David Hutchens - Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours

Contents

Praise for Story Dash

David Hutchens has a unique ability to coach business leaders to tell effective stories whilst modeling great storytelling. Story Dash is a modern classic. I work with senior leaders in transforming organizations, and I will recommend it with no hesitation for engaging any business audience, anytime, anywhere.

Dr. Yvonne Sum, APAC head of transformation, leadership and culture, LOreal

At PayPal, I work with product teams seeking to connect with customers. In Davids story workshop, I experienced the impact of discovering our stories firsthand. This guide is perfect for me to use as a product discovery coach with my teams. I feel completely prepared!

Laura Ward, principal, design and research, product discovery, PayPal

We brought David Hutchens Story Dashes to our teams all across the USA and Canada to build our culture around our values. We got a lot more! It has been amazing to see our leaders exercise their influence. In fact, this week Ive been telling stories to smooth a transition process. Its been awesome and fun, and all of our employees have moved from an anxiety state to an excited state. We have found no faster way to unleash our culture than through our stories.

Aaron Frazier, senior vice president of operations, VCA Canada

As the leader of STORY, a global network of storytellers around the world, I get exposed to some of the best, most successful storytellers of our time. While members of our community have won Oscars, hit New York Times Bestseller lists, and more, there are few who truly grasp the power of story to shape organizational narrative. David Hutchens does, perhaps better than anyone else I know. This is exciting content that you can immediately put to work!

Harris III, founder and CEO, Istoria Collective

Story Dash is a masterpiece in its simplicity, beauty, and moving stories. It is a master class in leadership, storytelling, and organizational change. This is not just a helpful book, it is fun to experience. And David lives what he writes! He has helped our social enterprise, Thistle Farms, hone our stories and our leadership to be a more loving and trauma-informed community.

Becca Stevens, entrepreneur, founder and president, Thistle Farms

In reading Story Dash, I am reminded of all the PowerPoint presentations and meetings that fell flat. As a Quality and Continuous Improvement leader, if only I could have that time back! David Hutchens has created a kind and amazing approach to help leaders connect with their audience. Ive rarely seen a better example of empathy. You got me believing again, my friend!

Matt Keyser, quality & improvement leader, Fortune 100 overnight shipping corporation

This book is my Innovation Teams guide to identifying, crafting and testing the stories they need to connect to their audiences. With practical tips, easy-to-use tools, and guides, David makes storytelling accessible to all of us. Ill be getting a copy of Story Dash for every member of my team!

Cindi Perrine, innovation principal director, global innovation studio lead, Accenture

David Hutchens does not waste our time. This is his dash to story, getting us down to the business of stories, because business is practical. Learn about the 30% rule, and how to use frameworks like the Deck and the Canvas that organize us into a story mind. If story is the new urgency, as David argues, then this is the new must-have manual.

Paul Costello, executive director, AmeriCorps Project CHANGE; founder, New Story Leadership; Storywise.com

With Davids help, Ive gone from boring to interesting; and better yet, effective! Having Davids knowledge now available in book form is a gift to business leaders everywhere.

Rob McMonagle, VP of talent development and acquisition, Asbury Communities Senior Living

In Story Dash, David Hutchens beautifully illustrates not only why storytelling is the most powerful communication tool we will ever have, but also how those of us who question our storytelling abilities can improve by following a few simple practices.

Hal Cato, CEO, Thistle Farms

In a world of increasing struggle for attention, the ability to tell sound, powerful stories is an imperative for success. David is a fantastic storytelling guide. Our foundation has found his work to be invaluable.

James Pond, MA, president, Governors Early Literacy Foundation, in partnership with Dolly Partons Imagination Library

I wish I had this book five years ago! My team was working to encourage dramatic improvements in population health, but we lost people in our complex slides and graphs. Alas, we struggled because we did not know how to unleash our message in the form of a story. I am pleased to have this powerful book now! In my new role as Executive Director I intend to share it with my researchers so they can encourage systems change in population health and beyond.

Rebecca Niles, executive director, System Dynamics Society

Our team was rich with stories to share, but we lacked an effective framework to communicate the meaning of our work. The Story Dash changed that! Our time with David has had a lasting impact on the health of our enterprise.

Chris Province, CEO, Purpose & Performance Group Consulting

David has facilitated Story Dashes with Goodwill senior level executives. During his workshops we laughed, we cried, and we eventually told better stories. It was amazing! Today, Goodwill senior leaders are telling the stories that engage their peers, teams and other leaders in their communities.

Everett T. Shupe II, EdD, senior director, leadership and learning, Goodwill Industries International

Also by David Hutchens

Outlearning the Wolves:

Surviving and Thriving in a Learning Organization

Shadows of the Neanderthal:

Illuminating the Beliefs That Limit Our Organizations

The Tip of the Iceberg:

Managing the Hidden Forces That Can Make or Break Your Organization

The Lemming Dilemma:

Living with Purpose, Leading with Vision

Listening to the Volcano:

Conversations That Open Our Minds to New Possibilities

A Slice of Trust

Circle of the 9 Muses:

A Storytelling Field Guide for Innovators and Meaning Makers

This book is designed to provide accurate and authoritative information about entrepreneurship. Neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The author and publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.

Story Dash copyright 2021 by David Hutchens