. In fact, AI and analytics are better done incrementally, building on each success to scale the business to become an analytics powerhouse.

Our research, training, consulting, and on-the-ground experiences with AI-enabled analytics have shaped our perspectives, refined our practices, and tested our tactics. We have worked side by side with executives like you, and our empirical results demonstrate the critical factor to success is the executive's mindset to the value of analytics and commitment to allocate the resources to building the Analytics Culture. This book gives you the Roadmap to implement AI and analytics, which, as you will learn, the executive will make or break. As we will show, failure is a choice; the good news is that it is eminently avoidable, and we have specified the steps for success.

In takes you through several applications of AI and analytics across different business functions.

In links analytics to strategic decisions and debuts the new and innovative Analytics Scorecard, which elevates the traditional and subjective Business Scorecard into a quantitative cause-and-effect delineation of strategies that can drive increased business performance.

In puts an exclamation point on the notion that AI and analytics are for everyone, not just big companies, through the story of a medium-size art museum and its CFO's curiosity, which led to learning about analytics and discovering how it provides insights.

For your convenience, we have also included an appendix for the Analytics Champion that will guide the executive in selecting the right person and provide the Champion with skillsets and tools needed for implementing the first analytics project and scaling the Analytics Culture.

An executive's job is to manage risk, not avoid it. Yet many executives are too risk-averse and choose not to make decisions because the risk of failure blinds them to see the opportunity for success. While information is nearly always imperfect, employing AI and analytics gives vision to the future that mitigates risk for better decision-making. This book is for you, the executive and aspiring executive, to arm you with the knowledge to lead your organization to become an analytics powerhouse.