Herzberger Tomas - Growth Hacking - Your Unfair Advantage
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- Book:Growth Hacking - Your Unfair Advantage
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- Publisher:Herzberger
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- Year:2019
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This book is a compact introduction to the topic of growth hacking for all marketers, whether in start-ups, agencies or large companies and groups.
eStrategy
Numerous insider tricks for product positioning, acquisition and customer loyalty make this compact introduction an insider tip for all marketers, whether in start-up companies, agencies or industry leaders.
Starting Up - for founders and entrepreneurs
Ive presented a myriad of hacks that not only benefit startups, but also put established companies on the fast track.
Eins-Content-Marketing.de
Ideal as a reference book and a great source of inspiration.
Website Boosting
The book by Tomas Herzberger and Sandro Jenny surpasses all existing works in this field in terms of completeness, scope and practical relevance.
Basic Thinking
Herzberger and Jenny are at eye level, inspiring their readers and taking them with them on their journey.
Social Media Magazine
A MUST READ for every online marketer!
Reader on Amazon
For all those who want to get something going and want to grow quickly, an absolute recommendation!
Dennis Fischer, Author
Even after 16 years of self-employment I still learned something new. I don't like to read, so a big compliment for the language - very easy to understand.
Nadja Ritter, Entrepreneur
I devoured this book with great interest and fun. The direct, personal approach captivated me from the beginning, the writing stick in the form of a conversation made reading easy, and I had an aha experience again and again in several places.
Eduard Andrae, Entrepreneur
This book is a Growth Hacking Marketing Bible with a lot of heart and soul. You know theres a lot of power behind it. From the creation of a product / service up to the automated marketing everything is possible. This book gets a place of honour.
Andreas Achatz, Growth Hacker
Tomas Herzberger and Sandro Jenny have finally written THE standard work on this new topic with their book "Growth Hacking".
Britta Schloemer, Author & Entpreneur
Growth Hacking by Tomas Herzberger and Sandro Jenny is a new standard work for all who are on the move in digital business. The two authors manage to get the most important elements to the point in a simple and understandable way.
Reader on Amazon
Tomas Herzberger and Sandro Jenny give practical tips that can be implemented immediately.
Reader on Amazon
The investment in the book has already paid off for us after just a few pages.
Reader on Amazon
The perfect book for all who want to start an online business!
Katrin Kress, Online Marketing Manager
Growth Hacking by Tomas Herzberger offers me the opportunity to create new ideas for myself and my clients from existing growth strategies. Thats why I always carry Growth Hacking with me like an encyclopedia. For all entrepreneurs and those who want to become one an absolute must!
Reader on Amazon
Its a really great book for marketers and entrepreneurs. In times of abundance, I am very grateful when you can occasionally consult such a competent guide in book form. Competent, helpful and well written.
TOP 500 Amazon Referent
The whole book is great! Buy itquickly, its worth it! The author is also not stingy with references, so you stay up to date.
Herbert Schmitt
YOUR UNFAIR ADVANTAGE
TOMAS HERZBERGER
SANDRO JENNY
Contents
Thank you so much for your interest in Growth Hacking! This book was originally published in November 2017 in Germany and has become a bestseller on Amazon with lots of raving reviews. I am very grateful for all the wonderful feedback it got from marketers, product managers, sidepreneurs and everyone else who wants to embark on his own journey.
During my workshops, meetups and coaching sessions, I have learned that there is a high demand for Growth Hacking know-how. But a book in German is not comprehensible for everyone and I frequently got asked for an English edition. Of course, I wanted to deliver, but a professional translation would cost a fortune.
So I decided to growth hack that problem and found a cheaper solution:
What you are reading know is translated completely by DeepL, a deep learning company that develops artificial intelligence systems for languages. The text was proofread by an English native speaker afterwards. So please forgive any grammatical mistakes and treat this issue as a minimum viable product. It is not perfect, but I hope it does the job (i.e. it should be readable and understandable).
If the need is great enough, I will consult a professional editor for the second edition. Until then I thank you for your patience and once again for your interest! Please reach out to me on LinkedIn or Twitter (@TomasHerzberger) if you have any questions or comments.
If you like this book, I would appreciate a 5-Star review on Amazon. Because a great rating is not only good karma, but it helps other people to find this book and become more successful.
Yours
Tomas Herzberger
While some companies still spend their marketing budgets on TV, print, search engine optimization (SEO) and search engine advertising (SEA) in order to achieve the best possible return on investment, others are already working on systematically improving their strategies for customer acquisition and retention based on real user feedback.
Smart marketers no longer only think of advertising budgets when it comes to boosting corporate growth, rather they create marketing machines that increase their reach and sales many times over.
But how do you win an army of passionate brand ambassadors who sell your products for you? How do you make sure that your customers like staying with you - and all of this on autopilot if possible? And how can you implement growth hacking knowledge in your organization to create a culture that puts growth first?
Reading this extensive compendium, you will take with you numerous impulses that will help you to systematically make your marketing more intelligent and effective.
Think outside the box and question everything you have learned about classical marketing to date. I wish you a lot of fun reading this book and the greatest possible success in its implementation.
Your Nils Kattau
Conversion Optimizer and Growth Marketer
First of all, we would like to thank the people who helped contribute the making of this work. Without their valuable input, this book would have never reached the professional quality we were striving for. My conversations with Sascha Bhr, Ben Harmanus, Mario Jung, Inken Kuhlmann, Vladislav Melnik, Andr Morys, Mirko Lange, Oliver Rihs and Bjrn Tantau have not only enriched this book but also our lives. Alexander Boerger and Robert Weller also shared their knowledge with us. Thank you for your time and willingness to share your expertise with us.
Special thanks go to our beta testers, who worked through the manuscript in a very early and still very demanding form and gave us valuable feedback: Katja Kupka, Dominique Jost, Adrian Gross, Michael Oberson, Silvio Philipona, Larissa Janka, Arkadius Roczniewski, Alexander Dittrich and especially Dennis Fischer, who was and is a source of inspiration for us with his newsletter 52ways. Thanks to Tina Biedermann and Magarita Antonio-Lehmeier for their support in transcribing the interviews.
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