Table of Contents
Additional titles in Entrepreneurs Startup Series
Start Your Own
Bar and Club
Bed & Breakfast
Business on eBay
Business Support Service
Car Wash
Child Care Service
Cleaning Service
Clothing Store
Coin-Operated Laundry
Consulting
Crafts Business
e-Business
e-Learning Business
Event Planning Business
Executive Recruiting Service
Freight Brokerage Business
Gift Basket Service
Growing and Selling Herbs and Herbal Products
Home Inspection Service
Import/Export Business
Information Consultant Business
Law Practice
Lawn Care Business
Mail Order Business
Medical Claims Billing Service
Personal Concierge Service
Personal Training Business
Pet-Sitting Business
Restaurant and Five Other Food Businesses
Self-Publishing Business
Seminar Production Business
Specialty Travel & Tour Business
Staffing Service
Successful Retail Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business
Preface
This book is about achieving your dreams. About doing what you love and having the money follow. Think how wonderful it would be to become financially and emotionally independent, work on your own terms, and do what you love for a living. Yes, you can have it all. By the time you finish reading (or in some cases browsing) this book, you will have acquired the technical, practical, and spiritual tools that you need to start your own spa and run a profitable business.
There lies an entrepreneurial spirit within each of us. At some level, most of us dream of achieving something to make our lives better. It may be a flickering flame or a dying ember, but it is there. This book serves as an incentive to spark that flame and make it into a bright light. This book will show you how to cultivate that entrepreneurial spirit and become a successful spa owner.
Start Your Own Day Spa and More is about integrating your hidden talents, the confidence you never knew you had, and your knowledge (perhaps new) of the spa industry. The motivation to start your own spa may be due to the loss of a job, a feeling of unfulfilment in your current job, not making enough money, being tired of taking orders from a dysfunctional boss, or hitting bottom in your emotional life.
Will every reader of this book start a spa business? Probably not. Maybe you dont want to become a spa owner just yet. It may be something you have thought about, but are not yet ready to put into action. This book plants fertile seeds within you so that by the time you are ready, you are armed with all the tools you need to execute your dream. Even if you dont become a lifelong entrepreneur in the spa industry, by learning how to start your own spa business you will develop an understanding of the business world that will make it much easier for you to get jobs and create a fulfilling work life for yourself.
This book is also intended to help you move beyond the theoretical aspects of running a business to embrace the practical business and creative matters that are vital to the day-to-day operations of a successful business. If you already own a spa business, the pages that unfold may be worth reviewing to help you improve or consider new options for running your current business.
The desire for money alone is not a strong enough reason to start a business. Any business, large or small, needs to make money to survive and grow. However, money cannot be the sole motivating factor for you to become a successful spa owner. You need to have passion, a burning desire for your dream to come true. No one can take this passion away from youexcept you.
If you have doubts about your motivation, then this is probably not your time to take the plunge. If you dont feel that level of passion about your venture, then you should reevaluate your plans of becoming a spa owner. Let this book be the deciding force that ignites your passion to spark that dying flame or kindle it until you are certain about what you want to do.
Start Your Own Day Spa and More gives you the courage and impetus that you need to do what you love in the spa industry (and other industries, too). It is about discovering that inner potential within you to start your own business and do what you love in life. You need to have three key ingredients: a burning desire, willingness to work like its nobodys business, and a spiritual plan. Combine all these with a positive attitude and you will be running a successful spa in no time.
My father once told me a story that has had a profound impact on my pursuing what I love and becoming successful at it. Two men, out of prison, were free at last. One looked below and saw mud; the other looked up and saw the stars. My father turned to me and asked, Which do you want to bethe one who points his face at the mud, or the one who aims for the stars?
Today, I have hitched my wagon to a star. My fathers philosophy has helped me to aim high in life. It taught me as a child and now as an adult, to believe in myself and to not settle for less. Always aim for the top and believe in yourself. Climb until your dreams come true.
To My Dear Father in Heaven
Simply Spa
More and more people are embracing a more natural, holistic, and fulfilling lifestyle through spa living. They look for simple pleasures that spas offer. The motivation for people to go to spas has shifted from not only seeking relaxation and de-stressing but also to achieving and maintaining health and wellness.
A Spa Lifestyle: Back to Basics
A working mother needs some quiet time for herself. A couple wants to revive their flawed marriage. A corporate CEO wants to rediscover spirituality. A bride-to-be wants a night of pampering with her friends. A teenager is troubled by acne. A baby boomer wants her wrinkles to disappear. A hospice patient needs some TLC in his dying moments. A pregnant woman wants to ease her back pain. An alcoholic decides to become sober.
Where can all these people go for comfort, pampering, and wellness? Spas. People seek spas for various reasons including
Pampering and pleasure
Stress management
Health and wellness
Fitness
Weight loss
Spiritual reconnection
Anti-aging treatments
Relaxation and entertainment
Spas offer a wide variety of services to meet diverse needs. Swedish massage, Japanese Shiatsu, Thai massage, electrolysis, European facials, acupuncture, Dead Sea salt scrubs, Moor mud wraps, thalassotherapy, aromatherapy, reflexology, haircutting, manicures, microdermabrasion, endermologie, Reiki, Botox, cellulite firming, weight loss, tanning, meditation, yoga, Tai Chi, tooth whitening, Ayurveda herbal bath, and state-of-the-art fitness programs with personal trainers are just a handful of treatments offered at spas, which have become popular places for healing.