Heather A. Dalal - Video Marketing for Libraries: A Practical Guide for Librarians

Video Marketing for Libraries

Practical Guides for Librarians

About the Series

This innovative series written and edited for librarians by librarians provides authoritative, practical information and guidance on a wide spectrum of library processes and operations.

Books in the series are focused, describing practical and innovative solutions to a problem facing todays librarian and delivering step-by-step guidance for planning, creating, implementing, managing, and evaluating a wide range of services and programs.

The books are aimed at beginning and intermediate librarians needing basic instruction/guidance in a specific subject and at experienced librarians who need to gain knowledge in a new area or guidance in implementing a new program/service.

About the Series Editor

The Practical Guides for Librarians series was conceived by and is edited by M. Sandra Wood, MLS, MBA, AHIP, FMLA, Librarian Emerita, Penn State University Libraries.

M. Sandra Wood was a librarian at the George T. Harrell Library, the Milton S. Hershey Medical Center, College of Medicine, Pennsylvania State University, Hershey, PA, for more than thirty-five years, specializing in reference, educational, and database services. Ms. Wood worked for several years as a development editor for Neal-Schuman Publishers.

Ms. Wood received an MLS from Indiana University and an MBA from the University of Maryland. She is a fellow of the Medical Library Association and served as a member of MLAs Board of Directors from 1991 to 1995. Ms. Wood is founding and current editor of Medical Reference Services Quarterly , now in its thirty-fifth volume. She also was founding editor of the Journal of Consumer Health on the Internet and the Journal of Electronic Resources in Medical Libraries and served as editor/coeditor of both journals through 2011.

Titles in the Series

1. How to Teach: A Practical Guide for Librarians by Beverley E. Crane
2. Implementing an Inclusive Staffing Model for Todays Reference Services: A Practical Guide for Librarians by Julia K. Nims, Paula Storm, and Robert Stevens
3. Managing Digital Audiovisual Resources: A Practical Guide for Librarians by Matthew C. Mariner
4. Outsourcing Technology: A Practical Guide for Librarians by Robin Hastings
5. Making the Library Accessible for All: A Practical Guide for Librarians by Jane Vincent
6. Discovering and Using Historical Geographic Resources on the Web: A Practical Guide for Librarians by Eva H. Dodsworth and L. W. Lalibert
7. Digitization and Digital Archiving: A Practical Guide for Librarians by Elizabeth R. Leggett
8. Makerspaces: A Practical Guide for Librarians by John J. Burke
9. Implementing Web-Scale Discovery Services: A Practical Guide for Librarians by JoLinda Thompson
10. Using iPhones and iPads: A Practical Guide for Librarians by Matthew Connolly and Tony Cosgrave
11. Usability Testing: A Practical Guide for Librarians by Rebecca Blakiston
12. Mobile Devices: A Practical Guide for Librarians by Ben Rawlins
13. Going Beyond Loaning Books to Loaning Technologies: A Practical Guide for Librarians by Janelle Sander, Lori S. Mestre, and Eric Kurt
14. Childrens Services Today: A Practical Guide for Librarians by Jeanette Larson
15. Genealogy: A Practical Guide for Librarians by Katherine Pennavaria
16. Collection Evaluation in Academic Libraries: A Practical Guide for Librarians by Karen C. Kohn
17. Creating Online Tutorials: A Practical Guide for Librarians by Hannah Gascho Rempel and Maribeth Slebodnik
18. Using Google Earth in Libraries: A Practical Guide for Librarians by Eva Dodsworth and Andrew Nicholson
19. Integrating the Web into Everyday Library Services: A Practical Guide for Librarians by Elizabeth R. Leggett
20. Infographics: A Practical Guide for Librarians by Beverley E. Crane
21. Meeting Community Needs: A Practical Guide for Librarians by Pamela H. MacKellar
22. 3D Printing: A Practical Guide for Librarians by Sara Russell Gonzalez and Denise Beaubien Bennett
23. Patron-Driven Acquisitions in Academic and Special Libraries: A Practical Guide for Librarians by Steven Carrico, Michelle Leonard, and Erin Gallagher
24. Collaborative Grant-Seeking: A Practical Guide for Librarians by Bess G. de Farber
25. Story-Time Success: A Practical Guide for Librarians by Katie Fitzgerald
26. Teaching Google Scholar: A Practical Guide for Librarians by Paige Alfonzo
27. Teen Services Today: A Practical Guide for Librarians by Sara K. Joiner & Geri Swanzy
28. Data Management: A Practical Guide for Librarians by Margaret E. Henderson
29. Online Teaching and Learning: A Practical Guide for Librarians by Beverley E. Crane
30. Writing Effectively in Print and on the Web: A Practical Guide for Librarians by Rebecca Blakiston
31. Gamification: A Practical Guide for Librarians by Elizabeth McMunn-Tetangco
32. Providing Reference Services: A Practical Guide for Librarians by John Gottfried and Katherine Pennavaria
33. Video Marketing for Libraries: A Practical Guide for Librarians by Heather A. Dalal, Robin OHanlon, and Karen L. Yacobucci

Video Marketing for Libraries

A Practical Guide for Librarians

Heather A. Dalal

Robin OHanlon

Karen L. Yacobucci

Practical Guides for Librarians, No. 33

ROWMAN & LITTLEFIELD

Lanham Boulder New York London

Published by Rowman & Littlefield

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Copyright 2017 by Rowman & Littlefield

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Library of Congress Cataloging-in-Publication Data Available

ISBN 9781442269491 (pbk. : alk. paper) | ISBN 9781442269507 (ebook)

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Printed in the United States of America

To all the inspiring librarians across the globe who aspire to make great marketing videos and bring attention to the essential services we provide as a profession.

Preface

Like many not-for-profit organizations, libraries are oftentimes reliant on self-promotion in order to raise awareness of their services, resources, and even their value. Marketing efforts can help increase this awareness as well as positively impact the perception of libraries in the communities they serve. Whether it be a public, an academic, or a special library, strong marketing practices are critical for a librarys survival. Libraries that do not engage in marketing practices or are unable to promote their services and resources through marketing efforts run the risk of losing the support of their users and the communities they serve.

Video marketing has many benefits; its an excellent tool for creating awareness, capturing your audiences attention, and fostering positive relationships within your community. The explosion of online sharing in recent years has only further increased the popularity of video and we firmly believe that libraries can only benefit from tapping into the richness of video marketing.