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> business research methods
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The McGraw Hill Series in Operations and Decision Sciences
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> business research methods
Pamela S. Schindler
Wittenberg University
fourteenth edition
page iv
BUSINESS RESEARCH METHODS
Published by McGraw Hill LLC, 1325 Avenue of the Americas, New York, NY 10121. Copyright 2022 by McGraw Hill LLC. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw Hill LLC, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
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ISBN 978-1-264-70465-1
MHID 1-264-70465-8
Cover Image: wavebreakmedia/Shutterstock
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To my husband Bill, for being such a great sounding board. And to my research industry collaborators, for their ideas and examples.
Pamela S. Schindler
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Walkthrough
In a world of disruption, students need a full research tool box.
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Students are Learning Differently.
Visual learners need pictures, diagrams, and graphs to clarify and reinforce.
31 fully integrated research process exhibits link concepts within stand-alone chapters.
Kinesthetic learners need active-learning experiences: problem-solving, discussion, and collaboration.
Each chapters Instructors Manual and PowerPoint are full of ideas and aids for these new learners.
Tono Balaguer/Shutterstock
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Real Research is the Basis for Lively Class Discussions.
Snapshots are research examples from the researchers perspective.
This edition is a collaboration with dozens of researchers.
PicProfiles use a visual to enhance the research concept described.
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A Closeup offers a more in-depth example.
Images serve as visual cues that anchor concepts in memory