Nikolaos Dimitriadis - Neuroscience for Leaders: Practical Insights to Successfully Lead People and Organizations

Leading a company successfully isnt easy. And since times are changing more rapidly than ever, your leadership skills need to adapt too. The Brain-Adaptive Leadership model explained in this book provides the understanding and the practical methods for upgrading your leadership skills for the challenges to come.

Patrick De Pauw, CEO, Social Seeder

A timely book by Dr Dimitriadis and Prof Psychogios in this transformative moment, as the world sheds its old skin. Neuroscience for Leaders is a clarion call to business leaders and to the worlds growing human-centred economy movement. The book offers insightful and practical approaches and frameworks necessary for leading a sustainable and meaningful socio-economic environment.

Siamak Z Salimpour, Founder, Alchemy of Work

HR professionals worldwide are under pressure to upgrade their game by incorporating innovative methods and new ideas into their practices. At the same time, uncertainty and complexity being higher than ever have reinforced the belief that a strong focus on people is the only meaningful way forward for all companies, regardless of industry or location. Putting people at the very centre of what you do requires a better understanding of what it means to be human, how we make decisions and what drives our behaviour. Since neuroscience sheds a new light into human nature, this book is an important step towards this direction. Highly recommended.

Alexis Doukas, CEO, Optimal HR Group

With leadership remaining an ongoing challenge, this book finally sets the record straight that intelligence matters not least because it combines cognitive, emotional and intuitive dimensions.

Elena Antonacopoulou, Professor, GNOSIS, University of Liverpool Management School

I firmly believe that business results are the direct outcome of collective efforts, guided by a strong vision and even stronger leadership. However, until now the true nature of leadership was difficult to explain, regardless experiencing it daily. Dr Dimitriadis and Dr Psychogios have managed to untangle the mystery of effective leadership by revealing how the brain works in complex business environments. Read it, practise it and become a great leader!

Maria Anargyrou-Nikolic, General Manager, Coca-Cola HBC Slovenia, Croatia, Bosnia and Herzegovina

There are many books on leadership perhaps too many! However, this book is well worth reading. The authors have done a really great job in bringing together developments in neuroscience and thinking about leadership to produce a thought provoking view of leadership. They make the complex area of neuroscience very accessible and use this to produce a really helpful framework for thinking about leadership. The authors have achieved a fine balance between the rigour of their arguments and the practical applications of the framework that they have developed. Even if you have a lot of books on leadership on your shelves you should make room for this one.

Malcolm Higgs, Professor of Organization Behaviour and HRM, Southampton Business School, University of Southampton

Neuroscience is invading every scientific, economic and social aspect more and more. This book is the brilliant confirmation that understanding the mechanisms, processes and functions of the brain can help us solve problems, distinguish leaders from regular managers and uncover the right answers for generating growth.

Matteo Venerucci, Cognitive Psychologist and Brain Propaganda Founder

An amazing compendium that will certainly assist managers and professionals in advancing their leadership skills. The book deals with the subject of this interdisciplinary research to resolve complex problems while facing challenging environments. The authors have included numerous examples from a practical and holistic perspective in order to illustrate how to create common ground about our adaptive leadership and how to put into action our leadership brain capabilities by applying their proposed BAL model. It is a fascinating book which will change your life.

Panayiotis H Ketikidis BSc MSc PhD, Professor, University of Sheffield International Faculty, City College and Chairman of the South East European Research Centre

Leadership as an attitude? Yes. Read through and you will find it in your brain! This book will help you get acquainted with how neuroscience, psychology and anthropology can improve performance and develop your leadership brain. I have found the concepts discussed in the book highly beneficial.

Ghaleb A. Al-Ghoutani, Head of OD, Rawabi Holding KSA

Practical insights to successfully lead people and organizations

Second edition

Nikolaos Dimitriadis and Alexandros Psychogios

We would like to thank the dedicated, experienced and professional team at Kogan Page for its invaluable support.

We also want to thank all our students, colleagues, corporate clients and audiences for their enthusiastic reception of the ideas in this book and for their constant provision of fresh challenges, perspectives and lessons. Our brains keep flourishing because of you!

We would like to extend our gratitude to the thousands of people around the world that bought the first edition of the book and embraced its concepts, arguments and methods. A special thank you goes to those who shared their excitement, stories and suggestions with us.

Finally, we are grateful to our families for their unlimited understanding, support and love.

The second edition of book is dedicated to everyone who desires to become a better leader through the immense, and often hidden, powers of the human brain!

Nikolaos Dimitriadis

Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the co-author of the books Neuroscience for Leaders: A brain-adaptive leadership approach and Advanced Marketing Management: Principles, skills and tools (both published by Kogan Page). He spoke at TEDx University of Strathclyde on the urgent need for Brain-Based Communication, he is a certified NeuroMarketer, and he lectured at the NeuroMarketing Manager Programme at Hamburg Media School. He is a highly sought-after speaker and consultant, teaching regularly in MBA and corporate programmes around the world. Dr Dimitriadis has studied more than 5,000 brains in 25 countries for marketing, leadership and HR purposes. He has worked with major brands such as IKEA, IBM, JTI, Nestle, Johnson & Johnson, AstraZeneca, T-Mobile, Dell, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Microsoft, CISCO, SAP, Unicredit, VMware, Emirates NBD, Raiffeisen Bank, Socit Gnrale, Credit Agricole USAID and others. He is the Head of Neuro Consulting Services at OptimalHRGroup, offering neuro-research, neuro-advisory and neuro-training services. In 2017 he co-founded and managed the applied neuroscience start-up Trizma Neuro. He is also the Country Manager for Serbia for the University of Sheffield International Faculty, City College.