Marty Strong - Be Nimble: How the Creative Navy Seal Mindset Wins on the Battlefield and in Business

Marty Strong has established an accomplished military and business leadership career spanning four decades. He served twenty years as a Navy SEAL and after retiring from service, he became a successful account vice president with the United Bank of Switzerland. After seven years, Marty moved on to create a leadership consulting practice before becoming a successful senior vice president for a billion-dollar-a-year defense contracting company. In 2009, Marty joined a small, early-stage growth company, where he rose to CEO and Chief Strategy Officer over six years. Today he leads an employee-owned enterprise, consisting of three operating businesses focused on the public and private healthcare markets. Be Nimble, How the Navy SEAL Mindset Wins on the Battlefield and in Business, will apply Martys considerable hands-on leadership knowledge and experience to the challenges leaders face today.

Any collection of serious thoughts and ideas regarding leadership should be tested and challenged before going to print. Be Nimble wouldnt have been written without the loving support and tolerance of my loving wife, Michele. I must also thank my manuscript review team of eight, highly intelligent, experienced, business owners and executives, chief among them, Charles Rushworth, Colonel, United States Marine Corps, retired. They read every word, without complaint, and generously offered their keen and candid insight. Without them, the book would be far less valuable.

Thank you for spending your hard earned money on Be Nimble. Even more valuable is the time youve invested in learning and gaining a professional edge. I salute your effort and your discipline! If you have a few moments, please feel free to add your review of my book to your favorite online site. Feedback is always welcome. Please visit my SAGA Performance Consulting website, http://www.martystrongbenimble.com, for news on upcoming works, recent blog posts, and to sign up for my newsletter.

Sincerely, Marty Strong

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It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin

Ive been many things in my life, but so far, I have not held an academic position teaching leadership, at least, not outside the Navy. Thats right. I decided to write a book about leaders, for leaders, without the required conventional academic credentials, that carry with them the expectation of actionable value and insight.

Ive read hundreds of these books and confess that the more experience I gained in actual leadership functions, the less those institutional books inspired growth. I realized they were speaking to large corporations, multi-tiered behemoths, not most leaders like me who were swinging away in small or mid-sized companies, startups, and rescues. You know what? Thats okay. It was time to speak to the masses, not the elites living high at the top of the corporate organizational chart. It was time for me to impart my frustration with the status quo in leadership education and to reveal what Ive learned by actually leading.

In Be Nimble, How the Navy SEAL Mindset Wins on the Battlefield and in Business, Ive applied lessons learned personally or through close observation, in the trenches, under fire, both in uniform and as a business professional. So, if you are wondering why you should listen to anything this guy has to say, Ill respond this way. My story is real, and my leadership experiences are real. You wont be sorry you made the investment in time, the investment in yourself. Becoming a nimble leader is a journey, but trust me, it is a journey worth the effort.

I was born in the western panhandle of Nebraska, the oldest of three children raised by two depression era Iowa farmers. My dad Chet and my mom Barb were polar opposites. Dad was a non-verbal disciplinarian, a stickler for perfection and execution in a flat top haircut. My mother, on the other hand, was a dreamer, funny and chatty to the extreme. She wore her hair piled high, emulating movie stars of the day. Dad loved history, war movies and mom. Mom loved Dean Martin, Frank Sinatra, and Dad. Dont ask me why these two extremes in personality became husband and wife, but they did have one thing in common, they both loved to read.

It was my parents shared love of reading that at the age of four thrust me head long into exciting stories of Vikings and pirates, and not so exciting books about physicists and great artists (Ill let you guess who influenced me to read what subject). My earliest memories are of sitting by myself, book in hand, ignoring the world as I consumed every book, I could get my hands on. Oddly, I dont remember many of the fun books my mom gave me to read. She was happy just to see me happy.