Steven R. Kursh - Minding the Corporate Checkbook: A Managers Guide to Executing Successful Business Investments

"I agree strongly with the author that Return on Investment (ROI) is not by itself a sufficient justification for most of today's business investments, particularly those that involve a large amount of 'gut-based' emotional decisions. This book provides a defensible, repeatable, and transferable decision-making process that will help the reader become more effective when spending his company's money."

Michael Hoch, Research Director, Aberdeen Group

"This book does a great job laying out the importance of considering more than just the pure 'ROI numbers' of an investment, and forces you to think about the implementation and follow-up needed. It should be read by anyone who has the opportunity or ability to change the way capital is invested."
Jim Connelly, Regional Vice President of Finance, Mariott International, Inc.

"Minding the Corporate Checkbook reaffirms the notion that business value is brought about by successful execution and continued supervision, and not solely determined by preliminary due diligence. The scope of this book is applicable to internal corporate endeavors, as well as a variety of other investments. After reading this book, I find myself applying these execution and post-investment management techniques to a variety of my venture capital deals, as well as better assessing new investment opportunities through more pragmatic exit strategy evaluations."

Rudolph J. Morando Jr., Associate, Rex Capital Advisors, LLC

"This is a very lucidly written book that provides a new qualitative framework for business decision-making. The primary contribution is to provide a decision-maker with a process that can be used to complement existing (and often abused) financial-number-driven analysis. The author has provided a very helpful and effective resource for practitionersboth managers and consultantsand people who are regularly inundated by numbers but may not have the time to put these numbers in the context of a particular capital decision-making process."

Dr. Atreya Chakraborty, Senior Consultant, The Brattle Group

"Through consulting, I have witnessed far too many failed investmentsand even worse, failing companies!that could have been avoided by applying the lessons contained in this book. Anyone can read this book and apply the tools his type of investment analysis."

Jack Mazur, Senior Financial Consultant, Parson Consulting

"Projects too often fail not because the financial calculations were wrong, but because the execution and subsequent management were not considered carefully enough. Steve Kursh's new book makes a unique contribution by providing a framework that helps us better deal with both the execution phase of a project and its ongoing management."

Lal C. Chugh, Ph.D., Professor of Finance, University of Massachusetts

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A Manager's Guide to Executing Successful Business Investments

Steven R. Kursh

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