Eric Strafel - The Frontline CEO

Praise for

THE FRONTLINE CEO
and Eric Strafel

What would happen if everyone had a chance to lead, not just those at the very top of the hierarchy? Eric Strafel answers this provocative question in The Frontline CEO and shows us how to unleash our collective talent on the problems that matter most. Its essential reading for anyone whos not satisfied with the status quo.

FRANCES X. FREI, Professor of Technology and Operations Management at Harvard Business School, and ANNE MORRISS, Executive Founder of The Leadership Consortium, authors of Unleashed: The Unapologetic Leaders Guide to Empowering Everyone Around You

Your company cant disrupt unless your people do. But they cant and wont if you dont. In this book, veteran CEO Eric Strafel takes you to the front lines and shows you how.

WHITNEY JOHNSON, CEO of Disruption Advisors and author of Build an A-Team and Disrupt Yourself

An outstanding framework for leaders in all fields, The Frontline CEO provides insight and incitement with winning lessons from the leading edge of business and life. Both practical and purposeful, this is a book for our times filled with lessons for the future. Read it.

JAMES KERR, bestselling author of Legacy: 15 Lessons in Leadership

The right book at the right time! Eric Strafels strategies help you activate the core power source in any businessthe frontline worker. Drawing on his real-world executive leadership experience and his insights into the needs of todays workers, he offers practical actions for business owners. Apply them to create a triple win for you, your employees, and your customers!

LEE J. COLAN, PhD, advisor to CEOs and author of Engaging the Hearts and Minds of All Your Employees

At a time when so many feel disillusioned with traditional workplaces, Eric Strafel shares a leadership model that is both inclusive and innovative. The Frontline CEO is the new guide to ensure your organization attracts, retains, and develops the very best talent in the ecosystem.

PAMELA SLIM, author of Body of Work and The Widest Net

Copyright 2022 by SUMMi7, LLC. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

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To Koen, Grayson, and Elin
the inspiration behind my purpose

I am forever grateful for all the help and support of family and friends, colleagues and mentors, coaches, editors, and all the other people who supported me in finishing this book. It was a three-year-long journey of learning and growth, highs and lows, and self-discovery.

A huge thanks to my wife, Shelby, who supported me while working late nights, early mornings, weekends, and vacations to develop the ideas and stories in this book. She and our three kids, Koen, Grayson, and Elin, kept me grounded, gave me space when I needed it, and a loving hug when I needed it more. I look forward to spending extra time on family vacations in the future to repay my debt to them.

The process of writing a book takes perseverance, and my book coach, Robin Colucci, and collaborator, Dylan Hoffman, were with me every step of the way. Big thanks to my agent, Linda Konner, and my editor at McGraw Hill, Casey Ebro, who were great partners in helping me navigate the publishing process. As a first-time author, the guidance and insights each one of you provided were invaluable. Thank you all for making this a reality.

I am blessed to have a network of very intelligent, thought-provoking friends who helped me hone the books key concepts. They are an elite group of thought leaders, visionaries, mentorsdriven to be all they can be while staying balancedand they all spurred me on to do the same. Mike Covert, Steve Dumaine, Joshua Sepkowitz, Barry Hill, and Zach Parham, I cant thank you enough for the monthly support and encouragement through the entire three-year journey! Judson Garrett, your depth of knowledge in the history of leadership is unparalleled, and I thank you for working with me to evolve my messaging with a nod to the past. One more big thank you goes out to Aaron Conner, a close friend and fellow martial arts enthusiast who sat with me on Thanksgiving 2017 and told me I needed to write a book. That conversation kicked this whole thing off. Aaron, its DONE!