Jeff Henderson - Know What Youre FOR

PRAISE FOR

Know What Youre FOR

Jeff Henderson is a world-class thinker and communicatorwhether sharing his perspective from a stage, in a podcast, or now in this great book. I encourage you to think deeply about the insights Jeff shares and make the appropriate application to your organization. When applied well, these ideas will be transformational for you and your team.

Tim Tassopoulos, president and COO, Chick-fil-A, Inc.

This is a wonderful bookan invitation for your life and work to be rooted in a purpose beyond yourself. Jeff Henderson brings both inspiration and instruction. Read this book not just for your sake but for the sake of others.

John Ortberg, senior pastor of Menlo Church and author of Eternity Is Now in Session

Jeff Henderson is the real deal. I have long admired the way he leads, and this book does not disappoint.

Mark Batterson, New York Times bestselling author of The Circle Maker and lead pastor of National Community Church

Leading my organization well is always on my mind. So this well-written and timely resource couldnt have come at a better time in my life and ministry. Jeff Henderson has encouraged me to not only care for and love well the people I work with, but also to care for myselfthe one often forgotten in the shuffle of everyday life and demands. This is the book youve been waiting for if youd like to take your team to places youve never been while living a beautiful life in the process.

Lysa TerKeurst, #1 New York Times bestselling author and president of Proverbs 31 Ministries

One of the lessons Ive taught Jeff Henderson over the years is, Dont get angry; get smart. Thats what he teaches in his bookthe powerful strategy of being FOR people, not against people. Its one of the ways we can all change the world.

Ambassador Andrew Young, former United States ambassador to the United Nations, two-time mayor of Atlanta, and civil rights leader

When your customers know you are truly for them, they will go all in for youand bring friends. Know What Youre FOR will position your organization for continual growth by serving people better. Exactly as Jeff says, this isnt just a good strategy for work; its an even better strategy for life.

Michael Hyatt, New York Times bestselling author

Purpose accelerates the engagement of employees and the performance of the enterprise. This happens not by default but by design. Know What Youre FOR gives you a proven path to demonstrate that you are FOR the people and FOR the success of the enterprise. This is the path of the courageous, humble, high-performance leader.

Cheryl Bachelder, former CEO of Popeyes Louisiana Kitchen, Inc., and author of Dare to Serve

Jeff Hendersons book is FOR the reader who wants to improve, to learn, and to apply important lessons in life and business. It is full of stories, anecdotes, and examples that are clear, practical, and easy to remember. Whether youre in a nonprofit or a for-profit, or you just love learning, this is a book with compelling lessons for success.

Frank Blake, former chairman and CEO of The Home Depot

One of our key values at fabrik is WOW. We want to serve our customers so well that they stop and say, Wow! This is easier said than done. Its why this book is such a helpful, practical system for WOWing your customers, team, and community. As Jeff Henderson points out, when people experience youre FOR them, they return the favor.

Dana Spinola, founder and CEO of fabrik

Youve probably realized by now that the old ways dont work anymore in marketing, customer loyalty, and employee motivation. If youre wondering whats next, its right here in Jeff Hendersons book. Not only does he brilliantly share an innovative concept, but he hands you and your company the playbook on how to create a brand-new marketing approach and company culture that will transform the way you relate to your customer, team, and even yourself. If youre looking for the future of business, this is it.

Carey Nieuwhof, author, podcaster, international speaker

Ten pages into Know What Youre FOR, I was making a list of all of the business and ministry leaders I knew who should read this book. I want every leader to read this book. Jeff Hendersons insights will give you innovative ideas for your team and those you serve, as well as new, practical skills to turn those ideas into reality.

Kara Powell, PhD, executive director of the Fuller Youth Institute, and coauthor of Growing Young and Growing With

You gotta read this! Jeff Henderson reminds us that winning and excellencein business and in lifeis in direct proportion to how we lift and build up those around us.

Sid Mashburn, clothing designer and retailer: The best mens store in AmericaGQ

One of the secrets of great presenters is they are more FOR the audience than they are FOR themselves. This is true for organizations and their customers as well. Jeff Henderson presents a practical approach of how to grow our businesses by improving the lives of the people around us. As he points out, doing good in todays world is good for business.

Nancy Duarte, CEO of Duarte, Inc., and bestselling author

ZONDERVAN

Know What Youre FOR

Copyright 2019 by Jeff Henderson

Requests for information should be addressed to:

Zondervan, 3900 Sparks Dr. SE, Grand Rapids, Michigan 49546

ISBN 978-0-310-35631-8 (hardcover)

ISBN 978-0-310-35634-9 (audio)

ISBN 978-0-310-35633-2 (ebook)

Epub Edition August 2019 9780310356332

All Scripture quotations, unless otherwise indicated, are taken from The Holy Bible, New International Version, NIV. Copyright 1973, 1978, 1984, 2011 by Biblica, Inc. Used by permission of Zondervan. All rights reserved worldwide. www.Zondervan.com. The NIV and New International Version are trademarks registered in the United States Patent and Trademark Office by Biblica, Inc.

Scripture quotations marked ESV are taken from the ESV Bible (The Holy Bible, English Standard Version). Copyright 2001 by Crossway, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.

Any internet addresses (websites, blogs, etc.) and telephone numbers in this book are offered as a resource. They are not intended in any way to be or imply an endorsement by Zondervan, nor does Zondervan vouch for the content of these sites and numbers for the life of this book.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, or any otherexcept for brief quotations in printed reviews, without the prior permission of the publisher.

Published in association with the literary agency of The FEDD Agency, Inc., Post Office Box 341973, Austin, TX 78734.

Cover design: Extra Credit Projects

Cover photo: Tarzhanova / iStock

Interior design: Kait Lamphere

Interior images: All images courtesy of Jeff Henderson, unless otherwise noted

Printed in the United States of America

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Information about External Hyperlinks in this ebook

Please note that the endnotes in this ebook may contain hyperlinks to external websites as part of bibliographic citations. These hyperlinks have not been activated by the publisher, who cannot verify the accuracy of these links beyond the date of publication

To Wendy

for believing

CONTENTS