Brad Deutser - Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance

1. Chapter 1
2. Chapter 2
3. Chapter 3
4. Chapter 4
5. Chapter 5
6. Chapter 6
7. Chapter 7

The Breakthrough Strategy to Unleash

BRAD DEUTSER

CLARITY Saves Lives! Deutser has been integral to the pursuit of CLARITY at PHI Air Medical since 2007. We have applied each and every one of the CLARITY principles in our business and the results have been transformative: Rescuer safety and wellbeing has never been better, our aviation, medical, and business practices are industry leading, our strategic plans and business targets are consistently met or exceeded. Leading Clarity is not only a mustread, it's a must apply.

David Motzkin, President, PHI Air Medical

Deutser was instrumental in helping me bring clarity to the correlation between strategy, culture, communication, and finance. In business today, many Clevel executives are focused on finance first. Brad Deutser's process broke down concepts to help us reimagine a future that before seemed unattainable. The clarity he brought to our health system was not only lifesaving for our organization and our patients, but invaluable to the leaders who continue to act upon the foundation he helped to create. He captures that magic in Leading Clarity.

John Grigson, Chief Financial Officer, Covenant Health

As CEO of a large industrial services company that recently doubled in size through acquisition, I daily contend with the pressure to meet safety and financial expectations. Brad Deutser's Leading Clarity principles have helped me see past the spreadsheets and daily operational briefings and into the hearts and minds of my valued team membersrecognizing that my obligation is first to them.

Brad Clark, CEO, HydroChemPSC

This book presents ideas that will revolutionize your business. Brad Deutser's approach to working within the box brings with it strategy, great ideas, and a whole lot of heart. This book is a mustread for every leader looking to decode the complexities ofwhat Deutser refers to as a clarity conundrum and what most of us call a business problem. I know, because he has changed our business by helping us cut through the noise of distraction and clutter to really focus on ideas, creative process, and practices that are essential for success in today's constantly changing world.

David Loving, President and General Manager, Univision Houston

A great read for motivated professionals. Deutser convinces us that we can't communicate or strategize our way to clarity. The dynamic process he offers is deeply engaging and leads us to a deeper understanding and specific actions that bring value and success.

Annie McKee, Senior Fellow at the University of Pennsylvania Graduate School of Education and author of How to Be Happy at Work

Leading Clarity is an incredible resource for anyone wanting to lead a team or an organization. It's especially valuable for entrepreneurs. Entrepreneurship is messy. There is a relentless swirling of frustration, disappointment, and exhaustion, often followed by a sense of mastery, achievement, and sheer joy. The men and women drawn to this life are also messy. They tend to be driven, relentlessly curious, easily distracted, optimistic, and fueled with boundless energy. They must think like CEOs in organizations where they are often the only stakeholder. Leading Clarity gives every leader access to a whole new template from which to activate their vision and lead.

Dave Cook, Director, Wolff Center for Entrepreneurship, University of Houston

Building a purpose means first getting crystal clear on the foundation of your business. It sounds easy but it can elude many, restricting growth and potential. Brad masterfully guides leaders to understand who they are at their core so they can set a course for where they're going.

Carol Cone, founder of The Purpose Collaborative and Cone, Inc.

I am a true disciple of the principles in Leading Clarity. Brad's distinctive ability to distill the most complex, forwardthinking business concepts has changed how I lead. His coaching and insight have helped so many change their business and life.

Jason Siegel, Managing Director, Head of Alternative Investments, Brookfield Asset Management

Leaders now face unprecedented challenge and opportunity. Strategy is not enough. Leading Clarity offers leaders a practical and visionary approach to leading through a landscape of change, chaos, and uncertainty by harnessing and aligning the full potential of their employees. I've long talked about the benefits of collaboration and cocreation and Deutser offers a blueprint for connected engagement at every level of an organization.

Lee E. Miller, author of A Woman's Guide to Successful Negotiating

For all the idea monkeys out there, especially me, this is going to become your new goto handbook! Leading Clarity spotlights how distraction can become the Achilles heel of a company and how integral alignment with every touchpoint is to success. I ate up every page and heard myself saying Why haven't I thought about that?out loud while reading.From the anecdotes to the practical exercises, you come away with a solid roadmap and defined steps to ensure you are the confident conductor on the clarity train. This book iswhat every business owner, leader, and visionary needs to read, practice, and implement so they don't end up on the completely wrong track. I would have saved so much money, time, and sanity if I had this book before I started my businessbut it's never too late to redirect.

Mareya Ibrahim, founder and CEO, Grow Green Industries

Deutser masterfully explores the dynamic interconnectedness that creates organizational clarity. This wonderful book offers leaders at every level practical exercises for accessing and amplifying the power of people to yield greater results.

Neil Bush, Chairman, Barbara Bush Houston Literacy Foundation and Chairman, Points of Light

Each chapter in this innovative book unfolds to reveal a fresh understanding of the many factors that come together to create a dynamic whole. Deutser delivers a process that simply is brilliant, illustrated by compelling stories and examples from the broad expanse of his experience.

Jeff DeGraff, innovation expert, bestselling author, Professor of Management Education, University of Michigan Ross School of Business

Copyright 2018 by Deutser, LLC. All rights reserved

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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