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Richter - Profit First for Real Estate Investing

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Richter Profit First for Real Estate Investing
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Contents Dedication I dedicate this book to you the reader real estate - photo 1
Contents
Dedication

I dedicate this book to you, the reader, real estate investor, and entrepreneur who wants to transform your business and life and never worry about money again.

Foreword by Mike Michalowicz, author of Profit First

Books change lives. The author puts all their knowledge of their particular area of expertise into a few hundred pages. Its printed, digitized to an e-reader format, or recorded to an audio file. And voil, the reader has a cheat sheet to achieving their goal. Years, decades, or even a lifetime of knowledge is collected, collated, compressed, and packaged up. The best of the best resides right there in your hands.

I am convinced you are about to experience the same with this book. David Richter is about to transform your life. I know it because he has put that transformational power within these pages. A lifetime of knowledge is in these pages. Your job is simple: Read it and do it.

Davids own life was transformed through a book too. He read Rich Dad Poor Dad by Robert Kiyosaki. As he dug into the pages, it inspired him to become a real estate investor. He bought his first house, fixed it up, and lease optioned the property. The tenant cashed him out six months later. Transformed by the book, David devoted his career to real estate investing. His thirst for knowledge grew. His desire to share what he learned grew.

While doing personal deals as a side hustle, David joined a small real estate investing company with seven people who closed just under ninety deals a year. He helped grow the company to become one with thirty employees who closed three hundred deals a year. David guided the business through flips, wholesales, turnkeys, rentals, lease options, creative financing, and a variety of exit strategies. But that was just the beginning.

David has served in every capacity you can within the real estate investing realm. He has facilitated marketing, sales, property acquisition, property management, project management, transaction coordination, and financing. He knows the process inside and out. And he knows the challenges inside and out too. The biggest problem? Cash flow management. And David knows how to fix it.

David was quickly recruited by another real estate investor to transform their finances. Through simple and impactful enhancements to their cash management process, he was able to immediately transform the investors business.

In 2019, David launched Simple CFO Solutions to help real estate investors make more money and keep more money. His method? Profit First. Specifically, Profit First enhanced for real estate investors. Within a year, Simple CFO Solutions has already served seventy-seven real estate entities to enhance their financial acuity. David made them more money and helped them keep more money. He saved them from the struggles that riddle the industry.

I wonder if you can relate. Have you experienced the highs and lows (as in really low lows) of living deal to deal? Have you experienced cash surging in and inevitably surging out? Do you feel that everyone else in the industry has it dialed in and you dont? Would you rather ignore your finances than try to sort out the tangled mess? Are you not paying yourself enough? Consistently? Or even at all? If you said yes to even one of these questions, I have good news. You are not alone and there is a solution. And if you said yes to many or all of these questions, your situation is very fixable. This book answers every question and more.

How do I know? Because of Davids track record. He makes real estate investors profitable, every single time. He took the Profit First principles and enhanced them specifically for your needs. He extracted the best of the best financial strategies from the hundreds of transactions he has facilitated and the countless other ones he has studied. He has distilled the lessons of some of the greatest investors of all time. And he has packed it all in this book for you.

After implementing what David teaches within these pages, one investor said to David, If I had started this system years ago, I would have five million more in my bank account today. Heed that thought. You too can have five million or more sitting in your bank account. But for that to happen, you need to start the system today. Immediate action will bring long-term wealth. Waiting a moment too long will simply prolong your financial struggle. Read this book and do this book.

David has your solution, but there is one more thing you should know before you get started. He cares. He loves the industry, and he loves the people in it. He knows that real estate is a force for good. It brings wealth and security to countless people. It affords quality homes for people who otherwise would not have access. And it is one of the biggest components of our global economy.

Your success is everyones success. David and I want that for you. And you can have it. You simply have to take the next steps. Start reading. Start doing.

I cant think of a better deal on this planetreal estate includedthan reading a book that transforms your life. A book that was written by an industry authority, for your industry, to fix your biggest need. You have it in front of you right now, in this moment. So get started, right now, in this moment. Your life is about to be transformed by this book.

Mike Michalowicz, author of Profit First

Introduction

The only thing that money gives you is the freedom of not worrying about money.

Johnny Carson

He hung up on me!

He hung up on me?

Yep, he hung up on me.

I sat stunned in my chair. A thousand different thoughts raced through my head. Did I say something wrong? Was Dan mad at me? Is this the end of our relationship? I got up from my chair and paced around my office because I thought I had hurt my client.

Before I tell you why Dan Guerin hung up on me, let me tell you a little bit about him. Hes a mans man. This guy is seven feet tallat least thats how I feel standing next to him, but Im short, so that applies to most people. Hes fought for our freedoms; he served in the military, where he earned a Purple Heart. He fought on the front line in places like Baghdad, Mosul, and Tal Afar. Hes had a job processing disconnects for a cable company. (I imagine breaking peoples thumbs like Rocky Balboas first job, but probably not.) He goes skydiving, blows up more fireworks than your local government on the Fourth of July, and lives life to the absolute fullest. He is married with four kids, so you know this guy has to be tough. And, just like you, he owns his own real estate investing company.

When Dan got out of the army, he had several different jobs. He worked in construction and he installed commercial swimming pools. He started real estate investing on the side while he enjoyed the W-2 job and the pay. He helped grow the pool installation company from about $320,000 in annual revenue to about $2.1 million. He received an annual bonus each December on the sales he made. Not too shabby.

Then it happened: That same year his efforts took the pool installation company to $2.1 million annual revenue, Dans bosses called him into a meeting.

We changed the structure of the bonuses, one of them said. You will receive about half of what was expected. We had to use a different accounting method, so our hands are tied.

Dan looked them both in the eye and told them, I took this company from hundreds of thousands in sales to millions. With those excuses for why you wont pay what is owed, then youve helped me decide whether or not to move on. Im done with both of you and this company.

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