Graciela Tiscareño-Sato - B.R.A.N.D. Before Your Resumé: Your Marketing Guide for Veterans & Military Service Members Entering Civilian Life

Copyright 2020 Graciela Tiscareo-Sato

Gracefully Global Group LLC

22568 Mission Blvd, No. 427

Hayward, CA 94541

State, Federal and Non-Profit Veteran-Serving Organizations, University Career Center and Student Veteran Center Directors and CorporationsInquire about volume discounts and book the author to facilitate virtual and in-person group Personal Branding workshops by contacting us at (510) 542-9449 or .

Publishers Cataloging-in-Publication Data
provided by Five Rainbows Cataloging Services

Name: Tiscareno-Sato, Graciela, author.

Title: B.R.A.N.D. before your resum : your marketing guide for veterans & military service members entering civilian life / Graciela Tiscareo-Sato.

Description: Hayward, CA : Gracefully Global Group, 2020.

Identifiers: LCCN 2020917532 (print) | ISBN 978-0-9973090-7-2 (hardcover) | ISBN 978-0-9973090-6-5 (paperback) | ISBN 978-0-9973090-5-8 (ebook)

Subjects: LCSH: Veterans--Employment--United States. | Veteran reintegration--United States. | Career changes. | Job hunting. | Branding (Marketing) | BISAC: BUSINESS & ECONOMICS / Careers / Job Hunting. | BUSINESS & ECONOMICS / Marketing / General.

Classification: LCC UB357 .T57 2020 (print) | LCC UB357 (ebook) | DDC 650.14086/970973--dc23.

ISBN PDF: 978-0-9973090-8-9

ISBN ebook: 978-0-9973090-9-6

Cover photo: by Genro Sato, at Mather Air Force Base, on authors Undergraduate Navigator Training (UNT) Graduation Day

External links within book are provided as a convenience and for informational purposes only. The author and publisher bear no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Contact external site with questions regarding its content.

Cover Design by Kerry Watson

Interior Design by Tracy Atkins

Edited by Sarah Maples, Air Force veteran and Founder of Sarah Maples LLC

Printed in the United States of America

Dedication

I dedicate B.R.A.N.D. Before Your Resum to the thousands of service members, veterans, and military spouses I have trained coast-to-coast at conferences, on colleges campuses, and in individual coaching sessions:

Thank you for stepping up to learn the art of AUTHENTIC Personal Branding. Its not easy for us humble folks, who dedicated our lives to service of country as young adults, to learn to convey our self-worth to others.

Thank you for stepping up to own and communicate your tremendous, forward-looking value to the world.

Thank youonce you decided who you want to become for the next phase of your lifefor asking me to connect you to people in my professional network, who are ready and eager to open those doors for you.

And thank you for trusting me to be your teacher and consultant during your military-to-civilian transition, a tumultuous, confusing, overwhelming phase of life I remember all too well.

I was happy to remind you that you are all ROCK STARS and VALUABLE LEADERS and that doesnt change the moment you hang up the uniform.

May you never settle. Please, instead, B.R.A.N.D.before creating a resum or anything else like a LinkedIn profile. Because you must first know yourself and your value before telling the world about it.

B ecome

R elevant

A uthentic

N oticeable

D ifferentiated

as you reenter civilian life, and for the career transitions that will follow.

Contents

Veterans: In Their Words

Here is some of the praise veterans have had for the AUTHENTIC Personal Branding process theyve learned through my live and virtual workshops, the process you will learn in this book:

Graciela, I have the job, and I start in August with Intel! Thanks again for the help. Speaking with you really did help me get this internship. I read out loud the ways to describe myself, and they loved it. People need to hear you! No way you can nail your dream company without the info on branding you teach.

Raul Zarate, U.S. Marine Corps veteran, Class of 2021, Portland State University, Oregon

Your workshop helped me to see the ways in which my military experience can be related to my (completely different) future career. I definitely recommend this experience to other students...especially student veterans. Developing a personal brand is beneficial to anyone at any stage in their life/career, as it highlights the importance of marketing yourself, and you realize that marketing does not mean bragging!

Marissa Rock, U.S. Air Force veteran and student at UNC-Chapel Hill, North Carolina

I recently lost my job and walked into the seminar with little confidence and feeling defeated. Graciela taught me to accentuate my true authentic self, my personality, my varied skills, how to make myself and my resum be memorable (in a positive way), the value of networking and making that personal connection with employers. When Graciela saw another veteran or me stuck on something, she easily guided us through it, to help us see it in a different and positive way. I walked out of the seminar feeling a lot more confident and looking forward to using what I learned from Graciela to find a wonderful and fulfilling new position.

Denise K., U.S. Army veteran, CalVet Women Veterans Employment seminar, Dublin, California (Denise secured a position with a state agency a few weeks later.)

Gracielas energy is contagious. Her dedication to the veteran community is undeniable. I had the pleasure of hosting a personal branding workshop for our student veterans during our Fall semester. Her commitment to ensuring that every student veteran understood the importance of a personal brand was impressive, but the fact that she sat with every single student to help them create their story was even more impressive. I highly recommend this workshop, and I cant wait to work with her again.

Justine Evirs, U.S. Navy veteran and military spouse, Veteran Services Program Coordinator, College of San Mateo, San Mateo, California

The Personal Branding Seminar led by Ms. Graciela Tiscareo-Sato was absolutely instrumental to helping veterans understand their real value!

Far too often do service men and women leave the military not fully understanding their true impact and how their individual contributions made a difference. They mask the very characteristics that enabled them to go above and beyond for their country behind their own humility and selflessness, and as a result, miss out on many opportunities. I have witnessed this as a reoccurring pattern in many veterans transitioning back into academia and later out into the workforce.

Gracielas coaching was unique in that it addressed this problem directly. She instituted a personalized solution for each individual in attendance. She utilized her own knowledge and military experience to personally connect with every veteran and approached each situation as if it were her own. Using expert communication skills, Graciela assisted each and every individual with breaking down their own history, putting it in perspective, and aligning it toward their future goals.