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Jacob Morgan - The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want, the Tools They Need, and a Culture They Can Celebrate

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Research Shows Organizations That Focus on Employee Experience Far Outperform Those That Dont

Recently a new type of organization has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. The Employee Experience Advantage is the first book of its kind to tackle this emerging topic that is becoming the #1 priority for business leaders around the world. Although everyone talks about employee experience nobody has really been able to explain concretely what it is and how to go about designing for it...until now.

How can organizations truly create a place where employees want to show up to work versus need to show up to work? For decades the business world has focused on measuring employee engagement meanwhile global engagement scores remain at an all time low despite all the surveys and institutes that been springing up tackle this problem. Clearly something is not working. Employee engagement has become the short-term adrenaline shot that organizations turn to when they need to increase their engagement scores. Instead, we have to focus on designing employee experiences which is the long term organizational design that leads to engaged employees. This is the only long-term solution. Organizations have been stuck focusing on the cause instead of the effect. The cause is employee experience; the effect is an engaged workforce.

Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. This book explores the attributes that organizations need to focus on in each one of these environments to create COOL spaces, ACE technology, and a CELEBRATED culture. Featuring exclusive case studies, unique frameworks, and never before seen research, The Employee Experience Advantage guides readers on a journey of creating a place where people actually want to show up to work.

Readers will learn:

  • The trends shaping employee experience
  • How to evaluate their own employee experience using the Employee Experience Score
  • What the worlds leading organizations are doing around employee experience
  • How to design for technology, culture, and physical spaces
  • The role people analytics place in employee experience
  • Frameworks for how to actually create employee experiences
  • The role of the gig economy
  • The future of employee experience
  • Nine types of organizations that focus on employee experience
  • And much more!
  • There is no question that engaged employees perform better, aspire higher, and achieve more, but you cant create employee engagement without designing employee experiences first. Its time to rethink your strategy and implement a real-world framework that focuses on how to create an organization where people want to show up to work. The Employee Experience Advantage shows you how to do just that.

    Jacob Morgan: author's other books


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    Table of Contents List of Tables Chapter 5 The Physical Environment - photo 1
    Table of Contents
    List of Tables
    1. Chapter 5: The Physical Environment
    2. Chapter 6: The Technological Environment
    3. Chapter 7: The Cultural Environment
    4. Chapter 12: Business Metrics and Financial Performance
    List of Illustrations
    1. Chapter 1: Defining Employee Experience
    2. Chapter 2: Research on Employee Experience
    3. Chapter 3: Employee Experience Drivers
    4. Chapter 4: Reason for Being
    5. Chapter 5: The Physical Environment
    6. Chapter 6: The Technological Environment
    7. Chapter 7: The Cultural Environment
    8. Chapter 8: The Employee Experience Equation
    9. Chapter 9: The Nine Types of Organizations
    10. Chapter 10: Employee Experience Distribution
    11. Chapter 11: The Business Value of Employee Experience
    12. Chapter 12: Business Metrics and Financial Performance
    13. Chapter 13: The Cost of Employee Experience
    14. Chapter 15: The Employee Experience Design Loop
    15. Chapter 17: The Employee Life Cycle
    16. Chapter 18: Moments That Matter or Moments of Impact
    17. Chapter 20: The Employee Experience Pyramid
    18. Chapter 22: Who Owns the Employee Experience?
    19. Chapter 25: Where to Start
    20. Chapter 27: Size, Industry, and Location Don't Matter
    Guide
    Pages
    THE EMPLOYEE EXPERIENCE ADVANTAGE
    HOW TO WIN THE WAR FOR TALENT BY GIVING EMPLOYEES THE WORKSPACES THEY WANT, THE TOOLS THEY NEED, AND A CULTURE THEY CAN CELEBRATE

    JACOB MORGAN

    This book is printed on acid-free paper Copyright 2017 by Jacob Morgan All - photo 2

    This book is printed on acid-free paper. Picture 3

    Copyright 2017 by Jacob Morgan. All rights reserved.

    Published by John Wiley & Sons, Inc., Hoboken, New Jersey

    Published simultaneously in Canada

    No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

    Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

    For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

    Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

    Library of Congress Cataloging-in-Publication Data is Available:

    9781119321620 (Hardcover)
    9781119321651 (ePDF)
    9781119321637 (epub)

    Cover Design: Wiley
    Cover Image: Gerard Allen Mendoza

    To Naomi, welcome to the world. I will do my best to create as many amazing experiences for you as I can. To my wife, Blake, you are my everything and I love you!

    Foreword

    As an executive coach, I have worked with some remarkable leaders people with outstanding achievements and unbelievable wealth. Any outsider would assume they were happy.

    They'd be wrong. Even these fortunate people often struggle to find happiness. Like so many others, they succumb to the great Western diseaseI will be happy when. When I get promoted. When I reach the next professional milestone. When I make a certain amount of money. In reality, while it feels good to buy a fancy car or get the corner office, that joy wears off pretty fast. That's why I tell my clients not to hold out for prizes. Be happy now.

    Jacob Morgan understands this fundamental truthwhich is one reason I find this book so compelling. He makes a strong case for the value of jobs that create happiness, satisfaction, and wellbeing in the present.

    He's right that extrinsic rewards (like pay or bonuses) don't really motivate workers. Once they reach a certain baseline salary, money is no longer the main driver. They need something more. Reams have been written about the Millennial generation's hunger for impact and meaning at work. In one way, I think Millennials (and Generation Z, coming up after them) are not so different from the rest of us. They just voice desires the rest of us have learned to keep quiet.

    We don't want to suffer through an unpleasant job so that we can get a reward on payday, or when we at long last reach retirementespecially now that the borders of the workday are blurring. With flexible work arrangements and technology that follows us home after the workday has officially ended, our personal and professional lives are no longer truly separate. If we wait until work is over to start accruing satisfying and meaningful experiences, we might end up waiting an awfully long time.

    In my seminars, I argue that employees don't have to depend on a boss or an organization to make their working lives better. They can bring about positive change all by themselves. I recommend a process called the Daily Questions, which involves asking yourself a series of questions every day to see how much effort you put toward your main priorities. (I pay a colleague to call me every day for this very reason!) This way, the individual can be an agent of change, creating meaning, happiness and engagement from within.

    Employees can engage themselves much better than an HR program can. And yet it's in the interest of organizations to improve levels of employee engagement, so they try. Given the stiff competition for top talent, it's easy to see why. Yet the billions they've invested haven't yielded much, as Morgan rightly notes. His explanation: they are looking at effects (engagement) without causes (the experiences that lead to certain levels of engagement). He recommends focusing on the root cause: the technological, physical, and cultural environments around the employee.

    By looking closely at how environments affect workers, he offers some fresh and timely perspective. Most of us go through life unaware of how powerfully our environments shape our behavior. Because of another Western predilection to assume that we are in controlof ourselves and of our circumstanceswe often fail to see that our environments rule us instead of the other way around.

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