Amanda Setili - Fearless Growth: The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

Praise for Fearless Growth:

Amanda Setilis Fearless Growth strikes at the essence of what it takes to operate and grow successfully in fast-changing markets: agility. Sharing insights from Lyft, Apple, Facebook, and others, Setili provides new rules that empower business leaders to surmount any challenge.

Dr. Marcell Vollmer, Chief Digital Officer, SAP Ariba

To stay relevant in times of rapid market change, we need to be able to see around corners, and to constantly reinvent ourselves. The largest, most successful companies todayAirbnb, Amazon, Apple, Google, Facebook and othershave built vibrant ecosystems, in which many players create and consume value, in a dynamic and self-reinforcing way. Amanda Setilis book is a brilliant guide to help any company make the strategic shift to a new model for growth, powered by constant innovation, rich partnerships, co-creation with customers and unleashing of employee talent.

Eli Rosner, Chief Technology Officer, NCR

Setili provides a powerful set of principles to drive your business to faster and more predictable growth.

Andy Bodea, Chief Global Operations Officer, Equifax

Amanda Setilis new rules for fearless growth are spot on. When we trust our employees and foster their intrinsic motivation, when we enable productive debate and the free flow of ideas, we can achieve remarkable growth, even in turbulent times.

Amy Edmondson, author of Building the Future and Professor of Leadership and Management, Harvard Business School

Setili has created a roadmap that demonstrates how businesses can grow in todays changing economy, leverage their talent, assets and technology, and enhance agility within their team.

Brian Caldarelli, Chief Financial Officer, PSCU

Achieving growth in a fast-changing marketplace requires constant innovation. Sometimes that means engaging and serving customers in new ways, developing new revenue streams with partners, or simply making your core business more adaptive and flexible. Fearless Growth opens a much-needed window on this exciting new world. Amanda Setili has engagingly provided a pragmatic framework to understand the new levers needed for todays business leaders to achieve manageable, healthy growth.

William Woody Faulk, vice president of Innovation & New Ventures, Chick-fil-A, Inc.

The New Rules
to Stay Competitive, Foster
Innovation, and Dominate
Your Markets

AMANDA SETILI

FOREWORD BY MARSHALL GOLDSMITH

Copyright 2018 by Amanda Setili

All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press.

FEARLESS GROWTH
TYPESET BY PERFECTYPE, NASHVILLE, TENNESSEE
Cover design by Howard Grossman/12E Design
Printed in the U.S.A.

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Library of Congress Cataloging-in-Publication

CIP Data Available Upon Request.

To my mom, Nancy Krueger Keahey, who inspires me daily.

In Fearless Growth, Amanda Setili addresses the major dilemmas that organizations and leaders are facing today. She provides us with a rulebook for successfully and, more importantly, boldly navigating challenges such as innovation, disruption, and stretched resources.

These issues that Amanda addresses are new and unknown, and can cause significant stress and anxiety, even fear. You may be facing some of these challenges in your own organization. My guess is that if you are in business, you are. And Id speculate that you probably find that its a bit scary stepping into the unknown. In this book, youll find help with this. Amanda will guide you to address such challenges confidently and without fear.

The first step is acknowledging that fear is natural, but not necessary. Says Amanda, When the ground is shifting beneath your feet, with rapid changes in customer needs, technology, regulations, and the like, you need to act fast. You need to be adaptable, ready for anything. You need to innovate and invest in new lines of business that will fuel future growth. This is hard to do when you are frozen in a panic! So, how do you get out of the fear?

Amanda shows you how. She illustrates, through examples, how large organizations are successfully navigating the new economy, exactly what they do, and how you can do it too. This is a critically important message coming to you at just the right time.

Read Amandas book, study it, learn it backward and forward, and youll find that you can navigate even the greatest challenges boldly and fearlessly!

Life is good.

Marshall Goldsmith

The international best-selling author and editor of 36 books including What Got You Here Wont Get You There and Triggers

In my consulting work at Setili & Associates, Ive worked with companies large and small, providing focused advice about their strategic direction. Although every client has unique capabilities and challenges, there is a common struggle for all. How do they grow their business and profitability in these days of rapid changes in technology and customer expectations?

My new book, Fearless Growth, will help you answer that question for yourself, and also explore other tough questions about your business. The ability to grow sales and profitability is paramount. When you feel hampered by your perceived limitations, its easy to fall into stagnant patterns that allow only for slow growth. Ill walk you through illustrations of companies, across many industries, that grew big based on these new rules of growth. Youll be much better equipped to tackle any disruption in your field with boldness and confidence.

Ready to embrace fearless growth? Lets get started.

In February 2017, news agency Reuters revealed GMs plans to test thousands of self-driving electric Bolt vehicles in 2018. GMs ultimate goal, which most of us would have had trouble imagining 15 years ago, is to develop a fleet of self-driving vehicles that can be summoned on demand via ride-sharing services.

For GM, the tests are about more than just building customer acceptance. GM will also improve its technology by having the cars collect driving and traffic data from traffic lights, cameras, road sensors, and parking meters.

GM is not the only company racing toward an autonomous- vehicle future. In February 2017, Ford announced that it would invest $1 billion dollars throughout a five-year period in Argo AI, a Pittsburgh-based company with top leadership from Carnegie Mellon, Google, and Uber.capable of being remotely upgraded as self-driving capabilities evolve, and other auto companies have their own plans underway.