Catherine Kaputa - Graduate to a Great Career

Praise for Graduate to a Great Career

One thing you dont learn in college is how to get a job. Dont panic. Catherine Kaputas new book will provide you with a graduate degree in the subject. Dont go job-hunting without it.

Al Ries, author, Positioning: The Battle for Your Mind

In her latest book, Catherine Kaputa shares the secrets of personal branding, the skill that will set you apart from the other job candidates in your field. Graduate to a Great Career will ease your anxieties about the job search and set you on the right career path for you.

Daniel H. Pink, author of Drive and The Adventures of Johnny Bunko

Catherine has crafted a must read resource for new grads seeking their first career-launching role. Even better, seasoned professionals will find the content highly beneficial, especially if they are not digital natives.

Beverly Tarulli, PhD, Vice President, Human Capital Strategy & Workforce Analytics, PepsiCo

This book is filled with wisdom, cutting-edge personal branding advice and stories from real first-time job seekers. It shows you how to differentiate yourself from your peers, unlock the hidden market of unadvertised jobs, deftly navigate online job posts, leverage internships and ace the interview. In todays highly competitive and challenging market for new graduates, you need to read this booktoday.

William Arruda CEO, Reach Personal Branding and author of Ditch. Dare. Do! 3D Personal Branding for Executives

We all know its hard to get experience without experience. Catherine Kaputa addresses this dilemma with easy to follow advice for writing your own career story and turning it into a brand thats in demand. This is one of those must reads for young professionals entering the workplace to navigate their career from the drivers seat.

Julia Brandon, PhD, Senior Director, HR Centers of Excellence, GlaxoSmithKline

Whether a STEM or Liberal Arts major, todays student must learn how to connect their interests and skills to employment opportunities. Catherines book outlines both how and why to begin your career search early as a first-year student, and provides step-by-step instructions of how to market oneself in a complex employment marketplace. Its teachings will turn students from passive individuals applying to jobs into active networkers connecting with companies and organizations.

Mark Presnell, Ph.D., Executive Director, Career Advancement, Northwestern University

As a human resources professional, I see the common mistakes and pitfalls that new career professionals often make when trying to land their first job in todays ultracompetitive market where employers are only looking for top talent. Catherine Kaputas book takes the guess work out of the process and gives young professionals the strategies to maximize their career search and land the job!

Carrie A. Weaver, PHR, Senior Vice President, Human Resources New York City Economic Development Corporation

Job hunting has changed dramatically in the past decade. Graduate to a Great Career shows young professionals how to succeed in the social media era and develop a personal brand that will attract the right employers to them.

Dorie Clark, author of Stand Out and Reinventing You, and adjunct professor, Duke University Fuqua School of Business

The ideal time to master personal branding is at the start of a career. Graduate to a Great Career has a variety of gems appropriate for the generation of young professionals who will work well into mid-century, from developing a T-shaped career and presenting your experience visually to applying to online systems via a trifecta of supportive strategies. New grads are lucky to have Catherine Kaputa in their corner.

Alexandra Levit, author of They Dont Teach Corporate in College and Blind Spots: 10 Business Myths You Cant Afford to Believe.

In todays competitive marketplace, having a great education and resume is not enough to land a good entry-level job. Graduate to a Great Career introduces a breakthrough process for finding your career path, branding yourself so you stand out and executing a successful job hunt. I wish I could have read it when I was starting out.

Harvey Cohen, SVP Chief Marketing Officer, Empire State Development

As a marketing professional and now a professor of marketing, I have seen with first-hand experience how important branding isand how effective it can be for individuals as well. In business school we prepare our young graduates with knowledge and skills but dont do as much as we could with preparation for the job world. Ms. Kaputas new book will be essential for all young people looking to launch their careers. Branding is character and finding your brand gives you a great competitive advantage.

Peter Johnson, Ph.D., Assistant Professor of Marketing, Fordham University

Graduate to a Great Career is the quintessential go-to guide for the college (or high school) grad. Practical advice and guidance, partnered with stories and examples, accompanied by exercises at the end of each chapter, make this book highly impactful. Catherine has crystalized down to the essence the steps a job seeker in TODAYs market needs to take to be successful. Only someone who intimately knows todays job market could do this with the expertise that Catherine has.

Laurie Sedgwick, Director of Career Management, Executive MBA Programs and Alumni Support, Cornell-Johnson

My students, undergrads, MBA candidates as well as recent graduates, will derive great benefit from Catherines real world advice on branding and launching your most important productyou! The book is impressively broad, covering how to research and find the right job, pitch yourself in an interview and fast-starting your career.

Howard Geltzer, Adjunct Professor, New York University, Stern School of Business; University of Southern California, Marshall School of Business

Catherines book should be handed out at Freshman Orientation: Its never too early to start learning and incorporating the prodigious information in this book. Most university career services departments are too generic in their approach to be truly useful to most seniors. An undergraduate who reads this work early and often will not just navigate his/her college career more effectively, but get a head start on the realities of building a life-long career. Even if youre not graduating from college and have been in a career for decades, How to Graduate to a Great Career will help you refresh and refine your personal branding.

Beth Adler, CPC, JD, MBA, Executive Coach

In todays innovation-driven business world, you not only have to be a creative thinker on the job, you have to be a creative, innovative thinker to GET a job. The advice in Catherine Kaputas illuminating book, Graduate to a Great Career, will show you how. I highly recommend this book to anyone seeking to land their dream job.

Mitchell Rigie, author of Smartstorming: The Game-Changing Process for Generating Bigger, Better Ideas.

Catherine Kaputa teaches you to look at your strengths in a marketable fashion. This book gives new graduates the tools to get the job they want, to set the course for career success. Catherine shows you how to stand out from the competition in the job search race.

Randi Rosenbluth, M.Ed., Manager of Learning and Development, Society of Women Engineers

This book should be your #1 gift for every college student and new graduate you know. What got you ahead in academia is not whats needed to find a good job and ace the interview. This book will teach you everything you need to do to market yourself well in todays job market beginning with learning how to pitch yourself well over the phone, in letters and emails, in person and on the Internet.