Lida Citroen - Your Next Mission: a Personal Branding Guide for the Military-To-Civilian Transition

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Palisades Publishing, Greenwood Village, Colorado

2014 by Lida Citron. All rights reserved.

www.YourNextMissionBook.com

ISBN: 978-0-9831690-4-8

eISBN: 978-0-9831690-5-5

Library of Congress Control Number: 2013955006

No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher. Requests to the publisher for permission should be addressed to the Permission Department, Palisades Publishing, 4950 S. Yosemite Street, F2-337, Greenwood Village, CO 80111.

Printed in the United States of America.

Edited by Ruth Goodman

Cover design and graphics by Scott Maiwald

Dedicated to the parents who have supported their children in the Armed Forces--I cannot imagine what that experience was like for you.

To all the brave men and women who fought for our freedom, thank you. I enjoy the liberties of the American Dream because of your commitment, loyalty, and sacrifice.

Table of Contents

I find it difficult to possibly express in words my appreciation and acknowledgement for all of the people who helped make this project possible. With tremendous gratitude, Ill try.

John Jones, Staff Sergeant (Ret.) United States Marine Corps; Special Projects Director, Marine Corps Scholarship Fund. Thank you for giving me an opportunity to work with you back in 2009 and open the door fully to my ability to impact the transition of veterans across the United States. You took a chance on me (what could a civilian know about working with veterans?), and I hope Ive lived up to your vision of where personal branding can impact returning service men and women.

Chris Ford, Lieutenant Colonel, United States Air Force. I cannot express how grateful I am for the contacts, feedback, and insights you provided to me on this book project. Your words and actions are consistent with your value as a leader and champion in the veteran reintegration space, and I am truly grateful to know you and call you a friend.

Katie Haddock, Colonel, United States Marine Corps; Executive Director, Wall Street Warfighters Foundation. Thank you for the access and opportunity to continue to serve the associates of the Wall Street Warfighters Foundation. What a blessing and an honor to be associated with this important mission!

Jon E. Arnold, Staff Sergeant, United States Army (Ret.); Advocate with The Army Wounded Warrior (AW2) Program, Warrior Transition Command. When we first met, I knew wed get along great, Jon. While you root for the wrong football team, you are one of the most passionate veteran advocates Ive had the pleasure to know. Thank you for your support and assistance in putting this book forward in a meaningful and relevant way.

Jerry Majetich, Staff Sergeant (Ret.) 304th Psychological Operations Company, United States Army; Vice President, Drexel Hamilton. There are few like you, Jerryyour spirit, energy, and optimism make you memorable. Your story makes you unique. You are not defined by circumstances and that lesson was critical to my understanding of how to address and add value to the wounded veteran returning to civilian life. Thank you for the gifts you shared with me and others.

John Melia, Corporal, United States Marine Corps.; 1st Lieutenant, United States Army National Guard; founder and former CEO, Wounded Warrior Project. I am so grateful to you for your insights, perspective, and contribution to this book, John. It is truly a pleasure and an honor to call you a friend and include your testimony in this message to veterans who will transition after you.

Denise Koster, Senior Talent Acquisition Specialist, Federal Reserve Bank of New York. As civilians, you and I share a passion for helping those who put their lives and families on the line to protect our freedoms. Thank you for your encouragement, feedback, and insights on this book, Denise. Your work is so important!

Lindsay Jefferson, Marketing Associate, LIDA360. I know none of this book would have come together as flawlessly as it has without your help and guidance, Lindsay. You are such an important part of my business and my life. We can both be so proud of this book!

Dan Goldenberg, Commander, United States Navy Reserve; Executive Director, The Call of Duty Endowment. Thank you for your important commitment and contribution to this book and the work of helping veterans gain opportunity through employment in the civilian sector. The work you are doing to fund worthy organizations will truly lift the resources needed to impact veteran transitions.

Kevin Preston, Colonel, United States Army (Ret.); Director of Veterans Initiatives at The Walt Disney Company; James Rodriguez, 1st Sergeant, United States Marine Corps (Ret.); Director, Government Relations, BAE Systems; and Frank Clark, Senior Master Sergeant, United States Air Force (Ret.); Director of Operations Support, USAA, thank you for spending so much time speaking with me about the intricacies and challenges of the military-to-civilian transition. Your advice and contributions are meaningful to those who come after you. You have truly paved the way to ensure veteran-friendly and veteran-committed organizations can thrive!

Paul Bogacz, Captain (Ret.), United States Air Force; Curriculum Developer, United States Personnel Professional Development School; Dana Niemela, Lieutenant, United States Navy; Program Manager, Homeless Veterans Reintegration Program at City and County of Denver; Izzy Abbass, Staff Sergeant, United States Army Reserve; Director of the Boots to Suits Program, University of Colorado Denver; past Commander, VFW Post 1; Theresa Z. Blumberg, Colonel, United States Air Force Reserves (Ret.); Former Judge Advocate General and Chief of Joint Staff; Colorado National Guard; and Vice President and Co-Founder of Women Veterans of Colorado; William Doe, III, Lieutenant Colonel, United States Army (Ret.); Matt McGuire, Former United States Army SPC; John R. Toth, Lieutenant Colonel, United States Army (Ret.); Jan Rutherford, Special Forces medic; A team executive officer; a military intelligence officer; Shane Schmutz, Captain, United States Army; Executive Director, Veteran's Passport To Hope; and Dick Young, Rear Admiral United States Navy (Ret.), Colorado Chair, Employer Support of the Guard and Reserve, thank you from the bottom of my heart for your unwavering support, insights, feedback, and encouragement as I write this book and serve this great community!

Scott, Clark, and Beau. You are the three most important men in my life always and forever. Thank you for your support as I took long trips away from home to work with veterans groups and counsel veterans just home from service. Thank you for giving me the time I needed to learn more and spend hours listening to veteran stories in order to gain the best practices and tools I needed to be effective in pursuing this passion for helping veterans. Without your encouragement and support this book could have remained just a dream.

As Nelson Mandela once said, There is no passion to be found playing small--in settling for a life that is less than the one you are capable of living. I truly thank all of you who have been part of helping me share this important message with the brave men and women of our United States Armed Forces.

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