Jill McAbe - Its Go Time: Build the Business and Life You Really Want

Its Go Time

Jill McAbes Its Go Time translates cutting-edge ideas about how the mind and brain work into everyday language and pragmatic usable strategies. By using concrete examples and exercises, you will get firsthand insight into how to shape your goals and behaviour to start accomplishing more.

Wil Cunningham, professor of Psychology, University of Toronto

If you are looking for a nurturing and practical guide to your growth journey in life and business, read Jill McAbes Its Go Time . Jills well-grounded insights and advice land with authenticity and conviction for they stem from a lifetime of reflection and personal experience.

Dr. A. R. (Elango) Elangovan, distinguished professor of Organizational Behaviour, Peter B. Gustavson School of Business

Useful to the extreme. Its Go Time is not only a must-read for anyone building an expertise-based business, its a must-read for anyone who wants to fall in love with their life.

Giovanni Marsico, CEO/founder of Archangel and executive producer of the Emmy-award winning documentary, Dreamer

A must read for anyone who wants to transition from having a job to owning a business. Jill McAbes timing is prescient. The Corona Virus pandemic has taught us that we need to seize every opportunity to realize our dreams. With Its Go Time , Jill charts a course for how to do exactly that with an insight about how my brain works that opened up doors I didnt know were there.

Pam Prior, bestselling author of Your First CFO: The Accounting Cure for Small Business Owners and CFO to 7- and 8-figure entrepreneurs

Its Go Time is one of the most comprehensive books I have ever read on growing my business. Jill McAbe covers everything from finding your purpose to putting money in your bank account. If you want to wake up excited to run a business that you love every day, buy this book!

Shawna McKinley Robins, CEO of Kaia Health and Wellness creator of Irresistibly Healthy, and bestselling author of Powerful Sleep

After decades of searching for my purpose, I became resigned to the fact I might not find mine. Then, I read Jill McAbes Its Go Time . Jill combines recent neuroscience, business acumen, and a great deal of wisdom into a system that works. I created my dream business in a matter of months following this system. If you are ready for a better business and life, read this book!

Libby Wildman, speaker, founder of The Womans Entrepreneur Collective and creator of Liminal Escapes

Do you feel like you are meant for more in life? If so, this book might be the key to helping you achieve your full potential. Jill McAbe expertly delivers some of the most actionable insights on how to build an expertise-based business while making your life work the way you want it to. Apply the system you learn from Its Go Time , and youll be unstoppable!

Chris Winfield, co-founder and CEO at Super Connector Media

ITS GO

TIME

Build the Business and Life
You Really Want

JILL M C ABE

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

ITS GO TIME

Build the Business and Life You Really Want

2022 Jill McAbe

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book. The author of this book does not dispense medical advice or prescribe the use of any technique as a form of treatment for physical, emotional, or medical problems without the advice of a physician, either directly or indirectly. The intent of the author is only to offer information of a general nature to help you in your quest for emotional wellbeing and/or success in business. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. In the event you use any of the information in this book for yourself, the author and the publisher assume no responsibility for your actions.

Neither the author nor the publisher assumes any responsibility for errors, omissions, or contrary interpretations of the subject matter herein. Any perceived slight of any individual or organization is purely unintentional.

Brand and product names are trademarks or registered trademarks of their respective owners. MINDCODE is a trademark registered in Canada and The United States of America owned by Jill McAbe.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 9781631954344 paperback

ISBN 9781631954351 eBook

Library of Congress Control Number:
2020950782

Cover and Interior Design: Chris Treccani
www.3dogcreative.net

Editor: Cory Hott

Book Coaching: The Author Incubator

Author Photo: Jake Kivanc, jakekivanc.com

Morgan James is a proud partner of Habitat for Humanity Peninsula and Greater Williamsburg. Partners in building since 2006.

Get involved today! Visit
MorganJamesPublishing.com/giving-back

To my CTO and best friend, Samantha.
Thank you for making writing this book the most
natural thing I could have done with my time. (Finally!)

W hen I first had the idea to write a book, I expected it would be a straightforward process. I planned to write a book about the science of achieving seemingly impossible goals in which I would share little-known techniques for upgrading your business and life.

When I sat down to write that book, however, I had a case of imposter syndrome. Self-doubt washed over me. Who was I to write such a book? I was standing on the shoulders of giants and thought that it was their work people should be reading.

But the more I met and spoke with scientists and discussed their work, the more I saw their delight in my stories about how their fields of knowledge dovetailed with other disciplines and translated into practice. Some of the researchers I spoke with started calling me a science translator, which helped me realize the distinctiveness of my ability to integrate theory into practice.

As the years went by, I continued to read inspiring research papers and books, yet I never read one that entirely taught me how to achieve what I wanted: To create a service-based business with a great quality of life. So I continued to formulate my success system like a mad scientist might, a dash of this and a sprinkle of that, until I crafted a recipe that was just right for me.

After a few more years of trial and error, thinking, and tinkering, it was time to admit to myself, I had something distinctive to throw into the ring. And, something that worked.

But timing is everything. I released the e-book version of Its Go Time on March 12, 2020, the day the record-breaking COVID-19 stock market crash began, now known as Black Thursday. I shook my head at the irony. As we were all being locked down, I released a book titled, Its Go Time .

Ive trained myself to turn bad news into good. I used the year that followed to continue building my business and the businesses of my clients. It ended up being a record year for many of us. I also used the time to return to the book and contextualize it for a post-COVID-19 economy, which is now more predominantly online than ever before.