Kelley - The magnetic advantage: how great companies attract, retain, & engage the best people

Copyright 2018 Pascha Moore Kelley, Performance Publishing Group - McKinney, TX

All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.

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ISBN: 978-1-946629-26-5 (print)
ISBN: 978-1-946629-32-6 (ebook)

DISCLAIMER: Although the author and publisher have made every effort to ensure the accuracy and completeness of the information contained in this book, we assume no responsibility for errors, inaccuracies, omissions, or inconsistencies herein.

DEDICATION

To my husband, Mike Kelley, who has supported me on my journey from the corporate world to living my God-given purpose as a speaker and writer.

Thank you for believing in me!

IN LOVING MEMORY OF DR. JEAN A. KELLEY
1930 - 2018

IM PROUD TO CALL THIS inspirational woman my mother-in-law. Jean was the granddaughter of immigrants from Eastern Europe, whose family primarily worked in the toxic coal mines and factories in the Northeast. She suffered her first tragedy at two years old when her father was burned to death in a house fire. Her mother remarried two more times to good men, but both father figures died of health problems. Probably the most heartbreaking tragedy for Jean was the death of her nine-year old sister of leukemia.

Jean used the tragedy of her youth to propel her into a career in healthcare where she made significant contributions. After serving as a nurse in the Korean War, she obtained several degrees including her doctorate. Jean joined the faculty at the University of Alabama at Birmingham School of Nursing (UABSON) where she committed her entire career to the growth and development of nursing leaders. Jean spent the last 19 years at UABSON as Associate Dean for Graduate Programs. Even in her 80s, she was still contributing to her beloved University as a consultant.

Jean is known as a pioneer in the advancement of graduate nursing education. She helped found UABSONs first doctoral nursing program, which was also the first in the Southeast and one of twelve nationwide. She was inducted in the Alabama Healthcare Hall of Fame and has received numerous other awards for her work. Personally, I think one of her greatest rewards was the tremendous love and friendship that she shared with her former students and colleagues. Jean has left a rich legacy in both healthcare and in the lives of the people who knew her. She truly embodied the qualities of a Magnetic Leader.

ACKNOWLEDGEMENT

I MUST FIRST AND FOREMOST give the credit for this book to God. As someone who could barely write a thank-you note years ago, I would have never thought that I could be an author. Im an analytical-numbers person after all. However, when God calls us to do something, He provides everything we need to do it. That is certainly the case for me in writing this book.

I want to thank my parents, Lex and Janet Moore, for giving me a strong work ethic, Christian values, and a moral base. Also, for paying for my college education. Now that I have kids in college, I have a whole new appreciation for what you gave me. College was a lot more fun when you were paying the bills! I appreciate your love and support through all of the stages of my life. Im sure that you frequently wondered, What is she up to now? And you loved me anyway.

I want to recognize my children Madeline and Jacob, who were such a part of my corporate journey, and who did not have a normal mom growing up. While I desperately wanted to be a stay-at-home mom, I was simply horrible at it. Now, I can see that God had a purpose in how He made me. A lack of domestic skills was not simply an oversight on His part. You both are uniquely made, and I pray that you will find the joy of fulfilling Gods purpose for your lives. Maddie and Jacob, you havent always had it easy, and Im so proud of the young adults that you are becoming!

Thank you to Martha Donze, who was my manager for almost 17 years. You taught me most of what I know about HR, and a lot about life. You also taughtno, demandedthat I learn how to write. Through much red ink and your persistence over many years, I actually got pretty good at writing. I couldnt have written this book without you!

FOREWORD

AS A BOY, I WAS fascinated with magnets. I had several toys that used magnets and metal shapes to build interesting designs. I learned that you could get several small magnets together and their power would really add up. A few times, I played with larger magnets that were used for commercial purposes - and you really had to be careful with them!

In the business world, I learned that individuals and companies can be magnetic as well. Of course, a magnetic company is only that way because of its people. Here is the reality. Magnetic companies happen by design. A magnetic leader gets a vision and then designs a plan that will create a world-class organization - which always revolves around its people and the culture.

Pascha Kelley is a magnetic leader who has the gift of inspiring and equipping magnetic leaders to develop themselves and their organizations to their full potential. As you read The Magnetic Advantage, you will understand why we are so proud at Ziglar to have Pascha as one of our Ziglar Legacy Certified speakers and trainers. Get your pen and action planner out as you read, because creating the magnetic company you want is only a few pages away!

Tom Ziglar
Proud Son of Zig Ziglar and CEO of Ziglar, Inc.

TABLE OF CONTENTS

INTRODUCTION

I HAVE A PASSION FOR helping businesses succeed, because when businesses succeed, people succeed. I love seeing a business owners hard work, risk, and dedication pay off in a big way. I grew up in an entrepreneurial family and worked in a start-up company. My husband owns a commercial real estate appraisal company, and we have self-storage businesses as well. Now, Im a Ziglar Legacy Certified Trainer, and Ziglar is all about helping people succeed in their professional and personal lives.

I am also passionate about making the workplace better, so that employees can find fulfillment in their work, develop friendships, and have fun! Most people spend more waking hours working than doing anything else. Shouldnt they enjoy it? Honestly, I simply love to workand I dont have domestic skills (gasp!), so Id rather be in my office than in the kitchen. My office is full of family pictures, and my dog and cat are my constant companions. This is bliss for me! While I work from home now, Im not alone because Im part of the Ziglar community.

The purpose of this book is to share with you strategies and tactics that Ive seen work in business. These strategies are low on financial costs and high on financial gain. However, there is cost in time to plan and implement these strategies. Most of all, it takes commitment, integrity, and the ability to truly understand that people are a businesss greatest asset .

So, here is my story.

SMALL-TOWN GIRL

I grew up in an entrepreneurial family in Hamilton, Alabama, a town of approximately 5,000 people. My family owned a clothing manufacturing company, Toll-Gate Garment Company, that my grandfather, Lemuel Moore, built in the 1950s. I grew up hearing the stories of struggle and sacrifice that it took to build that company. In a way similar to Zig Ziglar, my grandfather grew up during the Great Depression in Mississippi, so he started from nothing and built a thriving business.