Carla Johnson - RE: Think Innovation: How the Worlds Most Prolific Innovators Come Up with Great Ideas That Deliver Extraordinary Outcomes

Innovation is hard to define and even harder to execute. In plain English, Carla Johnson spells out exactly what it takes to reliably come up with great ideas. Even more crucially, RE:Think Innovation presents a roadmap for implementing new ideas in large organizations. Candid, insightful, entertaining, and vivid, this book is an indispensable read for forward-thinking leaders.

Dhiraj Mukherjee, speaker, advisor, investor, and co-founder of Shazam

Innovation is a word thats bandied around so much these days that it can be paralyzing to be expected to innovate in whatever context. Carla Johnson has written a terrific manual that brings much-needed simplicity, straightforwardness, and common sense to a step-by-step process guaranteed to spark the desired outcomenew, great, and reliable ideas. Highly recommended for anyone in need of a fresh perspective and inspiring stimulus to unleash their inner innovator.

Cindy Gallop, founder & CEO of MakeLoveNotPorn

This book is an engaging guide that is chock-full of real-world examples for how to do innovation and create a sustainable innovation culture. Carlas simple but powerful five-step innovation framework is easy to remember and can be fully implemented with nothing more than a stack of colored Post-it notes. I am already applying her technique to generate new ideas for commercial applications of our research and to surface opportunities for improvements in our long-established technology transfer process. I know of no other book that will make an innovation mindset operational in your workplace as easily as RE: Think Innovation.

Jim Roberts, technology licensing officer, MIT

Smart people and successful companies consistently miss opportunity. With RE:Think Innovation, Carla Johnson teaches you how to have more control over future success and your own creative potential.

Jeremy Gutsche, CEO of Trend Hunter, New York Times bestselling author of Better and Faster, Create the Future, and Exploiting Chaos

Most innovation today is mere iteration, not true innovation at all. If you have a business to run, how do you break your own mold, become the industry pacesetter, grab market share, and at the same time keep your current customers happy and satisfied? This maneuver is akin to changing a tire on a moving vehicle, and Carla shows you how to do exactly that! If youre tired of talking about innovation and ready to truly stand out, this is your very next must-read business book.

Tamara McCleary, futurist and CEO, Thulium.co

In todays business world, people need to find their own area of expertise and future-proof their career. For anyone who wants to be recognized as an innovator, Carla Johnson lays out the exact process for how to become the idea person in any organization. RE:Think Innovation not only teaches a repeatable, scalable process for coming up with ideas, it also paves the way for creating a more innovative culture.

Dorie Clark, author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business

Carla Johnson is a recognized expert in business strategy and marketing. In this book she applies both those disciplines to business innovation. She presents a clear and concise formula not only for leaders who have innovation ideas for their organizations but, just as importantly, how to sell ideas for radical change up and down the organization: to peers, colleagues, the board, and the boss. Want to make change happen? This book is your roadmap.

Rebecca Lieb, author, advisor, analyst

I have a shelf of books on the topic of sustainable innovation. On the left side, I have The Innovators Dilemma by Harvard professor Clayton Christensen, in which he explains why innovation is so hard to sustain and harder to catch than a fish. On the other, I have the legendary Sir David Ogilvy and his book Ogilvy on Advertising, which explains how he grew a small ad firm into a global multinational company by using research and sustained creativity. Well, Carla Johnsons book is in the middle. And she took the best of both worldsthe chutzpah from Ogilvy and the deep analysis of what is sustainable innovation and how to do it. Will use in my classroom.

Jos Berengueres, PhD, professor of design thinking, University of Dubai, angel investor, and author of Data Visualization and Storytelling

RE:Think Innovation breaks the myth that innovation is solely about big ideas. Its also about the people behind them and the culture in which they thrive. Carla Johnson brings all three together as she shows how teaching everyone in an organization innovative thinking leads to greater trust, better work, and phenomenal results.

Eduardo Conrado, executive vice president and chief strategy and innovation officer, Ascension

Nailed it! This is the spark your team needs to develop innovative human leaders inside any business at any level. Carla obviously poured herself into this book and created a masterpiece and formula for what, how, why, and when to create the innovation every company needs. This book will be sitting on my nightstand.

Bryan Kramer, USA Today bestselling author of H2H: Human-to-Human, business coach, keynote speaker

Stop! Before you gather the team for another brainstorming session, read this book! Carlas rich storytelling and simple, no-nonsense framework for building a culture of original thinkers is genius!

Andrew Davis, bestselling author

In RE:Think Innovation, Carla Johnson shows us that understanding how innovation really works can change the way we lead our organizations into the future. Drawing from both cutting-edge science and real-world examples, RE:Think Innovation is a wise, exciting, and eye-opening book.

Sunnie J. Groeneveld, founder and managing partner of Inspire 925 and author of Inspired at Work

Innovation, historically elusive and undefinable, a gift held by a precious few, is unveiled in Carla Johnsons latest book. Not only will you learn the secret in RE:Think Innovation, youll also get the process to do it, repeat it, and scale it, too. If you want to be ahead of your competitors and the obvious choice for your customers, this book should be at the top of your list.

Laura Gassner Otting, Washington Post bestselling author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life

Companies today are failing miserably in the area of innovation. They restrict it, overthink it, and dont let it breathe or move around freely within the company. In RE:Think Innovation, Carla explains the simple five-step process companies can use to breathe new life into their ideas and then execute them with great success. Stop doing the same things and expecting different outcomes. Kudos to Carla for shaking us out of our comfort zones with RE:Think Innovation. We will soon see which companies read her book and those that wish they had!

Brian Moran, founder of Small Business Edge, former executive at the Wall Street Journal, Inc. magazine, and Entrepreneur magazine

Innovation is not elitist. Its open, accessible, and available to everyone ifand only ifthey understand how to approach it. RE:Think Innovation provides the blueprint and roadmap to help the willing harness its true potential to disrupt, evolve, and transform any organization.

Joseph Jaffe, author of Built to Suck and host of JaffeJuiceTV

RE:Think Innovation